10 essential elements to create a successful online business

10 ESSENTIAL ELEMENTS
TO CREATE A SUCCESSFUL ONLINE BUSINESS

Genevieve Lachance
PRESENTED BY…
VA Simple Services
Digital &
Social Media
Marketing.
For your
business
Success!
vasimpleservices.com

Several factors will impact the success of your business.
There are certain basic elements you can establish to help
turn your online business into a successful one.

1. YOU CAN'T PUSH YOUR PRODUCTS OR
SERVICES IF IT'S CRAPPY!
“You can put lipstick on a
pig…but it’s still a pig”.

A great product or service and a strong business
model is essential.
It doesn’t matter how much marketing your do, if
you don’t have a solid business (which is your
foundation), you’re setting yourself up for failure.

2. YOU HAVE TO OFFER SOMETHING
PEOPLE WANT AND NEED
“The aim of marketing is to
know and understand the
customer so well the product
or service fits him and sells
itself.” ~Peter Drucker

Understand your market and their needs.
By identifying their pain points, you’ll be able to
offer a compelling solution.

3. MAKE A GOOD FIRST IMPRESSION
AND HAVE A CLEAR MESSAGE
"Regardless of the changes
in technology, the market for
well-crafted messages will
always have an audience."
~Steve Burnett

People don’t want to search to figure out what
you’re selling.
Provide tangible value your customers will
receive by buying your products or services.
Your website, marketing materials and the way
you present yourself on and offline is a direct
reflection on the way you conduct your
business.

MAKE IT A GOOD USER EXPERIENCE
“Design is not just what it
looks like and feels like.
Design is how it works”.
~Steve Jobs

 Make sure your website is easy to navigate
 Pay attention to both function and
aesthetics
 Don’t overwhelm your visitors with ads
 Don’t make website visitors jump through
hoops to get what they’re looking for
(including your free offers)

PUT YOUR CUSTOMERS FIRST.
IT’S NOT ABOUT YOU!
“I am wired like a CEO and care
a great deal about the bottom
line, but I care about my
customers even more than that.
That's always been my
competitive advantage”.
~Gary Vaynerchuk

People really don’t care about you, your
business or what you’re selling.
Your customers only care about what your
business can do for them and how you can
solve their problems.
What’s in it for them?

MAKE IT SOCIAL
“Social marketing eliminates the
middlemen, providing brands the
unique opportunity to have a direct
relationship with their
customers”. ~Bryan Weiner

By being a social business, it will help to
human-ize your brand, make you more
accessible and drive your audience to
inter-act with it even more.

EDUCATE
“Blogs are about sharing with authenticity. A good
enterprise blog can help you really connect deeply
with your customers in a meaningful way because
the content is not only relevant but insightful and
personal. I think most enterprises miss that point.
When you do it right, your customers will walk
away not only having learned something new but
will also feel much more connected to your
brand”. ~David Armano

Assist your prospects during the purchase journey by
educating them about your products or services.
Producing helpful content that will educate your visitors
is the best way to portray yourself as a leader in your
field and will make your business accessible 24/7 which
would be impossible to do if you were solely an offline
business.

KEEP TRACK OF YOUR SUPPORTERS,
FANS AND ADVOCATES
“Profit in business comes from repeat customers, customers
that boast about your project or service, and that bring friends
with them” ~W. Edwards Deming

Providing a unique and personal experience requires
knowing and understanding your audience. A CRM
system can help you identify, categorize or segment
your target audience.
By tailoring your communications, you will be able to
provide a more personal experience and develop
deeper and stronger relationships with your audience.

DO SOMETHING UNEXPECTED AND
DELIGHT
“Everyone has an invisible sign
hanging from their neck saying,
'Make me feel important.' Never
forget this message when working
with people”. ~Mary Kay Ash

Sadly, the bar is not set very high when it comes
to customer service. Exceeding people’s
expectations by showing how much you value
their business with simple gestures will make
your business memorable.
According to Ipsos, a global independent market
research company, “delighted customers are 5
times more likely to plan on repurchasing than
merely satisfied customers”.

BE HELPFUL
“It is literally true that you can
succeed best and quickest by
helping others to succeed”.
~Napoleon Hill
What can I do for you?

Help people solve their problems, give without
expectations and provide value.

10 essential elements to create a successful online business

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