A short overview of the changes at the Ukrainian PR agencies' market and expectations for 2011, make for the December 2010 EBA PR Committee meeting

1. What has changed in the agency world in 2010 and what to expect in 2011

2. Market growing? UAH mln., Source: UAPR, ВРК

3. Plenty of human resourcesavailable

5. Client-Agency relations model Project vs Retainer

6. No more big-scale projects

7. Client expectations and reality

8. Show me my dedicated team

9. Show me 3 ideas

10. Give me more media coverage

11. Agencies in the West: what’s hot Digital Monitoring Measurement

12. Virtual teams Team P&G’s S-Team (Sustainability Team) at WPP includes Added Value, Bridge, Fitch, G2, The Futures Company, Hill & Knowlton, Landor and Penn, Schoen & Berland. Acting as an integrated offering, they help Procter & Gamble understand consumer attitudes, manage stakeholder relations and communicate its sustainability initiatives. WPP recently unveiled Team Ford, which compiles resources from nearly all its major agencies into a one-stop shop based in Dearborn Ford's President of the Americas Mark Fields says effort has been undertaken to put all their agency partners in one building New unit was built from JWT, Ford Motor Media, Ogilvy & Mather, Y&R, Wunderman, MediaEdge, and MindShare

13. What you should ask for A concept A group leader/ key account manager Measurement matrix Subject matter knowledge Understanding of legislation

14. Good luck in 2011! Volodymyr Dehtyarov Starget PR Agency http://starget.com.ua v.dehtyarov@starget.com.ua