The Australian Government is investing $43 billion over 8 years in fibre, wireless and satellite broadband infrastructure as part of the National Broadband Network (NBN). There is strong evidence that the NBN will be a key enabler of many economic, social, technological and environmental developments (Bowles, 2011). This new digital economy will have an impact on all Australian industries and will require every Australian to improve their information and communication technology (ICT) skills. Participants will take away tools and processes to develop a digital business strategy which will enable them to capitalise on the training and business opportunities being made possible through the roll out of the NBN.

1. “Is your business NBN-ready? – developing a
digital business strategy
Allison Miller
VELG 2012 National Conference
Thursday 20 September 2012
vanguardvisionsconsulting.com.au

2. National Broadband Network
= NBN
• High speed internet
• Faster than we can imagine
• Changing the landscape -
• Not just with digital fibre
but with digital
opportunities
Key enabler for many economic, social, technological and
environmental developments (Bowles, 2011)
Image: 'NBN in Plain English' - http://www.flickr.com/photos/89165847@N00/6357746413

3. NBN explained
Video - http://www.youtube.com/watch?v=JU-zIEkGJps

4. speedtest.net

5. Functioning in a digital
economy

6. National Digital Economy Strategy
Source: National Digital Economy Strategy (2011)
nbn.gov.au/the-vision/digitaleconomystrategy

7. Industries to fly and fall in 2012 in
Australia
Source: Ibis World (2012) –
http://www.ibisworld.com.au/images/marketing/IBISWorld-SpecialReport-IndustriestoFlyandFall-Jan12.pdf

8. NBN & Education

9. Internet = Game Changer
• From one to many to many to
many; push vs pull
• Broken business models:
• Music industry
• Book/Publishing industry
• New ways of working:
• Collaborative/networked
• Open, personalised
• Give to get (FB, TW, Gmail)
The new digital economy will have an impact on all Australian Industries
and will require every business, community organisation and government
department to be NBN-ready( Bowles, 2011)
Image: 'Break Free' - http://www.flickr.com/photos/7762644@N04/2475011402

10. How many of these terms to you know?
• Creative Commons
• Open educational resources
• OER university
• Open badges
• Peer 2 Peer University
• MOOC
• Digital sovereignty
• Open source technology
Is your training organisation NBN-ready?

11. Designing your digital
future and developing a
digital roadmap

12. Designing your digital future
Digital Presence:
• Digital identity
• Social media
• Social graph
• SEO, Tags, Keywords
• QR codes
• Google Alerts
• Google Analytics
• Google/Facebook
Adwords

13. Designing your digital future
Digital Infrastructure:
• ‘the cloud’ storage
• Software as a service
• Semantic (predictive)
• Web accessibility
• User interface & experience
• Interoperability
• Open source vs proprietary
• Virtual desktops
• Mobile devices and BYODs
SMEs need to analyse their current digital business model for its strengths
and weaknesses to determine their ‘digital gaps’ …. (Miller, 2012)
Image: 'It's the building that's miniature: Philadelphia's Clothespin+by+Jack+Wolgin' - http://www.flickr.com/photos/12836528@N00/2198995023

14. Designing your digital future
Digital Marketplace:
• Online stores - eBusiness, eCommerce,
PayPal, eBay
• Mobile phone payments & ATM –
CommBank Ka-ching
• Digitalisation of products/services -
3D printing
• Booking online - AusPost – passports,
Qld Hairdresser, Eventbrite
• Reminding customers – SMS, Swarm
• Digitally reporting – mobile device forms,
interactive PDFs
… and implement and evaluate their own business’s digital capability
(Miller, 2012)
Image: Latest Digital Trends - http://www.briogroup.com.au/about/about-us/latest-news/digital-trends.html

15. Develop your digital roadmap
• Develop an eBusiness
Strategy/Action Plan
• Link to Business Plan/Strategic
Goals
• Get input from stakeholders
• Communicate
• Resource
• Risk manage
• Monitor
• Evaluate
Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378

16. Implementing and
evaluating for digital
success

17. Implement and evaluate for digital success
Digital Policies/Legal considerations:
• HR
• ICT
• IP/Copyright/Creative
Commons
• Digital sovereignty
• Moral rights
• Spam
• Privacy
• Social media
When will the NBN impact you? Is it already impacting you?
Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846

18. Implement and evaluate for digital success
Financial & Sustainability
considerations
• Finance - crowd sourcing
finance – KickStarters
• Risk Management
• Benchmarking and metrics
- data analytics
• Sustainability - your digital
roadmap/strategy
• Governance/Management
• Review triggers
Image: 'Future Or Bust!' - http://www.flickr.com/photos/71038389@N00/2337307518

19. Determining your
business’s current digital
capability

20. In order for Australia to fully leverage the
economic, social and environmental benefits of
the NBN, every Australian will need to improve
their information and communication
technology (ICT) skills (Bowles, 2011)
Image: 'NBN Rollout Map' - http://www.flickr.com/photos/97304820@N00/6934255879

21. “Culture may eat strategy for
breakfast, but
when it comes to digital
technology, competencies
eat culture for lunch”
Courtney Shelton Hunt, Social Media in Organisations – New Tools for doing old things
sminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html

22. Undertake a digitally-enabled skills & competency analysis
Wordle based on Courtney Shelton Hunt’s Digital Era Competencies (2012)
Social Media in Organisations – New Tools for doing old things
www.sminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html

23. What is your business’s current digital capability?
• Digital Workforce
• digital literacy (IBSA, 2010)
• HR policies
• tele-working
• micro-work
• collaborative rewards
In order for Australia to fully leverage the economic, social and environmental
benefits of the NBN, every Australian will need to improve their information
and communication technology (ICT) skills ( Bowles, 2011)
Image: 'Morning Shopping' - http://www.flickr.com/photos/73491156@N00/3669364668

24. What is your business’s current digital capability?
• Supporting a culture of ongoing
development:
• Agility
• Continuous Improvement,
streamlining processes
• Responsiveness to changing
• Regulatory environment
• Funding models (VIC/SA)
• Client expectations
• Quality outcomes
• Competitors
The NBN means new growth and sustainability opportunities for small to
medium sized businesses (SMEs) (Bowles, 2011)
Image: 'LightArt Kijkduin 2007' - http://www.flickr.com/photos/8816624@N08/2165030237

25. What is your business’s current digital capability?
• Supporting a culture of ongoing
development:
• PD
• Performance Plans
• Co-optition
• Collaborative learning
communities
• Room to make mistakes and
test new ideas
This means new growth and sustainability opportunities for small to medium
sized businesses (SMEs) ( Bowles, 2011)
Image: 'Yahoo! NYPD Neon Sign at Times Square,+NYC' - http://www.flickr.com/photos/22714323@N06/3770104219

26. Develop your workforce development plan and strategies
What?
• digital opportunities
exist?
• future workforce
requirements?
• current workforce
capabilities?
• gaps?
• strategies – existing &
new?
• review/evaluation?
Image: Silhouettes of a Team - http://office.microsoft.com/en-us/images/results.aspx?qu=team&ex=1#ai:MC910217056|

27. Where to start?
More info: digitalcapability.com.au
Register for updates: bit.ly/digitalcapability

28. Allison Miller
0400 732 270
allison@vanguardvisions.com.au
vanguardvisionsconsulting.com.au
digitalcapability.com.au
vanguardvisionsconsulting.com.au