When it comes to spending your marketing dollars, it may seem like you are making blind bets, hoping the cards are stacked in your favor. Traditional advertising can be a gamble, but content marketing--distributing engaging, valuable information to a clearly defined target audience--may be your ace in the hole. Get the tools and insight you need to create and develop compelling content and deliver it to your customers in a way that is not intrusive. Learn how to effectively use social media, custom magazines, digital video, podcasts and other customized content to give your customers what they really want. The rules of marketing have changed and instead of telling customers why you are the best, what they really want is valuable content that will make their lives better.

1. Best Bet: Why You Should Go All-In With Content Marketing Presented by: Ben Van Horn, Director of Marketing, Talk Back Media

2. Content Marketing Content is King Join the Conversation

5. “ Don’t sell the steak. Sell the sizzle” You are not selling a product or service, you are selling VALUE.

6. Traditional Media

7. New Media

8. Clutter

9. On Demand Generation On Demand Generation Buyer’s behaviors have changed, requiring marketers to adapt.

10. Buyers have new ways to reject ads What have you done for me lately?

13. Most Advertising

14. Be Different Put Your Customer First Be Amazing

15. Content Marketing helps Davids compete with Goliaths

16. Cost Effective Solutions Website E-mail Marketing Social Media Blogs

17. 5 Reasons to Go All-In with Content Marketing

18. #1 Build Relationships

20. Create Ambassadors Word of mouth Customer reviews Social Media recommendations

21. #2 Generate Leads

22. Opt-in Content

23. VALUE-able Content

24. #3 Be An Expert

25. Be the trusted expert resource Be a thought leader Share your ideas

26. Become a publisher YOU

27. #4 Furthers Your Social Media

29. Social Media Use

31. 7 Essential Keys to Social Media 5. Find your fans and evangelists 6. Use customer comments to help make changes 7. Make it easy for customers to do business with you

32. #5 Improve Customer Retention

33. Keep your clients happy

34. Become a publisher YOU

36. 5 Key Tips for cashing in on Content Marketing 4. Repurpose the content into different formats 5. Make sure you are measuring your results