Puneet Dalmia is considering his career options and whether to pursue a career in the family business or at McKinsey consulting. The document analyzes this decision, concluding it is better for Puneet to join the family business where he will have personal freedom and ability to create wealth. It also discusses diversifying the Dalmia cement group, finding they lack the expertise for other sectors. A SWOT analysis notes the group's experience and innovation in cement but that operations are not well-structured as a family business. The impact of a CCI order on cement cartelization is examined, finding the Dalmia group was not penalized. The theme of "Gandhian Engineering" for the group is outlined as

1. Marche Monte
College Name: SOM – NIT Warangal
Team Members: Valliappan.P
Nishant Singh
Abdur Rahman
29/09/2012
Biz Wiz Case Study
on
“Puneet Dalmia at Cross roads”
Presented by:

2. 1) Puneet’s decision regarding his career ?
Decision to pursue family business is right instead of a
career in Mckinsey.
 In the family business, he got the personal freedom and
ability to create wealth.
The above mentioned factor can be correlated to the two
factor hygiene theory of management. Here it indicates the
motivation factor.

3. 2)Diversification of the Dalmia group into Services?
We would not support Puneet’s enthusiasm to diversify into
services sector ,because its not in their DNA. They don’t have
the required expertise, talent and technology to enter into
other sectors.The heart of Dalmia group is the manufacturing
sector.

4. 3) SWOT Analysis - Positives
70 years of experience in the cement industry.
High Quality of products and constant Innovation.
Plant located close to raw materials.
Committed to people.
Leader in fast growing niche segments.
Strong distribution network.
Pioneers in super speciality cements such as for oil wells,
railway sleepers and air strips.

5. 3) SWOT Analysis - Negatives
Capital allocation – a emotional decision , since it is being a
family run business.
Average age group of employees are higher.
Attracting quality talent is a difficult task.
Day to day operations of the business are being taken care by
the family (i.e.) they are not well structured.
Excess supply of cement in the market.

6. 4)Impact of CCI order on DCBL against cement
cartelization ?
DCBL was not penalised by Competition Commission of
India (CCI) for Cartelization.
This order dates back to June 2012 and CCI penalised only
those companies who violated the provisions of Competition
Act 2002
 This has been done to prevent cement manufacturers from
creating an artificial shortage and jacking up the prices.

7. 5) Theme of Gandhian Engineering for Dalmia group:
More from less for more.
Reduce the cost of production by research & efficient
sourcing of raw materials such as limestone, clay, etc.
Operational efficiency can be improved by having
technological advancements through indigenous research.
Recruit Professionals to run the business in a structured
manner.
Reduce the average age of employees by hiring more
young people.
Leverage the enthusiasm, creativity and intelligence of
young employees with the wisdom of old employees.

8. Summary
Puneet Dalmia is a good example of a Young Turk, who has
the enthusiasm, relevant experience and guts to set new
standards. He takes short comings and achievements with
ease. He is a hard worker, strong delegator and very
passionate about the organisation.

9. Any Queries..??

10. THANK YOU