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International Trade Fair Plovdiv
PR & Corporate Communications
International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star
ITF Plovdiv / Balkan Star stand 2012
2
Antos
International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star
ITF Plovdiv / Figures
3
Total area: 1002 m², 145 m² booth
Vehicle exhibited: 24 vehicles, 7 brands, passenger cars, vans, trucks
Estimated visitors: 20 000
Advertising value of the coverage (launch models): 82 000 EUR
Direct sales: 38 vehicles
International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star
ITF Plovdiv / Eye-catcher & special pre-communication topic
4
Special graffiti podium for the new
Mercedes-Benz A-Class that gathered the
new spirit of the New generation Compact
Cars, the Bulgarian artist's contribution and
was used as a show-case how the
preparation for a fair participation could be
fun at the same time (in a special press
release “warming-up” the Mercedes-Benz
fair highlights).
International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star
ITF Plovdiv / Communication
5
Take a closer look at our Genuine Parts
Mercedes-Benz
International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star
ITF Plovdiv / Communication
6
“Take a closer look at our Genuine
Parts Mercedes-Benz”
Broshures for PC and CV:
Parts-animation present on Monitor
at the stand
International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star
ITF Plovdiv / Fair Publications
7
- MB Oil as Innovative product in the list
with the Innovations, on the fair website
- Maintenance packages in the list with
Attractive offers, on the fair website
- Info about the presented Service &
Parts in the online-catalogue of the fair
- Press publications
International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star
ITF Plovdiv / Balkan Star lottery
8
International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star
ITF Plovdiv / Balkan Star stand 2012
9
International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star
ITF Plovdiv / Balkan Star stand 2012
10
International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star
ITF Plovdiv / Balkan Star stand 2012
11
International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star
ITF Plovdiv / Balkan Star stand 2012
12
International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star
ITF Plovdiv / Balkan Star stand 2012
13
International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star 14
ITF Plovdiv / Balkan Star stand 2012
International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star 15
ITF Plovdiv / Balkan Star stand 2012
International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star
ITF Plovdiv / Balkan Star stand 2012
16

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International Trade Fair Plovdiv 2012

  • 1. International Trade Fair Plovdiv PR & Corporate Communications
  • 2. International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star ITF Plovdiv / Balkan Star stand 2012 2 Antos
  • 3. International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star ITF Plovdiv / Figures 3 Total area: 1002 m², 145 m² booth Vehicle exhibited: 24 vehicles, 7 brands, passenger cars, vans, trucks Estimated visitors: 20 000 Advertising value of the coverage (launch models): 82 000 EUR Direct sales: 38 vehicles
  • 4. International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star ITF Plovdiv / Eye-catcher & special pre-communication topic 4 Special graffiti podium for the new Mercedes-Benz A-Class that gathered the new spirit of the New generation Compact Cars, the Bulgarian artist's contribution and was used as a show-case how the preparation for a fair participation could be fun at the same time (in a special press release “warming-up” the Mercedes-Benz fair highlights).
  • 5. International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star ITF Plovdiv / Communication 5 Take a closer look at our Genuine Parts Mercedes-Benz
  • 6. International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star ITF Plovdiv / Communication 6 “Take a closer look at our Genuine Parts Mercedes-Benz” Broshures for PC and CV: Parts-animation present on Monitor at the stand
  • 7. International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star ITF Plovdiv / Fair Publications 7 - MB Oil as Innovative product in the list with the Innovations, on the fair website - Maintenance packages in the list with Attractive offers, on the fair website - Info about the presented Service & Parts in the online-catalogue of the fair - Press publications
  • 8. International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star ITF Plovdiv / Balkan Star lottery 8
  • 9. International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star ITF Plovdiv / Balkan Star stand 2012 9
  • 10. International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star ITF Plovdiv / Balkan Star stand 2012 10
  • 11. International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star ITF Plovdiv / Balkan Star stand 2012 11
  • 12. International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star ITF Plovdiv / Balkan Star stand 2012 12
  • 13. International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star ITF Plovdiv / Balkan Star stand 2012 13
  • 14. International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star 14 ITF Plovdiv / Balkan Star stand 2012
  • 15. International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star 15 ITF Plovdiv / Balkan Star stand 2012
  • 16. International Trade Fair Plovdiv, 10.10.2012 PR & Corporate Communications @ Balkan Star ITF Plovdiv / Balkan Star stand 2012 16