1. Set-up of a GNSS user forum for
agricultural users
Progress update and invitation to participate
Tamme van der Wal – AeroVision BV

2. 4-­‐DEC-­‐2012
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Solu2ons
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3. “It
is
es2mated
that
6-­‐7%
of
GDP
in
developed
countries,
i.E.
€800
billion
in
the
European
Union,
is
dependent
on
satellite
naviga2on”.
US
report
(Space
Policy
Ins2tute)
impact
of
GNSS:
-­‐ Delivery
Services
(100%
impact
for
fleet
mgt
/
T&T)
-­‐ U2li2es
(60%
satnav
2me
synchonisa2on)
-­‐ Communica2ons
(40%
smart
phones)
-­‐ Banking
&
Financial
(35%
for
2me
stamping)
-­‐ Agriculture
(10%
impact
due
precision
ag.)
These
sectors
contribute
10%
to
GDP
in
EU
and
in
US.
4-­‐DEC-­‐2012
Space
Solu2ons
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4. Precision
Increase
Agriculture
produc2vity
Improve
control
Reduce
CAP
over
the
use
of
enforcement
EU
subsidies
costs
4-­‐DEC-­‐2012
Space
Solu2ons
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5. Take away message
• Keep the user in mind! (Toys  Tools)
• GNSS is entry technology for precision farming and
key enabler for business improvement;
• Farmers need clear business cases  legitimise
investments;
– Economical and environmental !
• Sector benefits from long term vision (aligning
Government and Business).
4-­‐DEC-­‐2012
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Solu2ons
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6. Next user group: PRAGMATISTS
PRAGMATISTS
4-­‐DEC-­‐2012
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Solu2ons
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7. Users perspective
DELIGHT
Excitement
Performance
Non-­‐
Complete
fullfillment
fullfillment
Basic
DISGUST
4-­‐DEC-­‐2012
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Solu2ons
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8. Basic requirements
To move from ‘early adopters’ to ‘pragmatists’:
• Helpful to/Improve (farm) operations;
• Positive business case;
• Deliver what you promised;
• Contribute to a long term vision.
Required:
• Legitimisation (e.g. business case / compliance)
• Capital
• Knowledge
• (Inspiration / Vision)
4-­‐DEC-­‐2012
Space
Solu2ons
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9. Precision Agriculture ‘monitor’
Remote Sensing
VRA Yield prediction
(N, H2O, product)
Area Measurement
Data exchange Soil sampling
IT integration
Machine guidance
Soil mapping Yield monitor
GIS-integration
Spraying DSS (meteo)
Biomass Section control
Vehicle-
monitoring
Tracking
Management software
robots
Different
PrecAg
applica2ons
placed
on
Gartners
Hype
Cycle
curve.
Variable
Rate
Applica2on
(VRA)
is
promising
but
must
prove
itself.
Too
many
uncertain2es
s2ll.
4-­‐DEC-­‐2012
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Solu2ons
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10. 1. GNSS in AGRICULTURE
4-­‐DEC-­‐2012
Space
Solu2ons
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11. Application areas GNSS use
MAKING
MONEY
and
PROVE,
COMPLY
SAVING
MONEY
“doing
things
right”
“doing
the
right
thing”
Production License to
Efficiency Operate
GNSS USE
in
AGRICULTURE
Logistics Wholefarm MEASURE,
COOPERATE,
information UNDERSTAND,
CHAIN
PERFORMANCE
IMPROVE
4-­‐DEC-­‐2012
Space
Solu2ons
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12. GNSS based applications
Posi-on
Posi-on,
Time
Posi-on,
Time
and
Naviga-on
Produc2on
Mapping;
Variable
Rate
Harvest
monitoring;
Machine
Guidance;
Efficiency
Applica2on;
Field
work
animal
tracking;
Robo2cs;
UASs
op2misa2on;
sampling;
Farm
Mapping;
Crop
Rota2on;
Farm
machine
Management
Daily
Planning;
contrac2ng.
movement;
Registra2on
of
field
work;
animal
tracking;
virtual
fencing;
Logis2cs
Unique
parcel
ID;
Track&Trace
(produce,
Harvest
pick-­‐up;
livestock,
manure,
etc.)
Transport.
License
to
Mapping;
CAP
declara2on;
Livestock
Welfare
in
Operate
Area
Measurement;
Transport;
Spraying
Control;
Eco
Focus
logbook;
4-­‐DEC-­‐2012
Space
Solu2ons
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13. Focus on EGNOS
RTK
Commercial
EGNOS
Unaugmented
Global
augmenta-on
GNSS
10-­‐2
m.
10-­‐1
m.
100
m.
101
m.
Tracking
&
machine
Spraying,
spreading
Tracing.
Plan2ng,
Guidance.
Harves2ng
bulk
crops;
Weeding,
Area
measurement;
Revisi2ng,
Field
mapping;
harves2ng
Geofencing.
Rob
Lorimer
quote.
4-­‐DEC-­‐2012
13
Space
Solu2ons

14. 4-­‐DEC-­‐2012
Space
Solu2ons
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15. 4-­‐DEC-­‐2012
Space
Solu2ons
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16. Livestock
Transport
EC
1/2005
4-­‐DEC-­‐2012
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Solu2ons
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17. EC
1122/2009
4-­‐DEC-­‐2012
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Solu2ons
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18. Animal behaviour monitoring
4-­‐DEC-­‐2012
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Solu2ons
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19. 4-­‐DEC-­‐2012
Space
Solu2ons
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20. WDVI
15-­‐08-­‐2011
Satellite
WDVI
19-­‐08-­‐2011
UAV
4-­‐DEC-­‐2012
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Solu2ons
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21. 4-­‐DEC-­‐2012
Space
Solu2ons
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22. 4-­‐DEC-­‐2012
Space
Solu2ons
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23. Foto’s:
Peter
Paree
(ZLTO)
4-­‐DEC-­‐2012
Space
Solu2ons
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24. Foto’s:
Peter
Paree
(ZLTO)
4-­‐DEC-­‐2012
Space
Solu2ons
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25. What
is
the
exact
shape?
• How
can
it
be
worked?
• Where
is
the
entrance?
• Is
it
safe?
4-­‐DEC-­‐2012
25
Space
Solu2ons

26. What (?) is a field?
4-­‐DEC-­‐2012
Space
Solu2ons
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27. Separating agricultural
and agro-environmental areas
4-­‐DEC-­‐2012
Space
Solu2ons
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28. Increased use of on-farm GNSS
• Machine guidance
• Variable rate applications
• Information integration
(machine – office)
• Growing amount of
farmers have access to
very accurate GNSS in
their operations.
4-­‐DEC-­‐2012
28
Space
Solu2ons

29. cm range: planting/sowing/tramlining
4-­‐DEC-­‐2012
29
Space
Solu2ons

30. m range: spraying / (re)fertilizing
4-­‐DEC-­‐2012
30
Space
Solu2ons

31. Farmers
want
accurate
boundaries
• To
plan
their
work;
• To
calculate
amounts
of
inputs
needed;
• To
guide
their
machines;
• To
instruct
contractors;
• To
order
Remote
Sensing
image
products;
• To
prove
compliance
to
regula2ons;
• To
apply
for
subsidies.
4-­‐DEC-­‐2012
31
Space
Solu2ons

32. 2. Innovation system
• We need to understand innovations uptake
• System approach
• Rapid assessment across Europe:
– You need a benefits base;
– You need an investment base;
– You need a knowledge base;
– Farm size, Farm income, farmer age.
4-­‐DEC-­‐2012
Space
Solu2ons
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33. AVERAGE
ECONOMIC
FARM
SIZE
EU27:
11.3
ESU
FARMER
AGE:
EU15:
23.8
ESU
EU12:
2.4
ESU
Country:
<35
>65
Germany:
7.7
%
7.5
%
61%
<2ESU
France:
7.9
%
15.4
%
2%
>100ESU
Czech
Rep:
9.8
%
18.5
%
Netherlands:
3.9
%
18.2
%
UK:
2.6
%
32.6
%
1
ESU
=
€
1200
Italy:
2.9
%
44.5
%
farm
gross
margin
Portugal:
1.9
%
48.3
%
AVERAGE
PHYSICAL
FARM
SIZE
Romania:
4.3
%
45.0
%
EU27:
12.6
ha
EU27:
6.1
%
34.1
%
EU15:
22
ha
EU12:
6
ha
EU15:
5.0
%
33.8
%
70%
<5ha
5%
>50ha
Source:
Eurostat
4-­‐DEC-­‐2012
Space
Solu2ons
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34. 4-­‐DEC-­‐2012
Space
Solu2ons
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35. 4-­‐DEC-­‐2012
Space
Solu2ons
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36. Why a GNSS user forum?
• Demand driven evolution of European GNSS:
– Feedback on GNSS use;
– Inventorise new needs and requirements;
– Propose new mission and service concepts;
– Priorities in policy.
• Present and defend the needs of their
communities
– in the development of applications of the European
GNSS;
– and of the evolution of the systems,
• Promotion of commercial use.
4-­‐DEC-­‐2012
Space
Solu2ons
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37. UNIFARM GOAL
• Setup and operate a User forum to present and
defend the needs of agricultural users in the
development of GNSS applications and
services;
• Bridging the gap between early adopters and
majority;
4-­‐DEC-­‐2012
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Solu2ons
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38. Innovation System
4-­‐DEC-­‐2012
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Solu2ons
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39. PRECISION FARMING
4-­‐DEC-­‐2012
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Solu2ons
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40. What is precision agriculture?
It is a technology
• Machine guidance - implement guidance;
• Sensors;
• Time- and location specific activities / VRA;
• Integration of data, systems, knowledge.
It is a management style
• Total Quality Management: Plan-Do-Check-Act;
• Make smarter decisions;
• Systems thinking.
It is a transition instrument
• Stimulate co-innovation involving (all) stakeholders;
• Strengthen competitiveness + export opportunity for solution
providers;
• “Greening” agriculture!
4-­‐DEC-­‐2012
Space
Solu2ons
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41. Legitimise / Search Guidance
• “Double production with half the inputs”
• Clean, green, lean production
•  Comply with regulations
• CAP2013+ 
• Greening
• Opportunity to award precision agriculture as a
greening measure.
4-­‐DEC-­‐2012
Space
Solu2ons
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42. Ag Main Stakeholders
• Farmers and Contractors COPA-COGECA/CEETAR
• CAP control officers GNSS workshop
• Ag Policy makers DG-AGRI / nat.
• Machine Manufacturers AET-MANUFUTURE
AEF (standards)
• Supply & Processing companies local
• Farm Management Software local
• Farm support (advice, survey) local
• Research ICT-AGRI / FP7 /
national
4-­‐DEC-­‐2012
Space
Solu2ons
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43. “Space” Stakeholders
• GNSS Receiver and Device manufacturers
• GNSS signal providers (incl. EGNOS)
• EU Space policy
– Transport-GNSS
– Environment-GMES
– ESA
• Research FP7-GSA
• Relevant ICT developments:
– Future Internet
– Open Data
– Mobile system
4-­‐DEC-­‐2012
Space
Solu2ons
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44. User Forum set-up
• Bringing together stakeholders
• Discuss needs and requirements
– Towards GNSS
– Towards eachother
• Prepare action plans
4-­‐DEC-­‐2012
Space
Solu2ons
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45. Wrapping up
• GNSS is entry technology for precision farming and
key enabler for business improvement;
• Farmers need clear business cases  legitimise
investments;
– Economical and environmental !
• GNSS use contribute to CAP control and Farm
production  synergetic use / leverage.
• Sector benefits from long term vision (aligning
Government and Business).
4-­‐DEC-­‐2012
Space
Solu2ons
45

46. Other UNIFARM activities
• Farmer questionnaire on GNSS use
• Design Facility
– User needs translated into technical requirements
– Benchmark for application development
• GNSS Research Agenda
– European / National research
• Policy White Paper
– Ag Policy
• Awareness and Promotion
4-­‐DEC-­‐2012
Space
Solu2ons
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47. UNIFARM MEETINGS
• 1st USER FORUM MEETING
– Planned spring 2013;
• GNSS WORKSHOP 2013
– TBD;
• EFITA CONFERENCE (Torino) JUNE 2013
• AGRITECHNICA (Hanover) NOVEMBER 2013
• FINAL EVENT JANUARY 2014
4-­‐DEC-­‐2012
Space
Solu2ons
47

48. Thank
you
for
your
a[en-on.
UNIFARM
is
carried
out
in
the
context
of
the
Galileo
FP7
R&D
programme
supervised
by
the
GSA.
(nr.
287026).
For
more
informa2on
please
check
hsp://www.project-­‐unifarm.eu
4-­‐DEC-­‐2012
Space
Solu2ons
48