This document outlines 15 common mistakes to avoid when doing Instagram marketing. Some key mistakes include: not following people you know and interacting with comments, having an unclear or irrelevant bio and profile picture, posting low quality or inconsistent content, purchasing fake followers or engagement, and not having a goal-driven strategy or clear call to action. The best practices are to post high quality, on-brand content consistently and engage authentically with your followers to build relationships.

1. 15
Instagram
marketing
mistakes to
avoid
Ivytechnoweb.net

3. If you want build a
stronger relationship
with your followers
like this my friend on
Instagram-
Then you follow
people you already
have relationships
with and they'll be
very likely to follow
you back.

4. Ignoring
comments from
your followers
makes it
obvious that you
don't really
appreciate their
connection

6. From the your profile
picture people look to build
a first impression.
You must create credibility,
reputation adding your face
and name.

7. 6. Not optimizing your Instagram bio.
No link in bio to drive clicks and traffic.
Some examples of perfect instagram bios

8. 7.Non add
a caption.
Or the
copy is
too long &
distracting
If you want your followers to understand you
product tell them a story through your caption

9. 8. Focusing on quantity,
not quality of images. Or
posting the same type of
content over and over.
This account is an esample of repeated pictures,
though Kim Kardashian can afford it !
And this is a beatiful presentation of
designer jewelry.

10. 9.Purchasing followers or
engagement.
Quality content and a consistent
posting, captivating captions,
utilization of branded hashtags this is
the “secret”.
The network is full with fake and spam
accounts. Play honestly!

11. 10.Post content
inconsistently.
Posting content
at the wrong
time.

12. 11. Missing images that show design,
manufacturing and assembly of
products, the team.
Work in progress - Instagram account of
Serena Di Mercione - jewelery designer
Work in progress - Instagram account of
Valeriy Haly- painter

13. 12. Posting photos that are not relevant to your
brand.
You use Instagram like it's Facebook. Instagram is very different.
Why are there selfies! Your content is about your audience, not
about your private life.
This account is
only for the
private life of the
italian
entrepreneur
Gianluca Vacchi.
with funny and
beautiful photos
and video,
millions
followers.

14. 13.Never use filters, bad resolution photos, your photos
aren’t sized right. Terrible lighting is downgrading
your images. See now:
Beautiful photo: Dino Gaspardo and Fabio

15. 14. Missing a goal -
driven strategy. There ain’t
no call-to-action in your copy
15.The biggest mistake -
not create Instagram
account. Not post photos for
your business. Losing great
opportunity to showcase your
products to millions consumers
The pictures in the home page, in point
3.,4.,5.,9.,10. and this one are taken by me.