![MASS COMMUNICATION RESEARCH SURVEY QUESTIONNAIRE<br />I am a student of UCSI University pursuing B.A. Hons in Mass Communication. I am currently doing a survey regarding “the influence of Advertisement on teenagers buying behavior”. Please spend your precious time by filling up this questionnaire. Your feedback will be kept confidential. Your answers are valuable to my research. Thank you for your kind cooperation.<br />(** Please tick only ONE answer for each question.)<br />SECTION A: Background Information<br />Gender<br />Male Female<br />Age<br /> 18-20 21-23 23 and above<br />Race<br /> Malay Chinese Indian others (Please specify____________)<br />Education Level<br /> Foundation/A Level Diploma Bachelor Master<br />Monthly Allowance<br />RM 500 and below RM 500-RM 999RM 1000-RM 1499<br />RM 1500-RM 1999 RM 2000-RM 2499 RM 2500 and above<br />6.Do you do part time job?<br /> Yes No<br />SECTION B: Perceptions on Advertisement<br />Do you believe in advertising?<br /> Yes No<br />(i) If yes why do you think so?<br />________________________________________________________________<br />________________________________________________________________<br />(ii) If no why do you think so?<br />________________________________________________________________<br />________________________________________________________________<br />,[object Object]](https://image.slidesharecdn.com/researchquestionaire2011-110405212750-phpapp02/85/Questionnaire-on-Advertisement-1-320.jpg)
![ Yes NoDoes these advertisement influences your shopping trend?<br /> Yes No<br />,[object Object],Print Radio Television Word of mouth<br />,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Questionnaire on Advertisement
- 7. Yes No
- 8. What is the reason for your answer in Question No.17?
- 11. Which of these factors influenced your purchasing?
- 12. The advertisement was interesting.
- 13. Curious about the product.Wanted to imitate the actors in the advertisement. It was a familiar product or brand.Was already planning on the purchase of that particular product but had not
- 15. Level of satisfaction regarding the purchase of the product.Very satisfied Satisfied Neutral Unsatisfied Very unsatisfied---------This is the end of the questionnaire. Thank you for your kind cooperation--------<br />