Selene Castilla
67
Seguidores
Personal Information
Organização/Local de trabalho
Mexico City Area, Mexico Mexico
Cargo
Directora de UX at Scotiabank
Setor
Technology / Software / Internet
Sobre
Bachelor degree in Fine Arts and a Master in Information Technologies Applied on Education, have dedicated my professional life to two things: learning and teaching. After a year as a newspaper illustrator, I became an active participant during the dotcom era as part of a web design startup. Ever since, I’ve been committed to the culture of understanding the user as a starting point in solving business challenges.
For the past fifteen years I have focused in the development of user experiences through innovation and design thinking methodologies, collaborating with companies such as BBVA Bancomer, Google, Cervecería Cuauhtémoc, CEMEX and Daimler; as well as impulsing the creative energy ...
Marcadores
diseño
ux
business
design
negocios
experiencias
user experience
experience
cx
user centered
webdesign
experiencia de usuario
business model canvas
canvas
negocio
español
evaluacion
educacion
cedim
selene
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