Presented by Vasily Dubeykovskiy (CityBranding, Russia) during the 1st Viral Creativity Fest in Burgas, 7-8 september 2012.

1. Viral
Place Branding
by Vasily Dubeykovskiy
Burgas. Bulgaria. September 8th, 2012

2. cities, regions and countries are now brands

3. Places in globalizing world
COMPETITION SPEED IDENTITY
For information, Lack of time Finding itself in
talents, investors and globality the global world
and tourists

4. place communication
FUNCTIONAL EMOTIONAL

6. What is viral? Viral Place Branding
Prehistoric place
promotion = What landmarks
we have

7. What is viral? Viral Place Branding
Classic place
promotion = What unique
landmarks we have

8. What is viral? Viral Place Branding
Place branding
= What unique
experience
you can take

9. What is viral? Viral Place Branding
Viral Place
Branding = What fun unique
experience
you can take

11. Why viral? Viral Place Branding
Number of views OR Type of distribution

12. Why viral? Viral Place Branding
Spontaneous OR Professional

13. Why viral? Viral Place Branding
Cats, dogs, OR Something new
Dart Wader, sex

14. Dart WAder in Dobryanka –
Capital of the kind
Дарт Вейдер
в Добрянке.
Добрянка - столица
доброты

16. Viral Place Branding
1 Based on place identity
2 Leveraging place stereotypes
3 Showing unique experience in dynamics

18. Contacts
Vasily Dubeykovskiy
CEO at CityBranding, Russia
citybranding.ru
brand4city@gmail.com
+7 (925) 011-02-54
vk.com/citybranding fb.com/brand4city twitter.com/brandcity citybranding.lj.ru youtube.com/citybrand