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How to Create and Use Snapchat's New Custom Geofilters



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Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids.

Here's a guide explaining why this is such a great opportunity for your brand and a step-by-step guide on how to create one yourself. ;)

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How to Create and Use Snapchat's New Custom Geofilters

  1. Less than a month ago, Snapchat opened custom on-demand Geofilters to everyone.
  2. And what blows my mind is that for how amazing of a product they are, Snapchat Geofilters have remained stunningly under the radar.
  3. In case you’re just getting into Snapchat: Geofilter a design you can overlay onto a photo you take in Snapchat, but are only limted to a specific location.
  4. For example, when you stand near the Flatiron building in New York, you get this filter:
  5. So why am I so hyped about this new product?
  6. Because the value of your branding impression, compared to the impressions on any other platform, is insanely high.
  7. Why?
  8. Because not only are you putting your brand in a place they can see it…
  9. ...but they really see it.
  10. Filters catch you off guard, grab your attention, and show up directly in your app.
  11. Plus, you’re bringing value to the viewer and interacting with them in a contextually relevant and fun way.
  12. Compared to other mediums, a custom Snapchat Geofilter is a branded impression on steroids.
  13. Of course, eventually these filters will be ruined by marketers the same way everything else is… so if you’re reading this a few months too late, sorry… but that’s what you get for NOT being a first mover! ( (
  14. So now that you know why, let me show you how to create your own Geofilter...
  16. PRICING ON SNAPCHAT IS LIMITED BY TWO FACTORS: 1. You can’t geotarget over 5 million square feet 2. The filter can only run for 30 days
  17. Snapchat offers these filters at $5 per 20k square feet, per hour. Cost = $5 x (square footage/20k) x hours ( )
  18. For a city block in Austin, Texas for four hours, that’s about $32.44. A no-brainer.
  20. Snapchat has a pretty comprehensive guide to what you need to follow. You can check it out here...
  21. But there are a few things that aren’t that obvious that you should definitely keep in mind:
  22. FIRST, allow at least two business days for approval. The tool will let you submit filters up until one day before, but it’s important to plan ahead. ( (
  23. SECOND, if you feel like you’re flirting with the guidelines, give yourself more time in case they reject it. You’ll have to resubmit if it doesn’t pass, so it could take an extra day to go through the process again.( (
  24. LASTLY, you can’t include: URLs, handles, or email addresses. So if you’re trying to create a filter as a call to action to get more followers, you’ll need to be creative. ( (
  26. Create Your Filter
  27. If you aren’t a designer yourself or well-versed in Photoshop or Illustrator, you might want to find someone to help you out here…
  28. However, Snapchat does have templates available that you can download on the submission page.
  29. FILTERS SHOULD BE: • 1080px x 1920px • Under 300KB in size • Saved as a transparent .PNG
  30. REMEMBER: content is king, but context is God. This is an opportunity to really provide value upfront.
  31. ASK YOURSELF: • What do you think people are going to be snapping when they come across your filter? • Is it relevant to an event or location? • Will it add something to the situation?
  32. Here are some that I’ve made for myself!
  33. Upload Filter and Set Time Frame
  34. Login into the On-Demand Geofilter self-serve tool using your Snapchat login.
  35. Upload your filter in the self-serve tool...
  36. ... then set your time frame.
  37. Remember to triple check your times because once your filter is submitted, you can’t edit the time!
  38. Set Your Target Area
  39. Type in your address location and draw a fence around using the “Draw Fence” tool.
  40. The fence doesn’t have to be a rectangle and can be any shape you want.
  41. As of now, you can only target locations in the UK, US, and Canada.
  42. PRO-TIP: Leave a buffer zone around your target Geofilter. The map might not be super accurate.
  43. Final Touches
  44. Name your filter, select your payment options and whether you're using a business or personal filter.
  45. Then submit!
  46. YOU’LL GET A FEW EMAILS FROM SNAPCHAT AFTER THIS: • One confirming your submission • One saying if it’s approved or not • One when your card is charged • And lastly, one when the filter goes live
  47. CONGRATS!CONGRATS! You submitted your first Geofilter!
  48. I'll see you on the Snaps. ;)