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Social Software Design for One
               Thomas Vander Wal
           Presented to: DCampSouth
      2 June 2007 :: Raleigh, North Carolina
           InfoCloud Solutions, Inc. - 2007
Who is
Thomas?
Person
Focus on the User
+
                            ∓
    x                                       ∑
                                    ∛
                    ÷           -
            +           ∑               ÷
        ∫                                       ∫
                The Math of                 ÷
    ∛
            Social Software...                  ∑
+
                                        ÷
                               -
                         ∓
        ∛                   ∑
                -       ÷          +   ∛
                                 ∫
            ∓
    ∫                         +
                          ∛          ∓
+
                         ∓
    x                                    ∑
                                 ∛
                 ÷           -
         +           ∑               ÷
∫
                                             ∫
    ∛ Design with + not x, ÷
  nor complex algorithms ∑
+
                     ÷      -
                      ∓
     ∛                   ∑
             -       ÷          +   ∛
                              ∫
         ∓
 ∫                         +
                       ∛          ∓
+
                            ∓
    x                                       ∑
                                    ∛
                    ÷           -
            +           ∑               ÷
∫
                                                ∫
                                            ÷
    ∛
            1 Person
                                                ∑
+
                                        ÷
                               -
                         ∓
        ∛                   ∑
                -       ÷          +   ∛
                                 ∫
            ∓
    ∫                         +
                          ∛          ∓
+
                            ∓
    x                                       ∑
                                    ∛
                    ÷           -
            +           ∑               ÷
∫
                                                ∫
                                            ÷
    ∛
            1 Service
                                                ∑
+
                                        ÷
                               -
                         ∓
        ∛                   ∑
                -       ÷          +   ∛
                                 ∫
            ∓
    ∫                         +
                          ∛          ∓
+
                            ∓
    x                                       ∑
                                    ∛
                    ÷           -
            +           ∑               ÷
∫
                                                ∫
                                            ÷
    ∛
            1 “Friend”              +
                                                ∑
+
                                        ÷
                               -
                         ∓
        ∛                   ∑
                -       ÷          +   ∛
                                 ∫
            ∓
    ∫                         +
                          ∛          ∓
+
                            ∓
    x                                       ∑
                                    ∛
                    ÷           -
            +           ∑               ÷
∫
                                                ∫
                                            ÷
Person now sees “2”
 ∛
                                    +
        - Self & Friend
                                                ∑
+
                                        ÷
                               -
                         ∓
        ∛                   ∑
                -       ÷          +   ∛
                                 ∫
            ∓
    ∫                         +
                          ∛          ∓
+
                             ∓
    x                                        ∑
                                     ∛
                    ÷            -
            +           ∑                ÷
∫
                                                 ∫
                                     +
Designer & Developer
                                             ÷
    ∛
    see this as doubling
                                                 ∑
        use in the service
+
                                         ÷
                               -
                         ∓
        ∛                   ∑
                -       ÷          +   ∛
                                 ∫
            ∓
    ∫                         +
                          ∛          ∓
+
                              ∓
    x                                         ∑
                                      ∛
                     ÷            -
            +            ∑                ÷
∫
                                                  ∫
                                      +
            Designer &
                                              ÷
    ∛
Developer see “3”
                                                  ∑
+       (2 people and the tool)
                                          ÷
                                -
                          ∓
        ∛                    ∑
                 -       ÷          +   ∛
                                  ∫
             ∓
    ∫                          +
                           ∛          ∓
+
                         ∓
    x                                    ∑
                                 ∛
                 ÷           -
         +           ∑               ÷
∫
                                             ∫
    ∛ Designer & Developer÷
  usually see in multiples ∑
+
                       ÷    -
                      ∓
     ∛                   ∑
             -       ÷          +   ∛
                              ∫
         ∓
 ∫                         +
                       ∛          ∓
+
                            ∓
    x                                       ∑
                                    ∛
                    ÷           -
            +           ∑               ÷
∫
                                                ∫
    Person adds 1 more
                                            ÷
    ∛
        “friend” & finds             +
                                                ∑
            richness
+
                                        ÷
                               -
                         ∓
        ∛                   ∑
                -       ÷          +   ∛
                                 ∫
            ∓
    ∫                         +
                          ∛          ∓
+
                                ∓
    x                                                   ∑
                                        ∛
                    ÷               -
            +           ∑                       ÷
∫
                                                                ∫
            Designer &
                                                            ÷
    ∛ Developer see
                                            +
    service multiplying                                         ∑
+
                                                    ÷
            and scaling                 -
                      ∓
        ∛                       ∑
                -       ÷                               +       ∛
                                                ∫
            ∓
    ∫                                   +
                            ∛                               ∓
+
                            ∓
    x                                       ∑
                                    ∛
                    ÷           -
            +           ∑               ÷
∫
                                                ∫
            Designer & Developer
                                            ÷
    ∛
            follow costs & revenues
                                                ∑
+               through formulas
                                        ÷
                               -
                         ∓
        ∛                   ∑
                -       ÷          +   ∛
                                 ∫
            ∓
    ∫                         +
                          ∛          ∓
+
                            ∓
    x                                       ∑
                                    ∛
                    ÷           -
            +           ∑               ÷
∫
                                                ∫
Designer & Developer
                                            ÷
    ∛
sees social network as
                                                ∑
    spikes in service use
+
                                        ÷
                               -
                         ∓
        ∛                   ∑
                -       ÷          +   ∛
                                 ∫
            ∓
    ∫                         +
                          ∛          ∓
+
                             ∓
    x                                        ∑
                                     ∛
                     ÷           -
             +           ∑               ÷
∫ People view social
                                                 ∫
                                             ÷
    networks as single
    ∛
        connections with
                                                 ∑
+           other people                 ÷
                                -
                          ∓
        ∛                    ∑
                 -       ÷          +   ∛
                                  ∫
             ∓
    ∫                          +
                           ∛          ∓
+
                            ∓
    x                                                    ∑
                                           ∛
                    ÷             -
            +           ∑                            ÷
∫
                                                             ∫
                                I met Zorba on the

        People express the      beach in Greece as
                                  he was dancing
                                  and singing by
                                      himself


                                                         ÷
     ∛
    richness with another
                                              +
        person by a story
                                                             ∑
+       about the person                             ÷
                               -
                         ∓
        ∛                   ∑
                -       ÷          +   ∛
                                 ∫
            ∓
    ∫                         +
                          ∛          ∓
+
                            ∓
    x                                       ∑
                                    ∛
                    ÷           -
            +           ∑               ÷
∫ People value the
                                                ∫
                                            ÷
 ∛ relationship
        between others
                                                ∑
+           & services                  ÷
                               -
                         ∓
        ∛                   ∑
                -       ÷          +   ∛
                                 ∫
            ∓
    ∫                         +
                          ∛          ∓
+
                   ∓
 x                                 ∑
                           ∛
          ÷            -
     +        ∑                ÷
∫ People see a
                                       ∫
                                   ÷
connection to their
 ∛
 network through
                                       ∑
+ the tool/service
                        ÷
                    -
                ∓
   ∛     -÷∑              +   ∛
                      ∫
 ∫∓                +
                 ∛          ∓
+
                            ∓
    x                                       ∑
                                    ∛
                    ÷           -
            +           ∑               ÷
∫
                                                ∫
    A person’s network
                                            ÷
    ∛is comprised of
                                                ∑
        individuals (1s)
+
                                        ÷
                               -
                         ∓
        ∛                   ∑
                -       ÷          +   ∛
                                 ∫
            ∓
    ∫                         +
                          ∛          ∓
+
                              ∓
    x                                         ∑
                                      ∛
                      ÷           -
             +            ∑               ÷
∫
                                                   ∫
            People use the social tool if it
                                               ÷
    ∛
        works for managing & connecting
                                                   ∑
              the individuals in their life
+
                                          ÷
                                 -
                           ∓
        ∛                     ∑
                  -       ÷          +   ∛
                                   ∫
             ∓
    ∫                           +
                            ∛          ∓
+
                             ∓
    x                                        ∑
                                     ∛
                    ÷            -
            +           ∑                ÷
∫
                                                 ∫
                    People see 1 + 1
                                             ÷
    ∛
            & Designer & Developer
                                                 ∑
                     see multiples
+
                                         ÷
                               -
                         ∓
        ∛                   ∑
                -       ÷          +   ∛
                                 ∫
            ∓
    ∫                         +
                          ∛          ∓
+
                       ∓
     x                                 ∑
                               ∛
               ÷           -
         +         ∑               ÷
 ∫       Successful service                ∫
                                       ÷
     ∛
     designers & developers
     have their sight on the
                                           ∑
+ person & personal needs
                            ÷
                        -
                ∓
   ∛      -÷∑                 +   ∛
                          ∫
  ∫∓                   +
                ∛               ∓
+
                            ∓
    x                                       ∑
                                    ∛
                    ÷           -
            +           ∑               ÷
∫
                                                ∫
                              ÷
    ∛
     Are you focussed on 1 + 1?
                                                ∑
+
                                        ÷
                               -
                         ∓
        ∛                   ∑
                -       ÷          +   ∛
                                 ∫
            ∓
    ∫                         +
                          ∛          ∓
Contact




E-mail: thomas@infocloudsolutions.com
E-mail: thomas@vanderwal.net
AIM: vanderwal
YIM: tjvanderwal
Skype: tjvanderwal

                InfoCloud Solutions, Inc. - 2007

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Math Of Social Software in Social Software Design for One

  • 1. Social Software Design for One Thomas Vander Wal Presented to: DCampSouth 2 June 2007 :: Raleigh, North Carolina InfoCloud Solutions, Inc. - 2007
  • 4. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ The Math of ÷ ∛ Social Software... ∑ + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 5. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ ∛ Design with + not x, ÷ nor complex algorithms ∑ + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 6. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ ÷ ∛ 1 Person ∑ + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 7. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ ÷ ∛ 1 Service ∑ + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 8. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ ÷ ∛ 1 “Friend” + ∑ + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 9. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ ÷ Person now sees “2” ∛ + - Self & Friend ∑ + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 10. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ + Designer & Developer ÷ ∛ see this as doubling ∑ use in the service + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 11. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ + Designer & ÷ ∛ Developer see “3” ∑ + (2 people and the tool) ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 12. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ ∛ Designer & Developer÷ usually see in multiples ∑ + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 13. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ Person adds 1 more ÷ ∛ “friend” & finds + ∑ richness + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 14. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ Designer & ÷ ∛ Developer see + service multiplying ∑ + ÷ and scaling - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 15. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ Designer & Developer ÷ ∛ follow costs & revenues ∑ + through formulas ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 16. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ Designer & Developer ÷ ∛ sees social network as ∑ spikes in service use + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 17. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ People view social ∫ ÷ networks as single ∛ connections with ∑ + other people ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 18. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ I met Zorba on the People express the beach in Greece as he was dancing and singing by himself ÷ ∛ richness with another + person by a story ∑ + about the person ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 19. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ People value the ∫ ÷ ∛ relationship between others ∑ + & services ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 20. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ People see a ∫ ÷ connection to their ∛ network through ∑ + the tool/service ÷ - ∓ ∛ -÷∑ + ∛ ∫ ∫∓ + ∛ ∓
  • 21. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ A person’s network ÷ ∛is comprised of ∑ individuals (1s) + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 22. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ People use the social tool if it ÷ ∛ works for managing & connecting ∑ the individuals in their life + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 23. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ People see 1 + 1 ÷ ∛ & Designer & Developer ∑ see multiples + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 24. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ Successful service ∫ ÷ ∛ designers & developers have their sight on the ∑ + person & personal needs ÷ - ∓ ∛ -÷∑ + ∛ ∫ ∫∓ + ∛ ∓
  • 25. + ∓ x ∑ ∛ ÷ - + ∑ ÷ ∫ ∫ ÷ ∛ Are you focussed on 1 + 1? ∑ + ÷ - ∓ ∛ ∑ - ÷ + ∛ ∫ ∓ ∫ + ∛ ∓
  • 26. Contact E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal YIM: tjvanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2007