A brief overview of Coursera MOOCs developed by SUNY Empire State College is presented from the MOOC production perspective. We review the courses using our own and Coursera learning analytics. Demonstrate how the feedback received from learners helped us envision and design a new course dealing with individual skills management.

1. Val Chukhlomin
Alena Rodick
SUNY Empire State College
Saratoga Springs, NY
Contact:
CourseraSpecializations@esc.edu
Did Corsican Corsairs
Curse Coursera
Courses? Couldn’t
they just use them to
get new skills?

2. Plan:
Introduction
The evolution of Coursera
ESC on Coursera
Why and how we do it
What is a Coursera course
Coursera analytics
Consumer-oriented approach
Why the title
Our approach
Specialization
Survey
Individual Skills Management

3. Plan:
Introduction
The evolution of Coursera
ESC on Coursera
Why and how we do it
What is a Coursera course
Coursera analytics
Consumer-oriented approach
Why the title
Specialization
Coursera pedagogy
Our discoveries
Individual Skills Management

4. Coursera

6. 2
The Enterprise Model* 500 online
courses
 35 faculty
coordinators
 500 adjunct
instructors
 CIDs, student
services.
* Lowenthal, P. R., & White, J. W. (2009). In P. Rogers, G. Berg, J.
Boettcher, C. Howard, L. Justice, & K. Schenk (Eds.), Encyclopedia of
distance and online learning (2nd ed.). Information Science
Reference.
Image credits: Mycenaean Galley. Retrieved from:
http://theminiaturespage.com/news/101095426
 Small classes
(5 - 25 students)
 Writing
intensive,
student-centered,
self-directed
learning

7. 3
Why MOOCs?
 Professional
Development
 Showcase
 Grants
 Educational
research
 Fun
Image credits: Warrior Poet by TV Tropes.
http://static.tvtropes.org/pmwiki/pub/images/warrior_poet.jpg

8. 4
How we get it done
 Faculty or Instructional
Design driven initiatives
 SUNY Innovative
Instructional Technology
Grants (IITG)
 Coursera RFP
 Temporary, cross-boundary,
high-performance teams
Image credits: Peter Diamandis on
BusinessInsider.com

10. Plan:
Introduction
The evolution of Coursera
ESC on Coursera
Why and how we do it
What is a Coursera course
Coursera analytics
Consumer-oriented approach
Why the title
Specialization
Coursera pedagogy
Our discoveries
Individual Skills Management

11. Coursera analytics

16. Coursera analytics

18. A new Coursera pedagogy for the YouTube generation
Amy Giaculli presents Career Development Lab
Coursera, Career Brand Management specialization
• Research into learners’ preferences
• Short (up to 6 min) videos, 160 words per minute
• Professors (narrators) as actors and story-tellers
• Pictures (PPT), music, animations
• Closed captions and edited scripts
• Forums linked to videos
• In-video questions
• On-demand
• Student evaluation

19. 6
Discoveries
 MOOCmaking is NOT a traditional
online course development
 All different: Process – Roles – Skills
 Specialization as a TV mini-series
 Executive Producer (Money, PR,
marketing)
 Screenwriter(s), scripts, editors
 Video production, sound, animators
 Line Producers (get things done)
 Content experts, actors, narrators
 Assistant EP (project manager)
 Consumer research.Image credits: www.wpclipart.com
?

20. Plan:
Introduction
The evolution of Coursera
ESC on Coursera
Why and how we do it
What is a Coursera course
Coursera analytics
Consumer-oriented approach
Why the title
Specialization
Coursera pedagogy
Our discoveries
Individual Skills Management

21. Specialization: the origins

22. From the idea to a four course specialization:
attending a Coursera workshop
“In this Specialization, you will
learn how to use proven
brand management methods
and tools for individual career
development in competitive
job environments”.
Image credits: JSlavy @ Shutterstock

26. The New Course

31. The tangible outcomes

33. https://www.coursera.org/learn/skills-management

34. Questions?
Thank you for attending this session!

35. Coursera learners
Source: iMOOC101 data provided by Coursera, May 2015
• Average enrollment: 40,000
• Never accessed: 50%
• Drop-out exponentially
• Completion: 3-5%
• Average age: 25-45.
(Based on courses delivered in 2012-14)
Jordan, K. (2014). Initial trends in
enrollment and completion of massive
open online curses. The International
Review of Research in Open and
Distance Learning, 15, 133-160.

36. Source: iMOOC101 data provided by Coursera, May 2015
Learners sample videos like cookies at a party!

37. Problems to solve:
• RFP, competition with top universities
• Manufacturing advance: How to repay the loan?
• Campus support, budgeting and administration
• Team formation, work assignment, deadlines
• Large scale video production.
Developers and instructors (left to right): Dr. M. Forte, Dr. K. Rutigliano, A. Giaculli, Dr. V.
Chukhlomin, Dr. T. Jokelova, Dr. J. Beckem. The team also included: Dr. D. Gliserman-Kopans,
J. Greiner, and J. Hughes.
Meet the team:
Source: Specialization homepage on Coursera

38. Major milestones:
• July-October 2015: Idea, RFP, contract, Coursera training
• November 2015: Screenplay, team, budget, equipment
• December 2015-January 2016: Course 1 developed and launched
• February-March 2016: Course 2 developed and launched
• March-April 2016: Course 3 developed and launched
• April- May 2016: Course 4 developed and launched.
https://www.coursera.org/specializations/career-brand-management
Image credits: Brian A Jackson @ Shutterstock

39. Read more:
Chukhlomin, V. (2016) How Non-U.S. Business Students Can Overcome
Barriers and Succeed in American Virtual Environments: Lessons from
Teaching a Coursera MOOC. Journal of Economics, Business and
Management, Vol. 4, No. 12, December 2016.
doi: 10.18178/joebm.2016.4.12.471
Anant Deshpande & Valeri Chukhlomin (2017): What Makes a Good MOOC:
A Field Study of Factors Impacting Student Motivation to Learn, American
Journal of Distance Education, No 4.
https://doi.org/10.1080/08923647.2017.1377513