1. Evaluation Question 3:
Feedback
What have you learned from audience feedback?

2. First Draft of the digipack front
cover
 Feedback screenshots
from a Facebook
conversation and
comments about the
third draft of the
digipack
 After much similar
verbal feedback from
peers, I went though
four designs, each
similar in style

3. 1 2
3 4

4. Final Draft of the digipack
After four drafts I was still receiving heavy constructive criticism, so I looked
at the essentials and created a much simpler composition. This turned out
to be a special CGI render of a large cube made of tiny cubes; this also
closely follows the visual themes of the music video.

5. Magasine feedback
 I created the magasine
advertisement from the ashes
of the fourth digipack design.
 My resulting composition was
well received by the people who
liked my Facebook page, with
constructive criticism
screenshots from posts below.
 Above – a screenshot of a
post on my Facebook page,
which I used as a medium to
collect feedback, which is
seen in the screenshot to the
left

6. Further magasine feedback
 Above – in response to
previous comments on the
magasine I created this image
testing subtle differences in
colour correction, so I could
demonstrate my options
 Left – responses to the image

7. Before and After
The ‘before’ image to the left, the ‘after’ image to the right. The differences are all
results of what I learned from feedback – the colour correction in the latter
image looks far more natural. New text alignment in the final design is also a
result of verbal feedback.

8. Response to the music video
 After dealing with the two
ancillary products, I posted the
finalised music video for
feedback. All comments on the
music video were positive,
primarily praising the CGI
sequences. I learned from this
that employing the use of
spectacle works very well when
making music videos to songs
created for the opening
sequences of 007 films.