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Test, re-test and test again – New techniques and technologies for testing ideas to achieve new product success
- 1. Test, Re-test And Test Again New techniques and technologies for testing ideas to achieve new product success 1
- 2. Today’s Speakers Mike Stevens Daniel Alexander-Head 2
- 3. Today’s Webinar Part 1 Part 2 Development Needs Today Methods Of Testing 3
- 4. The Consumer ’s Conundrum
- 5. 5
- 6. Early Stage Concept Development And Build 6
- 7. The Need For Speed 7
- 8. A Brief History Of Concept Testing Methods Intercept CATI Central Location 8
- 9. The Online Access Panel 9
- 10. The MROC 10
- 11. The Community Panel 11
- 12. The Left-Of-Field – Predictive Markets
- 13. Who Are We Listening to? 13
- 14. MROC Access Panel Market Communit y Panel Your Customers Predictiv e Markets 14
- 16. MROC Case Study Personal Care Preparation Week1 Week 2 Week 3 • Homework: • Exploration • Initial • Revised scrapbook of bathtime concept concept and photo indulgence response response upload 16
- 17. Access Panel Case Study Mobile Telecoms 17
- 18. Community Panel Case Study Alcoholic Drinks 2pm - 5pm 7pm 6am - 7am Concepts Survey Extraction of drafted in launches basic outputs: KPI workshop to targeted measures / Day 1 segments verbatims 6pm 7pm - 6am 8am Concepts Fieldwork Results uploaded window presented into survey back to start workshop Day 2 18
- 19. Q&A To view this presentation again, please go to: www.vcu.visioncritical.com Mike Stevens Daniel Alexander-Head +44 207 633 2992 +1 778 373 0485 mike.stevens@visioncritical.com daniel.alexander-head@visioncritical.com