So you are considering using a external Health Check on your Online Community and want to learn more about how Leader Networks can help ensure your communities are strong, vibrant and productive? Here is a brief description of how we help your community gain additional leverage for your organization and the community members. Your community can go from good to great (or greater) when fueled by short term and long term practical recommendations from our online community veteran consultants at Leader Networks.

1. Online Community Health Check
Program Overview

2. ®
Online Community Health Check
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• The Online Community Health Check is a
research-based diagnostic that surfaces
strengths and opportunities, and offers
actionable short & long-term
recommendations.
• There is a 70-point assessment that is
informed by a site review, interviews,
document review and a checklist.
• It’s fast! We can conduct a health check in
4-5 days (but it will take about 2 – 3 weeks
to schedule and conduct interviews and
receive / review all documents from your
organization).
• This is not an attempt to assign a score or
benchmark against other online
community initiatives.
http://www.slideshare.net/vdimauro/
community-healthcheck-brochure

3. ®
Online Community Health Check From A Macro Perspective
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4. ®
The Process Involves A Comprehensive Review Across Five
Dimensions of The Site
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Information is gathered
through a combination of a
simple questionnaire, a series
of interviews, site review and
select document review.

5. ®
Each Of The Five Dimensions Consists Of A Series Of
Diagnostic Areas
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For instance, with Engagement &
Growth, we will explore a series
of six diagnostic areas.
Diagnostic Area Source of
Information
Question
Member Acquisition &
Profile
Interview Can community leaders clearly
state their target audience and the
reasons why?
Site review Does the existing membership
profile reflect the target audience?
Site review How complete are member
profiles?

6. ®
The Process Yields A Qualitative Assessment And A Series
Of Actionable Observations For Each Dimension Of The Site
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The findings (from the questionnaire,
series of interviews, site review, select
document review) behind each of the
diagnostic areas are aggregated.
An visual, qualitative assessment is
then offered for each dimension.
A series of actionable observations
including strengths, opportunities for
improvement, short & long-term
recommendations are offered.

7. ®
The Findings From Each Dimension Are Then Aggregated
Into A Summary Report For Review And Consideration
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8. ®
Concluding Remarks
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• The Online Community Health Check is not intended to produce a score or
serve as a benchmark, rather it is intended to surface both underlying
strengths and opportunities for improvement.
• Both short and long-term recommendations are intended to be highly
actionable.
• The concept behind the research-based diagnostic is to help organizations
enhance their existing online community initiative to achieve:
‒ better alignment with member requirements:
∙ Member-to-member
∙ Member-to-sponsoring organization
‒ better alignment with key business processes and strategic objectives

9. ®
About Leader Networks
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Leader Networks is a research and strategy consulting group focused on
helping organizations build deeper B2B relationships with key stakeholders,
thus creating significant competitive advantage and outstanding business
results.
Since 2007, we have been guiding firms in the strategic use and deployment of
online social tools and techniques, including developing innovative ways to
listen to, learn about, interact with and build trust across a wide range of
constituencies including prospective and current customers, suppliers,
partners, and employees via B2B online communities and social business
initiatives.
Learn more about us at http://www.leadernetworks.com

10. ®
We have helped numerous organizations from around the
world
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11. ®
Let Us Help You! Give Us A Call To Learn More
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Vanessa DiMauro
CEO, Leader Networks
617-484-0778
partners@leadernetworks.com
http://www.leadernetworks.com