21. Venituri mai mari cu 42,68% pe un segment de trafic - dupa ce au folosit personalizarea prin
Marketizator pentru a recupera vizitatorii care intentionau sa iasa de pe site fara a cumpara.
22. Ce poti face pentru a creste rata de conversie?
1. Constructie de brand
2. Atragere de trafic relevant - de preferat own media
3. Analiza cantitativa - segmentare
4. Analiza calitativa - voice of customer, buyer persona
5. Segmentare
6. AB testing
7. Personalizare
23. Tools
- Heatmaps - Mouseflow
- AB testing tools - Marketizator, Adobe Test & Target
- Web Personalization engines - Marketizator, Evergage
- Usertesting - 5secondtest
- Automated emails - Adestra, Dotmailer
- Landing page builders - Unbounce, Landingi
- Social reffering - Social Rebate, Curebit, Social Annex
- Custom audience FB
- Lead capturing - Marketizator
- Networking LinkedIN premium, Traackr, Tweepi
- Spying - SimilarWeb
- Targeted traffic - Nanigans
- Real Time Bidding, programmatic buying