Understanding Social Media Dynamics Why Social Media is important. How Social Media can be leveraged How to use Social Media Tools for Brand Promotion Infographics, YouTube as a tool to increase engagement with customers Usage of other social media platforms like Facebook, LinkedIn, Twitter, Pinterest for Brand promotions

1. Good Morning Varun Daahal K Pre Sales Position2, Inc. varundaahalk@gmail.com

2. Dave Carroll Story Singer Guitarist

3. Video Created in Youtube July 7,2009

4. By end of 2009 there are more than 7million views + stories around it

5. Bottom line is : Social Media is a very powerful Moral of the story - Online customers influence Offline Offline customers

6. Dove Evolution video by Ogilvy

7. Dove Evolution Video in You Tube Dove “Evolution” video made in 2006 Over 5 million people saw it in less than a year Imagine paying for a prime time slot in super bowl season for this video ? How much did it cost for You tube ! views !

8. Strategy

9. Infographics

10. rmation Info graphics Basically telling a story about brand, product, subject or idea in an interesting way

11. Edward Tufte - Infographics Guru Media always come in rectangles.... newspapers, magazines, tv... now it is Infographics

12. Why ?

13. ObamaInfographics video

14. Infographic on Google that became Viral

16. Fortune.com

17. Techcrunch (US and Japan)

18. Wikipedia

19. Blogoscoped

20. Huffington Post

21. Epic.org

22. Privacy.org*PR – Page Rank *Data Source – Word Stream

23. Referring sites Traffic The referred traffic we received from Digg and other sites was swift and sudden. Check out this spike, which catapulted our visits by 2455.556 % in one day from landing on the front page of Digg *Data Source – Word Stream

24. Organic Traffic All the sites that have embedded/linked to the graphics coupled with a 15% bump in organic traffic (the flood of links, citations and brand signals has contributed to a temporal rankings boost *Data Source – Word Stream

26. Publish in Sovereigns

27. Share through Mobiles

28. Share with Clients, Vendors for better understanding of the process

30. Sharing – makes Viral

31. Targeted Outreach

32. Unique presentation & differentiation

33. Additional links

36. Conclusion If your words or images are not on point, making them dance in colors won’t make them viral

37. Thank You Varun Daahal Varun Daahal K Pre Sales Position2, Inc. varundaahalk@gmail.com Any Queries ?