How to get more leads without buying more traffic - a brief presentation with tips & tricks about generating leads based on the current traffic. Includes methodology, examples, results.

1. HOW TO GET
MORE LEADS
WITHOUT BUYING
MORE TRAFFIC

3. Traffic you waste
Traffic you convert

4. 70% - 96%
OF YOUR VISITORS
ABANDONING YOUR SITE
WILL NEVER RETURN

5. Hit&miss vs get the most out of it
Get traffic
Prepare a landing page
See what you’ve got
- hypothesis driven
- one size fits all
- hard to adjust

6. Hit&miss vs get the most out of it
Get traffic
Define each important
segment
- data driven
- real-time monitored
- tailor-made
Make surveys & get valuable
insights about your visitors
AB Test different landing pages
for different segments
Micro-convert
Use personalization to
get the most out of your traffic
Convert
Forget about it :)

7. Many visitors = many leads?
Not necessarily.

8. - No insights from surveys on
your visitors
- No AB testing
- Poor/no personalization
- No on-exit hooks
- No lead scoring
- No email capturing strategy
- No automated mailing

9. Personalized approach vs standard approach
Different visitor segments have different reasons for not
converting, despite their objectives being the same.

10. Companies whose conversion improved are using
90% more ways to segment their visitors and
customers than companies whose conversion
rates have not improved or have stayed the same.
Source: Econsultancy Optimization Report 2012

11. 78% of companies are dissatisfied with their
current conversion rate.
Source: Red Eye Report 2012

12. Personalized approach
> Minimize cost per lead by increasing relevance
> Communicate value and customized approach
> Acquire new leads on existing traffic
> Generate leads by capturing data or driving offline contact

13. What kind of segments can you mix
> Location:
323 companies from {CITY} use our services
> Weather:
There are {5 degrees} in {CITY}. Stay warm & fill in this form!
> Behavior
This is your 3rd visit to our website. Do you need assistance?
> Traffic source
Stop wasting time searching on Google. Contact us now!
> History
Any kind of information you previously have and can use in
order to personalize and persuade a visitor to become a lead.

14. One last thing before you can go home:
Valuable digital goodies
+
On-exit interactions
=
LOVE

15. X

16. You can do lots of things in order to
increase you conversion rate.
But the most important one is to
Start
hi@marketizator.com

17. Thank you!