Arkadiusz Kustra Blogging Practices And Motivations

Blogging Practices and Motivations: Web Survey of Polish-speaking Blogosphere Arkadiusz Kustra (Agora S.A.) Hamburg, March 2008 Jan M. Zając (University of Warsaw and Warsaw School of Social Psychology) , Arkadiusz Kustra (Agora S.A.) , Piotr Janczewski (Gemius S.A.) , Teresa Wierzbowska (Gemius S.A.)

blogging practices and motivations agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

blogging practices and motivations aims of the study ,[object Object],[object Object],[object Object],[object Object]

blogging practices and motivations methodology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

who blogs? not only young ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],occupation and education among bloggers base: individuals running at least one blog, N=1573.

who blogs? frequent and skilled web users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

why do they blog? personal, social, proffesional motivations ,[object Object],[object Object],[object Object],[object Object],[object Object],choose reasons why you maintain a blog base: individuals running at least one blog, N=1573.

why do they blog? many reasons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],number of reported reasons of blogging (without „other reasons”, max = 8) base: individuals running at least one blog, N=1573.

why do they blog? blog types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

why do they blog? writing not only for their own sake ,[object Object],[object Object],[object Object],[object Object],percentage of bloggers check ing who features links to their blog ( in relation to the declared number of readers ) b as e : i ndividuals running at least one blog, N=1573.

blogs’ popularity unequal blogosphere: stars vs. long tail reported number of readers b as e : i ndividuals running at least one blog and checking blog-visiting statistics, N=1129.

blogs’ popularity the stars are older ,[object Object],[object Object],a ge of bloggers in relation to the declared blog popularity b as e : i ndividuals running at least one blog and checking blog-visiting statistics, N=1129.

blogs’ popularity popularity requires involvement declared weekly readership in relation to the time devoted to blogging b as e : i ndividuals running at least one blog and checking blog-visiting statistics, N=1129.

blogs’ popularity comments ,[object Object],[object Object],[object Object],[object Object],n umber of comments received in relation to the declared number of readers b as e : i ndividuals running at least one blog and checking blog-visiting statistics, N=1129.

comments generate more comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],f requency of blog updates and time devoted to blogging ( in relation to the declared number of comments received within the week before the survey ) b as e : b loggers who enable comments on their blogs, N=1366.

comments generate more comments ,[object Object],t he number of comments posted on other blogs in relation to the number of comments received b as e : b loggers currently commenting blogs, N=1356. 521 85 291 145 1-5 6 and more 0 509 108 110 1-5 502 37 320 0 Comments posted 371 262 24 6 and more 1 356 407 454 Total Total Comments received

blogging outside the internet bloggers talk about blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],d id you talk about your blog outside the i nternet? b as e : i ndividuals running at least one blog, N=1573. yes, over the last 7 days yes, but not over the last 7 days no

[object Object],[object Object],[object Object],[object Object],[object Object],blogging outside the internet offline contacts t he year of starting as a blog reader in relation to whether one met a blog writer, reader or comment poster in person b as e : i ndividuals reading at least one blog, N=1743.

blogging practices and motivations summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

thank you arkadiusz.kustra at agora.pl

Arkadiusz Kustra Blogging Practices And Motivations

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