"Social Media and the Business Imperative" Part 2: MKMC 5102
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Part 2 of my "Social Media and the Business Imperative" class at Manhattanville College (MKMC 5102)
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"Social Media and the Business Imperative" Part 2: MKMC 5102
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- 35. The Goal of SEO is to push your content to the top of Search Engine Results Pages
- 38. Paid Placement Unpaid (Organic) Placement
- 39. Before After
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- 45. • <HTML> <HEAD> <META NAME=“KEYWORDS” CONTENT=“keyword 1,keyword 2,etc”> <META NAME=“DESCRIPTION” CONTENT=“Description of website for SEO”> <TITLE>The descriptive name of the page goes here</TITLE> </HEAD> <BODY> <H1>The largest header tag for really big type</H1> <P>Body copy appears inside the P element. Click on image below.</P> <A HREF=“http://hyperlink.com/”><IMG SRC=“pic.gif” ALT=“Desc”></A> <H2>Slightly smaller header type</H2> <P>Headers are really important for SEO.</P> </BODY> </HTML>
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- 69. Social media enables targeted marketing responses at individual touch points along the consumer decision journey. http://www.mckinseyquarterly.com/Demystifying_social_media_2958
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Notas do Editor
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.