1. Analysis of VARIETY FM
Questionnaire
By: Rudy, Qasim, Aman & Grant

2. How old are you?
The survey shows that the age of Age 15-30 Age 31-45 Age 45+
15-30 has a higher percentage
than the other age groups.
This helped us that our radio
should target the audience of
the ages 15-30.
15%
10%
75%

3. Are you Male or Female?
• The survey shows that the Male Female
female gender has a higher
percentage than male. But we 0%
decided to keep the radios to
both genders as this won’t be 0%
biased.
35%
• It helped us see who actually
listens to the radio the most so 65%
we can get an understanding
of how to set our tone when
speaking.

4. What is your ethnic background?
• The survey shows that we have
a greater percentage of white
British than any other ethnic
background. However we
decided not to be biased so we
will have some stories related
to each ethnic background.
• This helped us by getting the
correct news that these ethnic
background would listen to. White British Chinese
Japanese Caribbean
Africa Pakistan
Indian Bangladesh
Other

5. What type of music do you like?
• The survey shows that we have
a variety of music genres. This
is why we are called VARIETY R&B
FM because we will have a Pop
variety of music, news, gossip Dance
etc. Rock
Reggae
Heavy Metal
Classic
jazz
Opra
Country
Rap & hip-hop
Other

6. What sort of presenters do you like? Funny
Active
self deprecating
• The survey shows
Nick Gimshaw
that we have a
Greg James
variety of
TV show presenters
presenters. We are
Reggae Jet
still figuring out
Chris Moyles
which presenter to
Scott Mills
have for our radio.
Knowledgable
But we decided to
Jarvis cocker
come up with some
Sue Perkins
new fresh
Chris Evans
presenters.
Graham Norton
Phil Jones
Clare Baldiny
Zoe Bull

7. How often do you listen to radio?
• The survey shows that people Everday
do listen to the radio and this 2-3 times a week
is what we expected it to be. Once a week
• This gives us a rough idea of Once a month
the amount of people listening Never
to the radio so we can target
different people at different
times for example for the 30% 30%
everyday people they might
like to listen to the traffic
everyday etc.
5% 35%
0%

8. What time do you listen to the radio?
• The survey shows that people All day Morning
listens to the radio at different Afternoon Evening
times which we expected this Never Other
result as well. This helped us
put on the correct news etc. for
different time which suits 0% 4%
people. 23%
15% 46%
12%

9. Where do you listen to the radio?
• The survey shows people listen Home Car
to the radio with different Mobile Phone Ipod
gadgets. This just helped us Other
see how people listen to the
radio and it also gives away the
ages for example mobile 0% 11%
phones and iPods are mostly
14% 36%
used by younger audience.
39%

10. Do you listen to the news on the radio?
• The survey shows that there is
a higher percentage of people 0%
that listen to the news on the
radio. No 0%
• We decided to have news on 30%
our radio and target those
certain people with specific
Yes
news that they may like. 70%

11. What type of news do you like to listen
to on the radio?
• The survey shows
that we have a
variety of news that Local
people listen to. World
We decided to Business
choose some of Politics
these and we Health
decided to pick the Education
most important Sports
and day to day Environment
basis news topic Technology
that people like. Entertainment/Arts
Celebrity Gossip
Other

12. Do you listen to the weather on the
radio?
• The survey shows that there is
a higher percentage of people
listening to the weather on the
radio. We decided to included
weather in our radio station No
which will help our audience 35%
know what to wear for today
Yes
etc.
65%

13. What is your favourite radio station?
• The survey shows that people
listen to all kind of radio
stations. Our radio is a Variety
radio so it would suit
everyone. Radio 1
Radio 2
Radio 4
Radio 5
Radio 6
Heart
Jack

14. Do you have a radio at home?
• The survey shows that there is
a higher percentage of people
that have a radio at home. This
just shows us that people
might listen to the radio once No
in an often as the percentages 35%
are higher.
Yes
65%

15. Do you like the name “Variety FM”?
• The survey shows that there is
a higher percentage of people
that like our radio station
name “VARIETY FM”. No
25%
Yes
75%

16. Would you listen to Variety FM?
• The survey shows that there is
a higher percentage of people
that would listen to our radio.
No
25%
Yes
75%