1. I.T.C LTD

2. Agenda for today
 EMERGENCE OF ITC LIMITED
 VISSION AND MISSION
 SOCIAL RESPONSIBILITY
 MARKETING STRATERGIS OF I.T.C
 PRODUCT PROFILE OF I.T.C Ltd
 ACCOUNTS AND REPORTS OF THE PAST
10 YEARS

3. EMERGENCE OF ITC LIMITED
 ITC started off as the Imperial Tobacco Company, and
shares ancestry with Imperial Tobacco the United
Kingdom, but since august 24 1910 it is fully
independent, and was renamed to Indian Tobacco
Company in 1970 and then to ITC Limited in 1974.
 The company is currently headed by Yogesh Chander
Deveshwar. The company employs over 26,000 people
at more than 60 locations across India and is listed on
Forbes 2000 .
 Ranks No. 9 among Indian listed Private Sector
Companies by market cap and No. 1 in FMCG Sector

4. VISION AND MISSION
 Vision: Sustain ITC’s position as one of India’s
most valuable corporations through world
class performance , creating growing value for
the Indian economy and the Company’s
stakeholders.
 Mission: To enhance the wealth generating
capability of the enterprise in a globalizing
environment, delivering superior and
sustainable stakeholder value

5. SOCIAL RESPONSIBILITY
Environmental
 .ITC has been Carbon Positive years in a row.
 Water Positive 6years in a row.
 100% solid waste recycling

6. CONT..
Social
 ITC's businesses generate livelihoods for over 5 million
people
 ITC's globally recognized e-Choupal initiative is the world's
largest rural digital infrastructure benefiting over 4 million
farming families.
 ITC's Social and Farm Forestry initiative has greened over
80,000 hectares creating an estimated 35 million person days
of employment among the disadvantaged.
 ITC's Watershed Development Initiative brings precious water
to nearly 35,000 hectares of dry lands and moisture-stressed
areas.
 ITC's Sustainable Community Development initiatives include
women empowerment , supplementary education, integrated
animal husbandry programmers
 The first ITC Sangeet Sammelan showcasing the best in
Indian classical music was held in Delhi in 1971

7. Marketing strategy
 ITC is committed to a national agenda of
raising agricultural productivity and making the
rural economy more socially inclusive. ITC
believes that the urgency and scale of these
tasks make market linked solutions and
innovations more effective and sustainable
than capital intensive approaches.

8.  ITC reaches out directly to consumers with its
Wealth Out of Waste (WOW) campaign, that
has been successfully implemented in select
locations across southern India

9.  Brands such as John Players , Wills
Lifestyle offer a wide range of designer
wear, designed by the leading designers of the
country.

10.  consumer engagement has been targeted
through multiple touch points. Today, the ever
discerning consumer has very specific product
requirements. We aim to offer products that
satisfy all these needs, and in the process
establish Fiama Di Wills as the leading brand
in the premium personal care market segment.

11.  The e-Choupal model has been specifically
designed to tackle the challenges posed by
the unique features of Indian agriculture,
characterised by fragmented farms, weak
infrastructure and the involvement of
numerous intermediaries, among others

12.  COMMUNICATION STRATEGY
 Like HUL, these brands sport Western names,
and different communication. Essenza &
 Fiama, meant for the elite, have English
communication, while Vivel & Superia use
Hindi

13.  BRAND AMBASSADORS
 ITC uses brand ambassadors strategically.
While for the Fiama and Vivel ranges it has
 roped in brand ambassadors,for the Superia &
Essenza ranges the key TG is the real king
 Deepika
 Kareena
 Hrithic
 Ranbeer

15. PRODUCT PROFILE
Cigarettes: W. D. & H. O. Wills, Gold Flake Kings, Gold Flake
Premium, Navy Cut, Insignia, India Kings, Classic (Verve, Menthol, Menthol
Rush, Regular, Mild & Ultra Mild), 555, Benson & Hedges, Silk
Cut, Scissors, Capstan, Berkeley, Bristol, Lucky Strike, Players and Flake.
Foods: (Kitchens of India;
Ashirvaad,Minto,Sunfeast,Candyman,Bingo,Yippee, Sunfeast Pasta brands
in Ready to Eat, Staples, Biscuits, Confectionery, Noodles and Snack
Foods);
Apparel: (Wills Lifestyle and John Players brands);
Personal care: (Fiama di Wills; Vivel; Essenza di Wills; Superia; Vivel di
Wills brands of products in perfumes, haircare and skincare)
Stationery: (Classmate and PaperKraft brands)
Safety Matches and Agarbattis: iKno; Mangaldeep; Aim brands

16.  Other business includes
 Hotels: ITC's hotels (under brands including
WelcomHotel
 Paper work : Paperboard, Specialty Paper,
Graphic and other Paper; Packaging and
Printing for diverse international and Indian
clientele.
 InfoTech: (through its fully owned subsidiary
ITC InfoTech India Limited which is a SEI
CMM Level 5 company)

17. source of information
 http://www.scribd.com/doc/30512081/ITC-Brand-Diversification-
Strategy
 http://www.itcportal.com/about-itc/itc-profile/itc-profile.aspx
 http://www.google.co.in/firefox?client=firefox-a&rls=org.mozilla:en-
US:official
 http://en.wikipedia.org/wiki/ITC_Limited
 http://www.icmrindia.org/casestudies/catalogue/Business%20Strate
gy1/ITC-Diversification%20Strategy.htm
 http://en.wikipedia.org/wiki/ITC_Limited

18. ACCOUNTS AND REPORTS
SOURCE OF FUNDS 31 MARCH 2011 (IN 31 MARCH 2011 (IN
CRORES) CRORES)
1) SHAREHOLDERS
FUNDS
CAPITAL 77381 381.82
15179.46 15953.27 13682.56 14064.38
2)LOANS AND FUNDS

19. WELL KNOWN BRANDS UNDER
ITC LIMITED