Understanding Tagging and Folksonomy
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This is a presentation delivered at SharePoint Saturday DC on 15 May 2010. It is a newer version of a presentation given at Interop in 2009, but with a focus on adoption needs and SharePoint 2010.
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Understanding Tagging and Folksonomy
- 1. Understanding Tagging and Folksonomy Thomas Vander Wal Presented to: SharePoint Saturday DC 15 May 2010
- 2. Recent History of Consumer Tagging
- 13. Enterprise Search Success ?
- 14. Few organization claim 80% or better search
- 16. 80% Success
- 17. 1 in 5 searches do not find what is desired
- 18. In an organization with 500 daily searches
- 19. That is 100 failures
- 20. Average knowledge worker - 16% of time searching
- 21. 16% of 40 hours = 1.25hr
- 22. 20% of 1.25 hrs =
- 23. 15 minutes per week per knowledge worker is counter productive
- 24. At $60k salary, poor search cost per person $375 a year
- 25. Remember, we being optimistic
- 26. Knowledge workers are often the most efficient at search
- 27. Most organizations have 40% to 70% search success rates
- 28. We need help!
- 29. Traditionally search is based on:
- 30. Text
- 31. Links
- 32. Metadata
- 33. & what experts think we call (or should call) things
- 34. Taxonomy
- 35. Result is still…
- 36. Objects often not found
- 37. Experts are not us!
- 38. Search Ecosystem
- 39. Objects created & metadata added
- 42. Categories & expert tags applied pre-search
- 43. Information Across Horizontals Div 1 Div 2 Div 3 Div 4 Packaging Logistics Marketing
- 44. Tag Augmented Social Search
- 45. What does your organization know? InfoCloud Solutions, Inc. - 2010
- 46. What does your organization call things? InfoCloud Solutions, Inc. - 2010
- 47. What do people in your organization call things? InfoCloud Solutions, Inc. - 2010
- 48. What Is A Tag? InfoCloud Solutions, Inc. - 2010
- 49. The “F” Word InfoCloud Solutions, Inc. - 2010
- 50. Folksonomy InfoCloud Solutions, Inc. - 2010
- 51. Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2010
- 52. Folksonomy:Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may meaning come from inferred understanding of the information/object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2010
- 53. Every person is an expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2010
- 54. Every Tag is Sacred InfoCloud Solutions, Inc. - 2010
- 55. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2010
- 56. Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2010
- 57. Finding More Objects Object 1 Identity Object 2 Metadata InfoCloud Solutions, Inc. - 2010
- 58. Scaling and Functionality D A - Personal Use B - Serendipity C C - Social Tagging # People Tagging Mature B D - Complex Social System A Times Object is Tagged InfoCloud Solutions, Inc. - 2010
- 59. Phases of Interaction ❖ Saving and tagging ❖ Refinding ❖ Clicking, pivoting, exploring ❖ Searching ❖ One’s own tags ❖ Other’s tags ❖ Group ❖ Everybody ❖ Group Social Interaction InfoCloud Solutions, Inc. - 2010
- 60. Personal to Social Personal Serendipity Social Complex Mature Save & Tag X X X X Refind X X X X Pivot & Explore X X X Search X X Group Interaction - X InfoCloud Solutions, Inc. - 2010
- 61. Social Context Personal - Social - ❖ Capture ❖ Share ❖ Hook/Copy ❖ Point ❖ Annotate ❖ Collaborate ❖ Refind ❖ Filter ❖ Privacy ❖ Trusted Groups InfoCloud Solutions, Inc. - 2010
- 62. Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2010
- 63. The Value of Tagging for Business InfoCloud Solutions, Inc. - 2010
- 64. Tagging: Definition ❖ Simple data/metadata externally applied to an object ❖ Used for sorting ❖ A hook for aggregating ❖ Provides identifier and/or description ❖ Personal markers InfoCloud Solutions, Inc. - 2010
- 65. Taxonomy vs. Folksonomy Business Employee Taxonomy Object Folksonomy InfoCloud Solutions, Inc. - 2010
- 66. Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2010
- 67. 70% of Folksonomy tag terms not in Taxonomy J. Trant regarding Steve.museum InfoCloud Solutions, Inc. - 2010
- 68. Terms Around an Object Taxonomy Folksonomy - Ball (89) - Ball - Circle (63) - Sphere - Blue (23) - Blue - Orb (11) - #A6437 - Sphere (6) - Gradient (3) - ToBuy (3) - Darkblue (2) - Round (2) - … 26 more InfoCloud Solutions, Inc. - 2010
- 69. Part #A6473 Terms Distribution of Terms Validate A6473 taxonomy 90.0 or add to taxonomy Value in Interest Synonyms & 67.5 & watch Unique views 45.0 22.5 0 InfoCloud Solutions, Inc. - 2010
- 70. Part #A6473 Terms Distribution of Terms Azure Validate A6473 taxonomy 90.0 or add to taxonomy Interest 67.5 & watch 45.0 22.5 0 InfoCloud Solutions, Inc. - 2010
- 71. Business Tensions Naming control People’s vocabulary Sample groups Every perspective In-house Outside service $$$ w/ value $ w/ unknown value Consistent Emergent InfoCloud Solutions, Inc. - 2010
- 73. Search & Tag Ecosystem Find Search Tag
- 74. When found, people hold onto objects by tagging
- 75. perspective & context InfoCloud Solutions, Inc. - 2008
- 76. Search improved w/ extended vocabulary InfoCloud Solutions, Inc. - 2010
- 77. Search improved with more pointers to the object InfoCloud Solutions, Inc. - 2010
- 78. Takes as few as 1 or 2 people tagging to make a difference InfoCloud Solutions, Inc. - 2010
- 79. Much more than a tagcloud InfoCloud Solutions, Inc. - 2010
- 80. 2 Common Statements InfoCloud Solutions, Inc. - 2010
- 81. Not enough people are using it
- 82. OMG! Pull the plug we have way too much info!
- 83. Solutions to comments InfoCloud Solutions, Inc. - 2010
- 84. Semi-structured information to structured InfoCloud Solutions, Inc. - 2010
- 85. Disambiguation ❖ Spelling ❖ Word separations ❖ San Francisco ❖ SanFrancisco ❖ Multi-word terms ❖ Stemming ❖ e.g. Tag, tags, tagging InfoCloud Solutions, Inc. - 2010
- 86. Facets InfoCloud Solutions, Inc. - 2010
- 87. Filtering InfoCloud Solutions, Inc. - 2010
- 88. Social search InfoCloud Solutions, Inc. - 2010
- 89. Retrieval InfoCloud Solutions, Inc. - 2010
- 90. Discovery InfoCloud Solutions, Inc. - 2010
- 91. Social augmented search InfoCloud Solutions, Inc. - 2010
- 92. Sharepoint 2010 Overview InfoCloud Solutions, Inc. - 2010
- 93. Tagging in ‘Give Feedback’
- 94. Personal Tagging
- 97. Sharepoint 2010 InfoCloud Solutions, Inc. - 2010
- 98. Sharepoint 2010 Tagging ❖ Advantages ❖ Folksonomy triad structure ❖ Integrated into Sharepoint ❖ Can be extended ❖ Disadvantages ❖ Needs improved social interaction design ❖ Surface others to follow w/ similar traits ❖ Improve filtering ❖ Options beyond tag clouds InfoCloud Solutions, Inc. - 2010
- 99. Thank You! InfoCloud Solutions, Inc. - 2010
- 100. Acknowledgements: - Christian Glessner of http://www.ilovesharepoint.com InfoCloud Solutions, Inc. - 2010
- 101. Thanks to our Sponsors
- 102. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal Twitter: @vanderwal InfoCloud Solutions, Inc. - 2010