2. 1. Incorporation and Founder Shares
1. Option Pool (Pre and Post-Series A)
1. Seed Stage Financing
1. Series A and some Math
1. Some Examples
Incorporation Basics, Seed Capital & Your Cap Table
3. Your Cap Table Timeline
Founder
Shares
Option
Pool
Seed
Financin
g
Series A
Financing
Series B
and
beyond
4. Incorporation – A Brief Note
• DE C-corp
• Authorized Shares (vs. Issued Shares) and Par Value (lots of zeros!)
• Do it right and avoid unnecessary fees
Founder Shares
• Allocating Shares among Founders – Factors to Consider
1. What’s Fair?
a. Idea guy/gal vs. the Doer
b. Full-time gig vs. the Dabbler
2. Motivation or Distraction?
3. How will investors/others perceive?
• YOUR CAP TABLE IS BORN!
• Founder Vesting – Do it now (before funding)!
• Founders Agreement – Do it!
Incorporation & Founder Shares
5.
6.
7. Granting Equity to Employees, Board members, Consultants, Advisors etc.
• Option Plan + ISOs, Non-Quals and Restricted Stock
• Early-exercise Options (Pros/Cons and Cap Table)
Another thing to track on your Cap Table (vested/unvested)!
Pre-Series A Pool – 5%-ish
• This starting point will set baseline for what VCs ask for in Series A
• Balance need to incentivize pre-A team and dilution of Founder shares
Post-Series A – 10 to 20% (unallocated)
• Investors benefit from larger pool as it effectively lowers your pre-money
• A hiring plan can help you negotiate a lower pool
“The Option Pool Shuffle” – Venture Hacks
Option Pool
8.
9.
10. Seed Stage
Seed Financing Options and Cap Table - +/- 20% dilution
Some History and Goals – (1) Optimize cash/dilution, (2) Fast and cheap and (3) Reduce
complexity for future rounds
Convertible Bridge Note – Traditional Approach
• Debt to be converted on an equity financing
• Valuation Cap and Discount on Conversion
• Avoids pricing company – Investors comfortable
Series Seed (Ted Wang - AngelList) - OS
• Chopped down version of Series A
• Founder dilution is immediately known
SAFE (Y Combinator) – KISS (500Startups) - OS
• Intended to replace Bridge Note
• KISS emerges in response to SAFE as too pro-Issuer
• Reflected on Cap Table like an Option or Warrant
11.
12. Cap Table and Series A diligence
• Accurate, accurate, accurate (Did I say “ACCURATE”?)
• What to show and when?
Cap Table and Role of your Attorney
• Traditionally
• Today and tomorrow
Cap Table and Diligence
13.
14. Want to learn more?
• Go to www.shoobx.com
Want to get started on Shoobx?
• Matt Rowe - mrowe@shoobx.com
• support@shoobx.com
Questions?
Notas do Editor
Start w/ intro about who we are - Kathy and Lynne from Shoobx
What Shoobx is
What we’re going to cover today
Who are you? Who has incorporated, who is a DE corp, who’s taken in outside funding
At end, we’ll talk about getting you onto Shoobx
Lynne
Lynne
Kathy
Motivation vs. distraction - Goal of the allocation process is to leave people motivated to help the company. If your process leaves people feeling like they don’t have what they deserve, it wasn’t done right. So have the hard conversations now - rarely is an even split between founders the right thing.
Note that authorized and issued shares should not be the same - then you have none left for future issuances
Leave room to grow!
Kathy
Maybe poll audience about early exercise options and whether anyone uses them
Present the pre-investment increase in the pool as two stages of dilution - first the pool gets increased, so the founders get diluted once, then second the investors come in, so the founders get diluted again. So investors benefit because they’re not on the cap table when the pool gets increased.
Also think about pool as it supports your growth / milestones - how long will the investor’s money last and how much hiring will you do in that time? Be prepared to present a plan that supports your desired plan size.
Lynne
Downside of SAFEs - works like debt but w/o interest or maturity date, when they convert they convert into series like A but not quite
Also consider that many investors aren’t fans / aren’t familiar with these - much more a west coast vehicle
Kathy - how does diligence process work through Shoobx
why is the cap table important
reiterating the entrepreneur has control over the cap table and the diligence
Kathy
Bridge notes have converted into Series A
Series A converts into common in certain circumstances