Marketing Mix And Stp Analysis Of

PRESENTATION ON By: R.Veena bhargavi PGDM-RM 0911-057 Institute of piblic enterprise[IPE]

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About NESTLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

NESTLE-HOME ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ice Cream: Dreyer’s (ice creams, frozen yogurts, frozen fruit bars) Nestle Push-Ups The Skinny Cow (ice cream treats) Pet food: Alpo Frosty Paws (dog ice cream treats) Gourmet One

History of maggi ,[object Object],[object Object],[object Object],[object Object],[object Object]

Maggi as an international culinary brand ,[object Object],[object Object],[object Object],[object Object]

Maggi- INDIA ,[object Object],[object Object],[object Object],[object Object]

Maggi – PRODUCT length ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PRICE : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PROMOTION: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Taglines like 'Mummy, bhookh lagi hai' (Mom, I'm hungry), 'Bas 2-Minute,' (Only 2 minutes) and 'Fast to Cook Good to Eat' effectively communicated the product's benefits to target consumers

STP of maggi SEGMENTATION: ,[object Object],[object Object]

TARGETING: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

POSITIONING: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Mix And Stp Analysis Of

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Marketing Mix And Stp Analysis Of