Factors affecting consumer behavior

Vaibhavi Dalvi
Vaibhavi Dalvi
••
Factors affecting Consumer Behavior
A: Social Factors • Reference Group • Family • Role & status B: Cultural Factor • Culture • Sub-culture • Social Culture C: Economic Factor • Disposable Income • Size of Family • Consumption & saving • Credit Available • Additional income D: Personal Factors • Age & life cycle • Occupation & lifestyle • Personality & self Concept E: Psychological Factors • Motivation • Perception • Learning • Attitude
A: Social Factors • Reference Group • Family • Role & status • Aspirational Group • Dissociative Group • Love • Respect • Personal ambition
B: Cultural Factor • Culture • Sub-culture • Social Culture Social Values • Nationality Group • Religious group • Racial group • Beliefs & Morals • Faith & tradition
C: Economic Factor • Disposable Income • Size of Family • Consumption & saving • Credit Available • Additional income
Consumer: ? ?? ? ?
Factors affecting consumer behavior
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Factors affecting consumer behavior

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TecnologiaEconomia e finanças
Vaibhavi Dalvi
Vaibhavi Dalvi

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Factors affecting consumer behavior

  • 2. A: Social Factors • Reference Group • Family • Role & status B: Cultural Factor • Culture • Sub-culture • Social Culture C: Economic Factor • Disposable Income • Size of Family • Consumption & saving • Credit Available • Additional income D: Personal Factors • Age & life cycle • Occupation & lifestyle • Personality & self Concept E: Psychological Factors • Motivation • Perception • Learning • Attitude
  • 3. A: Social Factors • Reference Group • Family • Role & status • Aspirational Group • Dissociative Group • Love • Respect • Personal ambition
  • 4. B: Cultural Factor • Culture • Sub-culture • Social Culture Social Values • Nationality Group • Religious group • Racial group • Beliefs & Morals • Faith & tradition
  • 5. C: Economic Factor • Disposable Income • Size of Family • Consumption & saving • Credit Available • Additional income