How to get people to attend your event

1. How to get
people to
attend your
event
How to get
people to
attend
your
event

2. 1
Entreé
Setting the scene

3. Have a killer event title

4. 1 2 3
Guest
Speakers
Right
Venue
Designed
Invitation
Event Brand

5. I’ll
promote
that!

6. 2
Main Meal
Getting others to help
promote your event

7. 8 - 12 WEEKS PRIOR

8. List of
potential
distribution
partners
1. Who do you want
at your event?
2. Who has these
people on their
database?

9. PARTNERSHIP PROPOSAL
o Event background
o Proposed partnership
o What you will get in exchange
o What we will provide
o The audience
o Previous partnerships
o Contact us

10. No less that 6 weeks
before your event call
potential partners

11. “Hi we are holding an exciting event in a couple of
months and have identified you as
an industry leader and someone we would love to
partner with on this project.
I am wondering if you may be able to send our event
invitation to your database and in exchange we
can promote you at our event. I have a document I
can email through which details everything”

12.  Online acceptance form
 Master spreadsheet
 Send invitation
(email subject, copy, images, individual
booking link)
 Checklist of what you need from them
DELIVER WHAT YOU PROMISE + MAKE IT EASY

13. How to get
people to
attend your
event
Average 5 – 8
people per
distribution
partner

14. 3
Dessert
Getting people to
turn up

15. 1 2 3
Immediate
Confirmation
4
Personal
Email
Old Skool
Mail
Follow
Up

16. 1. Who do you want
at your event?
2. Who has these
people on their
database?

17. 1. Who do you want
at your event?
2. Who has these
people on their
database?

18. PURPOSE
o What are your objectives?
o Who do you need in the room?
o Select the right date, time,
location and length of your event
o Contra and Sponsorship
templates, emails and checklists

19. PLACE
o How to select the perfect venue
(venue brief, email templates)
o Learn to understand venue proposals
o Negotiate your final contract and get
value for money

20. PEOPLE
o Everything we covered today
(emails, templates, documents, what
to offer partners and checklists)
o Create a well worded invitation
o Online registration platforms
o Follow up emails

21. PREPARE
o 19 topics
(AV, presenter management, catering,
run sheets, name badges and more...)
o Ensure no vital step is missed with
checklists for each section

22. DUCK
o Seamless event
o Deal with unexpected problems
o Lead your team and remain in control

23. PROVE ROI
o Did you meet your objectives?
o Did guests leave with the right
impression / take the right action?
o Data to increase sponsors /
partnerships for your next event

24. The Blackman
Tuesday 29th
April
The Olsen
Monday 5th
May
o 2 Full Days
o Manual, checklists,
templates on USB
o Familiarisation Tour
o Private Group
o Fun Events

27. @venues2events
#fillmyevent
facebook.com/venues2events