Initial planning ideas

1. Initial Ideas
Starting the video I didn’t have any clear ideas on what I wanted my video to look
like. I knew from the beginning that I didn’t want to have a performance video. I
wanted to have a fast song with the idea of making a happy video, this was due to the
reason that I thought a sad/slow song would limit me to what I could and couldn’t do
idea wise. Having chosen a song I decided to use the fact that I was going to Zambia
to my advantage and film half my video there and half when I came back to England.
The rest of the video I would put together once I figured out where my video was
heading.
Type of Approach
The type approach I decided to take was a video that didn’t have a strict narrative and
could be interpreted in different ways depending on how people saw the video. My
approach was to create a video that showed both African and English cultures with the
narrative that everyone is beautiful.
Locations
The three I thought to have in the video were London, Zambia and a studio. Due to
the reason that I was going to Zambia in the summer, I thought it were a good
opportunity to use that to my advantage in order to make my video more interesting. I
took footage of my journey on the way to Zambia and back from the plane. I decided
to have more cultural interesting footage, showing the people of Zambia. I intended to
film people having fun and living their everyday life. When coming back to England I
thought to go to Hyde Park and shoot footage of street performers and go to a skate
park, this was due to the fact that I wanted my video to have footage of people having
fun and enjoying themselves. In the studio I filmed a girl putting on her makeup, with
this footage I intended to reverse it in order to bring forth the idea that people don’t
need makeup to be beautiful. The studio had infinite darkness which made the model
stand out.
Story
Types of Shots
Props
Colours/Themes
The Song
Other Ideas