John Hawkins presenting at WordCamp Reno-Tahoe '09.

1. Beyond Blogging
Using WordPress as a CMS for Affiliate Marketing
WordCamp Reno-Tahoe
April 25, 2009
John Hawkins
http://JohnHawkinsUnrated.com
John@JohnHawkinsUnrated.com

2. Why WordPress?
- Easy to install
- Easy to customize
- Open Source
- Thousands of themes & plugins
- Updated regularly
- Allows for multiple users
- Community support
- Easy to hand off to clients
- Search engine friendly

3. Alexa and Google Like WordPress!

4. Alexa and Google Like WordPress!

5. What About High Volume Sites?

6. Install Some Plugins
- WordPress.com Stats
Keep tabs on what your visitors are viewing and clicking
- Google XML Sitemaps
Updates all major search engines every time you create a page/post
- Platinum SEO
Optimizes pages/posts, sets keywords/descriptions/meta tags
- No Comments On Pages
Removes the comment block from static pages
- Cross-Linker
Hyperlinks words or phrases in posts automatically
- Link Hopper
Masks affiliate links
- WP Cache
Caches pages for high volume sites
- Akismet
Deals with 99% of comment spam for you

7. Select a Theme

8. Select a Theme

9. Customize Permalinks

10. Select Your Home Page

11. Select Your Blog Page

12. Set Default SEO Options

13. Page/Post Specific SEO

14. Find Products To Promote

15. Masking Affiliate Links

16. Masking Affiliate Links

17. Make Use Of Tags, Categories & Keywords

18. Automatic Contextual Links

19. Automatic Contextual Links

20. By using WordPress to
create your affiliate marketing
websites, you’ll spend less time
working on your sites allowing you
more time to promote them.

21. Questions?

22. Contact Info
John Hawkins
Social Media Junkie / WordPress Evangelist
Blog: http://JohnHawkinsUnrated.com
Email: John@JohnHawkinsUnrated.com
Twitter: http://twitter.com/VegasGeek
Yahoo IM: vgsgeek
Cell: 702.461.5015