Bentech’s services help provide next-generation strategies on how insurers interact with consumers through the architecture to make it easier and more efficient, through their preferred channel.
Bentech’s Customer Communications Management for Insurance.pdf
1. Bentech’s Customer Communications Management for Insurance
Bentech’s services help provide next-generation strategies on how insurers
interact with consumers through the architecture to make it easier and more
efficient, through their preferred channel.
Outcome: Better performance and better cost management with greater
satisfaction and engagement.
Traditionally, insurance customer's contacts have been primarily through
postage stamps or electronic images of the same documents an increasingly
ancient and expensive way to quickly switch to dynamic digital through
COVID-19 epidemics. Is in between Many insurers recognize the need to meet a
consumer threshold on their terms but shrinking IT budgets requires back-end
integration.
As a result, many important interactions rely on manual, paper-based processes
that are both frustrating for consumers and costly for insurers. But Bentech’s
Customer Communications Management (CCM) is a transformative all-channel
point of view, combining strategic consulting on self-communication, insurance
2. sector-specific skills, technology roadmaps for core operations and capabilities,
and managed services where needed.
Through CCM, insurers have seen 10% to 20% fewer calls and 50% fewer form
errors, including a 10% to 20% reduction in mail volume, printing, and postage
costs. Meanwhile, full-time equivalent performance has increased from 10% to
30%, and end-user satisfaction, referrals, and other loyalty metrics have
increased even as the market has grown over time, and technology has
improved.
How does it work?
CCM simplifies and modernizes the touchpoints of future correspondence in the
value chain, from building the sales pipeline to boarding and registering new
customers, to meet their needs. These interactions can be through e-mail, text
messaging, and websites, as well as through traditional documents, using
personalized, conversational writing at the eighth-grade level instead of the
highly complex legal.
This capability creates, delivers, stores, and retrieves outbound communications,
including marketing, new product introductions, renewal notifications, claims
correspondence, and billing/payment notifications. Insurers are equipped with
cloud-based applications to enhance these communications with their
distributors, partners, regulatory bodies, and consumers.
Our CCM projects follow a set procedure for rationalizing and prioritizing
communication:
• Lay the basis of the fact of correspondence to explain the scope and order
• Outline project objectives, vision, team resources, costs, risks, and success
measures.
• Create and analyze inventory of communications in scope
Redesign and evaluate communication documents based on
recommendations following your company’s standards and guidelines.
3. • Monitoring and tracking of the effectiveness of easy communication.
To know more about Ccm, we would be interested to learn how your
organization navigates complexity and how much control you would like to
give your business users over-regulated or marketing communications, from
creation, management, personalization, targeting, to delivery and access to
reporting. Visit our website…