Golden Rice is genetically modified rice that contains three introduced genes capable of beta-carotene synthesis, giving the rice kernels a golden yellow color. It was developed to combat vitamin A deficiency, a major cause of blindness and death in children in Southeast Asia where rice is a staple food but does not provide vitamin A. The development of Golden Rice involved transferring three genes - two from daffodils and one from bacteria - to allow the rice to produce beta-carotene. While it provides a sustainable solution and its seeds can be resown, Golden Rice also faces challenges in increasing its beta-carotene levels and transferring the genes to local rice varieties.