Manuel has been involved in different industries such as Air Cargo, Agro Food, Hospitality or Education. He speaks English, French and Spanish and he has designed and executed marketing &business development plans for different sectors, markets and economic contexts. He brings on an entrepreneurial spirit, relation building skills and international exposure. He is a professional with strong work ethic and sound business acumen, fully identified with the values of integrity, respect, collaboration, innovation and effectiveness. He earned a bachelor degree in Business Management from the University of Derby and a Master in Business Administration from ESIC. At present he is taking the Sports Marketing Specialist Program at SAWI Lausanne.

1. With the new day comes new strength
and new thoughts. E. Roosevelt
CV J.Manuel Velázquez Balderas
-Switzerland- (01-09-2015-to date) After a career break to look after my
children, I am at present taking the Sports Marketing Specialist program at
SAWI Lausanne. The aim is to carry on my career in a sport related
organization, where my skills as marketing, communication and business
development professional could be of help to further develop its business,
brand awareness and customer satisfaction.

2. Professional Career
C O L L A B O R A T I O N
EIG– Spain- (01/04/2006 – 31/10/2012)
Sector: Education – Business Schools. EIG delivers
business management education via its undergraduate,
master and executive education programmes.
Position: MK & External Relations Manager. Scope of
action: Marketing and Sales. Clients/Markets: Spain,
Uruguay, Colombia, Venezuela, USA, Germany, Japan,
UAEmirates, Morocco.
Main achievement: Best ever results of the company,
x10 increase in lead generation +50% increase in sales.
Responsibilities: Design and execution of the marketing
and communication strategy (on and off-line). Active
involvement in operations, analysis of trends, results and
improvement measures. Event management and
promotion actions. Institution representation and public
relations management. Brand management. Agency
coordination, media relations and company advertising
policy. Community relations and reputation
management. Team management and coordination. On
the academic side, lecturer in International Marketing.
Carranza Hospitality – Spain – (02/03/2004 – 31/03/2006)
Sector: Distribution – Hospitality Industry. Founded in 1927, Carranza
Hospitality provides consulting services and a full range of products (+25.000)
to the hospitality industry.
Position: Purchasing Manager. Scope of action: Supply chain.
Suppliers/Markets: China, Germany, UK, Luxembourg, Italy, Portugal, France.
Main achievement: Stock management + logistics system. Reduction of
average stock by 18%, transport costs by 20% while pushing sales up to 12%.
Responsibilities: Assessment, selection and approval of new local and foreign
suppliers. Distributor brand agreements and new product development.
Negotiation of buying prices and conditions. Pricing and promotion. Trade show
management. SKU management. Demand planning. Reviewing of the handling
and storing systems. Setting up a local and international transport system. Cost
reductions and efficiency improvements. Overseeing quality control and
incident reporting guidelines. Service coordination and liaison with sales
department for 4 branches, 70 staff, sales points and sales teams.

3. Professional Career
I N T E G R I T Y
JMVCargo International – Spain - (01/02/2000 – 31/01/2004)
Sector: International Trade - Food Industry. International Trade
of fresh food products.
Position: Founder & Managing Director. Scope of action:
Marketing and Sales. Main achievement: Market penetration in
Iceland, UK, Germany, Czech Republic, Slovakia, Hungary and
Poland.
Responsibilities: Development of the strategy and execution of
the business plan. Analysis and selection of international
markets. Communication. Client relationship. Trade shows and
trade missions. New product development and tailor made
solutions. Financial risk management. Pricing policy. After-sales
service, logistics and export documentation coordination.
Air Logistics Group – United Kingdom- (01/06/1997 -
31/01/2000)
Sector: International Trade – Cargo Airlines. AL is a
leading general cargo sales and service provider.
Working with a well established portfolio of Airline
Partners they offer cargo solutions to destinations
worldwide. Global network of 81 fully owned offices
spanning 48 countries.
Position: South America Coordinator. Scope of action:
Marketing and Sales. Clients/Markets: Chile,
Argentina, Peru, Ecuador, Colombia, Bolivia,
Paraguay, Brazil, Mexico, USA, Germany. Main
achievement: Best GSA for the years 1997 and 1999.
Responsibilities: Contribution to the strategic planning
for the area. Regular and timely reporting on market,
sales and competitors. Sales presentations. Following-
up on sales leads. Channel incentive programs. Liaison
with other carriers and setting up of interline
agreements. Supplier negotiations. Development of
tailor made service programs. Consignee sales
program. Trade show coordination. Coordination of all
the staff involved in the operations. After-sales follow-
up with clients.

4. Postgraduate Education
SPORTS MARKETING SPECIALIST. SAWI, Academy for Marketing and Communication, Lausanne, Switzerland 2016.
MBA: MASTER IN BUSINESS ADMINISTRATION. ESIC, Escuela Superior de Gestión Comercial y Marketing, 2007.
INTENSIVE PROGRAM: DIGITAL MARKETING. IAB-Google, 2015
ADVANCED PROGRAM: INTERNATIONAL BUSINESS MANAGEMENT. EOI, Escuela Organización Industrial, 2003.
ADVANCED PROGRAM: BUSINESS START-UP MANAGEMENT. INCYDE, Consejo Superior de Cámaras, 2000.
Graduate Education
B.A. (Hons) in BUSINESS MANAGEMENT. University of Derby , Derby, United Kingdom 1997.
INNOVATION

5. Languages – IT – Internships
LANGUAGES
ENGLISH: Full competence in English. 4 years of residence
in United Kingdom. Regular use in all positions held.
FRENCH: Advanced level, =>C1.
SPANISH: Mother tongue
IT: Experience in web analysis, social media and MK on-
line campaigns, email marketing, SEO and SEM. User of
SAP –CRM- and other customized ERPs. Computer
literate – MSOffice (Proficient Power Point-Excel-Word)
INTERNSHIPS ALONG THE UNIVERSITY STUDIES
JULY 1994; Compay: COVIRÁN. Sector: Distribution. Area:
Marketing. Task: Efficiency improvements in the labelling
system.
JULY 1995; Company: MELFOSUR. Sector: Electricity.
Area: Sales. Task: Sales.
JULY 1996; Company: BARATZ. Sector: Information
Technology. Area: Marketing. Task: Market research.
E F F E C T I V E N E S S

6. P A S S I O N
People, Nature & Sports. Amateur Footballer, Back
Country Skier, Mountaineer, Mountain Biker and Trail
Runner.
Experience dealing with sport enthusiasts since 1990
as sport instructor. Involved in the organization (as
volunteer) of a major sports event such as the FIS Ski
World Championship in Sierra Nevada.
Committed to the development of people and society
through my personal and professional roles.
Activities and Interests

7. Personal Skills
At some point my collegues said about
myself:
Active listening
Approachable person
Responsible
Trustworthy
Committed
Creative
Entrepreneur
Hard worker
High performance and efficient colleague
Strong but flexible and open negotiator
Planning and organization
Analysis and decision making
Positive Leadership
Sociability
Internationally minded worker. My
professional activity took me to visit
and work in:
UK
Ireland
Iceland
USA
Mexico
Chile
Argentina
Switzerland
Italy
The Netherlands
Germany
Poland
Czech Rep.
Slovakia
Hungary
Portugal
Spain
Morocco
Learning and interacting with all
sorts of people from these places.
R E S P E C T

8. Contact Details
J. Manuel Velázquez Balderas
Chemin du Devin 61
1012 Lausanne
Switzerland
Born in 1973 – Married - 2 children
T: +41 786456111
E: velabal@hotmail.com
We did it because we did not know it
was impossible. G. Montilla
"I certify that the statements made by me are true, complete and correct. I also certify that any
documentations provided in support of my application are authentic and accurate. I understand that any
false or misleading statement or withholding relevant information may provide grounds for the
withdrawal of any offer of appointment or the termination of employment."