Presentation on March 5, 2010 to NPA Worldwide, the global organization for Recruiters and Personnel Professionals. This seminar covered my PLET method for successfully using social media for business.

10. • Post
• Listen
• Engage
• Track

11. King

12. Hook me and I’m yours

13. • Post
• Listen
• Engage
• Track

14. You get high‐powered listening

15. • Get a Google Account already!
• Create Alerts for anything relevant to you:
– Company name
– Competitor names
– Job Postings
– People looking for jobs
• Get emailed whenever you get a hit or RSS

16. • Post
• Listen
• Engage
• Track

17. • Common Sense
• Get to the point
• Use Keywords
“ Be yourself;
everyone else is
already taken
‐Oscar Wilde

18. Tell them something of meaning

19. • Post
• Listen
• Engage
• Track

20. “If you cannot measure it, you cannot
improve it” ‐ Lord Kelvin

21. • URLs
• Google Analytics
• Google Alerts

22. Shortened URLs do a lot more than just
save s p a c e

26. James Hutto
Managing Project Director
Valeo Design & Marketing
516 Tennessee Street
Memphis, TN 38103
Tel: 800.647.4552 x704
[Email] james.hutto@valeomarketing.com
[Site] http://www.valeomarketing.com
[Blog] http://www.valeoblog.com
@JamesHuKo @ValeoMarkeNng