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Ilya Vedrashko
Ilya Vedrashko

A quick presentation from a panel in Prague in June 2007.

NegóciosTecnologia
1 de 10
The Old vs The New
 
 
WHAT’S TV?
 
challenges NEW [ technologies behaviors culture
Wider pipes Infinite storage Low transaction costs Cheap tools 1. ATOMS TO BYTES 4. PRO SUMERS 5. GATEKEEPERS 2. BYTES A LA CARTE 3. ANYWHERENESS Media elite’s monopoly over “ Amateur” content Peer-to-peer marketing Immediacy & transparency Chunks of content Across devices Concurrent On the go Contextual Personalized [ [ [ [ [ Search engines Citizen-editors Popular experts
 
BAD THE [ costs competition scrutiny control identity
[ new audiences wider reach deeper engagement long-tail markets focused content GOOD THE

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Old Media New Media

  • 1. The Old vs The New
  • 2.  
  • 3.  
  • 5.  
  • 6. challenges NEW [ technologies behaviors culture
  • 7. Wider pipes Infinite storage Low transaction costs Cheap tools 1. ATOMS TO BYTES 4. PRO SUMERS 5. GATEKEEPERS 2. BYTES A LA CARTE 3. ANYWHERENESS Media elite’s monopoly over “ Amateur” content Peer-to-peer marketing Immediacy & transparency Chunks of content Across devices Concurrent On the go Contextual Personalized [ [ [ [ [ Search engines Citizen-editors Popular experts
  • 8.  
  • 9. BAD THE [ costs competition scrutiny control identity
  • 10. [ new audiences wider reach deeper engagement long-tail markets focused content GOOD THE