4. ATTRIBUTES OF TOP DOCTORS
Not willing to
change
TEXT
Egoistic
Valuable
They have their own
set of companies
Highly valuable
customers for all
companies and MNCs
Difficult to
understand
Reserved
Difficult
5. They give less number of calls in a month
Less time for calls
Don’t allow for discussion
unless for new products
6. Major driver of the market
They are. . .
Doctors & PGs follow their Rx
7. How to get close ???
Cost is long forgotten
but quality is
remembered
for ever
10. How to get close?
Profiling
Profiling
Profiling
Profiling
Profiling
11. Requirements
Utilize these Docs for ETP, CME as a speaker or
chair person
They are interested in these activities
And their presence bring crowd
Utilize them as KOLs
12. A customer is the most important visitor on our
premises, he is not dependent on us.
We are dependent on him.
He is not an interruption in our work.
He is the purpose of it.
He is not an outsider in our business.
He is part of it.
We are not doing him a favor by serving him.
He is doing us a favor by giving us an
opportunity to do so.
- Mahatma Gandhi