2.
OUR
SOCIAL
MEDIA
BOUQUET
OF
TRAININGS
1) SOCIAL
MEDIA
AS
A
MARKETING
TOOL
Why
–
More
and
more
people
are
using
Social
media
not
just
to
reconnect
&
keep
in
touch,
but
also
as
a
substitute
to
traditional
media.
Be
it
enjoying
movies
&
TV
serials,
catching
up
with
news
or
watching
sports,
your
TA
is
on
social
media.
Join
this
program
to
learn
what
to
do
on
SM
to
tag
this
audience.
Who
should
attend
–
Marketing
&
Sales
teams
across
hierarchy
levels
2) SOCIAL
MEDIA
FOR
EMPLOYEE
ENGAGEMENT
&
HR
FUNCTION
Why
-‐-‐All
employees
present
on
social
media.
By
identifying
the
right
platforms
&
the
mechanism,
you
can
create
a
stronger
bond
between
the
company
&
its
employees.
Who
should
attend
–
HR
professional
managers
who
wish
to
engage
the
productivity
of
their
teams.
3.
3) SOCIAL
MEDIA
FOR
GRIEVANCE
REDRESSAL
Why
-‐
Today,
the
customer
does
not
return
to
your
office/shop
to
complain
about
the
product
or
services.
They
talk
about
it
on
social
media.
Reduce
the
loss
of
business
and
face
by
being
ready
to
handle
this.
Who
should
attend
–
Customer-‐service
and
sales
teams
across
hierarchy
levels.
4) SOCIAL
MEDIA
AS
A
PR
TOOL
Why
-‐
Word
of
mouth
is
for
more
powerful
than
any
paid
advertisement
don’t
miss
out
on
the
power
of
SM
as
a
platform
for
it
may
not
be
word
of
mouth,
but
it
still
is
mightier
than
the
sword.
Who
should
attend
-‐
Marketing
&
PR
professionals
5) SOCIAL
MEDIA
FOR
PROFESSIONALS
Why
-‐
Everything
you
do
is
a
reflection
on
you,
even
when
you
do
it
on
social
media.
What
is
worse,
people
may
forget,
but
it
will
always
stay
on
social
media.
So
know
the
appropriate
behavior
on
various
social
media
platforms.
Imagine
a
scenario
where
an
employee
posts
something
negative
about
his/
her
company.
Wouldn't
it
be
a
poor
reflection
on
the
company?
On
the
other
hand,
would
you
hire
someone
who
has
behaved
thus?
That
is
why
you
need
this
program.
Who
should
attend
-‐
Anybody
who
wants
to
be
deemed
professional,
all
employees
who
represent
the
company,
e.g.
sales
men,
front
office,
HR
professionals
etc.
6)
SOCIAL
MEDIA
ETIQUETTE
Why
–
the
virtual
world
follows
its
own
set
of
socially
acceptable
&
unacceptable
behaviors.
Catch-‐up
or
be
left
out.
4.
Who
should
attend
-‐
Everyone
using
any
of
the
social
media
platforms
or
pseudo-‐social-‐media
platforms
7)
INTRODUCTORY
PROGRAM
ON
SMAC
-‐
SOCIAL
MEDIA,
MOBILITY,
ANALYTICS
&
CLOUD
Why
-‐
The
Internet
has
evolved
to
a
whole
new
level.
Join
in
or
be
left
out.
Know
more
about
SMAC
&
how
it
is
affecting
‘you’.
Who
should
attend
–
everyone
interested
in
learning
more
about
SMAC,
its
impact
on
our
lives
&
what
we
can
do
about
it.
