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Product, Services, and Branding Strategy Chapter 8
Learning Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Case Study Krispy Kreme
Definitions ,[object Object],[object Object],[object Object],[object Object],Goal 1: Understand products and their classifications
What is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Understand products and their classifications
What is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Consumer Products Goal 1: Understand products and their classifications
What is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Consumer Products Goal 1: Understand products and their classifications
What is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Consumer Products Goal 1: Understand products and their classifications
What is a Product? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Consumer Products Goal 1: Understand products and their classifications
Product and Service Classifications ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Understand products and their classifications
Product and Service Classifications ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 1: Understand products and their classifications
Product and Service Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 2: Learn decisions companies make regarding products
Product and Service Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 2: Learn decisions companies make regarding products
Product and Service Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 2: Learn decisions companies make regarding products
Product and Service Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 2: Learn decisions companies make regarding products
Product and Service Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 2: Learn decisions companies make regarding products
Branding Strategy ,[object Object],[object Object],[object Object],Goal 3: Understand branding strategy
Branding Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Understand branding strategy
Brand Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 3: Understand branding strategy
Brand Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 3: Understand branding strategy
Brand Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 3: Understand branding strategy
Brand Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions Goal 3: Understand branding strategy
Managing Brands ,[object Object],[object Object],[object Object],Goal 3: Understand branding strategy
Services Marketing ,[object Object],[object Object],[object Object],Goal 3: Understand branding strategy
Characteristics of Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 3: Understand branding strategy
Service Firm Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal 4: Identify 4 characteristics that affect marketing a service
Product Decisions and Social Responsibility ,[object Object],[object Object],[object Object],[object Object],Goal 5: Realize additional product issues
International Product and Services Marketing ,[object Object],[object Object],[object Object],Goal 5: Realize additional product issues

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Kotler08basic 1227033656524572 8

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  • 26.
  • 27.
  • 28.