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Presentation1
1.
SelfHelp Crafts Of
The World 1 Fashion Market Strategy
2.
3.
Aim - “fair
paying employment”
4.
Non-profit organisation with
outlets and representatives throughout Canada and the United States.
5.
65 producer groups
6.
Emphasized
on traditional skills of production.2 Fashion Market Strategy
7.
8.
City Population
– 77,000 approximately.
9.
Store did
well in first year.
10.
Organizational structure
11.
Board of
Directors – business community.
12.
Volunteers –
preferred to be retail expertise.3 Fashion Market Strategy
13.
14.
15.
16.
Location –
downtown of Saint John “Trinity Royal”
17.
Preservation areas
– restrictions imposed.
18.
Consistent working
hours.
19.
Offices, restaurants,
speciality stores etc.
20.
3 major
city employers.
21.
3 high
schools.
22.
2 city
major shopping complexes.
23.
Heavy consumer
traffic on Saturday n lunch hours.5 Fashion Market Strategy
24.
25.
All products
were priced consistently by national office.
26.
Price =
25% was added to cost of production.
27.
Finances
28.
Personal loans
from third party donors.
29.
Promotional Tools
30.
Public speaking
31.
Press conferences
32.
Publicity through
print media and television.
33.
Community channels6
Fashion Market Strategy
34.
Fashion Market Strategy
7 Problems and strategic solutions
35.
Fashion Market Strategy
8 Problems and strategic solutions Rationale for new store area:
36.
Fashion Market Strategy
9 Problems and strategic solutions
37.
Fashion Market Strategy
10 Problems and strategic solutions
38.
39.
Fashion Market Strategy
12 Problems and strategic solutions
40.
Fashion Market Strategy
13 Problems and strategic solutions