Mais conteúdo relacionado Semelhante a 12 Facebook Power Tips (20) 12 Facebook Power Tips1. 12
Tips
to
Give
You
an
Edge
on
the
Compe77on
link
But
first,
a
li>le
background
on
Social
Media…
©
Spake
Communica7ons
13. 5
Pillars
of
Social
Media
1. Declara7on
of
Iden7ty
2. Iden7ty
through
Associa7on
©
2009
Spake
Communica7ons
All
Rights
Reserved
14. 5
Pillars
of
Social
Media
1. Declara7on
of
Iden7ty
2. Iden7ty
through
Associa7on
3. User‐ini7ated
Conversa7on
©
2009
Spake
Communica7ons
All
Rights
Reserved
15. 5
Pillars
of
Social
Media
1. Declara7on
of
Iden7ty
2. Iden7ty
through
Associa7on
3. User‐ini7ated
Conversa7on
4. Provider‐ini7ated
Conversa7on
©
2009
Spake
Communica7ons
All
Rights
Reserved
16. 5
Pillars
of
Social
Media
1. Declara7on
of
Iden7ty
2. Iden7ty
through
Associa7on
3. User‐ini7ated
Conversa7on
4. Provider‐ini7ated
Conversa7on
5. In‐Person
Interac7on
©
2009
Spake
Communica7ons
All
Rights
Reserved
17. Interes7ng
Facebook
Stats
• More
than
200
million
ac7ve
users
• Over
100
million
users
log
on
to
FB
at
least
once
a
day
• Fastest
growing
demo:
35
years
and
older
• More
than
4
billion
minutes
spent
on
FB
daily
• More
than
6
million
users
become
fans
of
Pages
daily
• More
than
850
million
photos
uploaded
monthly
• More
than
10
million
videos
uploaded
18. Tip
#1
–
Transparency,
But
to
a
Degree
(Guarding
your
online
reputa7on)
NO:
• Red
Cup
Pictures
• Profanity
• Obscene
or
Inappropriate
Material
• Aggressive,
Hyper‐Cri@cal,
Snarky
Comments
etc.,
etc.,
etc.
• Use
No@fica@ons
(in
seHngs)
Google
Alerts
• BE
NICE!!!
©
Spake
Communica7ons
19. Tip
#2
‐
Put
Some
Thought
Into
Your
Status
Updates
(Import?)
Put
some
thought
into
your
updates.
Be
imagina7ve.
Keep
“connec7ng”
in
mind.
Talk
about
the
mundane
if
it
helps
make
a
connec7on!
Be
real
©
Spake
Communica7ons
22. Tip
#5
–
Birthday
Gree7ngs
Click
your
friend’s
name
and
send
a
birthday
gree7ng,
link,
pic,
video,
etc….
©
Spake
Communica7ons
28. Tip
#8
–
Don’t
Use
Your
Profile
to
Adver7se
(unless
you
are
an
avowed
spammer)
• Many
in
the
community
consider
overt
adver7sing
offensive.
• It
is
interrup7on
Marke7ng,
not
permission
Marke7ng
• It
will
get
you
hidden
or
deleted
by
friends
Why
not
seek
a
buy‐in
from
your
customers
and
poten7al
customers………..
©
Spake
Communica7ons
30. Tip
#9
–
Get
some
Fans
–
Start
a
Page
Why
not
seek
a
buy‐in
from
your
customers
and
poten7al
customers?
• Show
them
your
exper7se
• Give
something
away
• Share
industry
informa7on
• Market
your
business
• Adver7se
©
Spake
Communica7ons
31. Tip
#9
–
Get
some
Fans
–
Start
a
Page
Benefits
• Only
opt‐in
members
–
They
Like
You!
• Don’t
have
to
be
friends
• Easy
blast
messages
• Promote,
adver7se,
inform,
get
more
fans.
Repeat.
©
Spake
Communica7ons
32. Tip
#10
–
Share
Photos
FaceBook
is
the
largest
photo
sharing
plakorm
in
the
world.
• Post
Pictures
to
others’
walls
• Post
pictures
to
groups
• Post
to
your
own
wall.
• Tag
photos
• Upload
Mobile
Photos
©
Spake
Communica7ons
36. Tip
#12
–
Promote
your
FaceBook
Presence
Get
a
custom
URL
Promote
in:
Email
Signature
Business
Cards
Website
Everywhere
else
you
share
your
contact
informa;on
NEW!!
Vanity
URLS
now
available
at
h>p://facebook.com/username
©
Spake
Communica7ons
37. 12
FaceBook
Tips
to
Give
You
an
Edge
on
the
Compe77on
Joe
Spake
901
274‐1847
Joespake@gmail.com
FaceBook:
h>p://facebook.com/joespake
h>p://facebook.com/memphis
realestate
©
Spake
Communica7ons