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SigMax-e
SigMax e Services Sdn. Bhd.
            An Introduction


                   …benefit from Six Sigma

Higher satisfaction,Lower costs
      customer
                          operating
Sigmax-e

  SigMax-e is a Consulting, Training and Outsourcing company,
 that enables you to enhance the performance and productivity of
              your operations to world-class levels .
            SigMax-e provides:
              BPO services in:
                  Finance & Accounts
                  Transaction Processing
              Strategic facilitation in:
                  Organizational Intervention,
                  Change Management, and
                  Productivity enhancement
              Training in:
                  Leadership
                  Performance Management
                  Team Effectiveness
                  Six Sigma
Sigmax-e: Key clients:

 DHL, Malaysia
 Dell Computers,
 Panasonic Air Conditioning,
 Sony Electronics (Singapore),
 Prudential Insurance (S. Korea)
 Commonwealth
 Accenture
 Like.com, Inc (USA)           COMMO NWEALTH
                                SECRETARIAT
 Robinsonslondon (UK)
 Bank Danamon, (Indonesia)
 Measat Broadcasting / Astro,
 Malaysia Airlines,
 AmBank, (Malaysia)
 CIMB (Malaysia)
 INTAN.
Operations Highlights



 • Established 2002
 • Raised VC Funding 2003
 • Today, Sigmax-e operates with:
    – 25 personnel for BPO operations:
    – 3 Consultants for BPR
 • Core Leadership team:
    – Sri
    – Bobby
SigMax-e's Unique Relationship Model


                  …The Range of Relationship models…


Virtual Shared Service                         Center of Excellence
Customised Outsourcing                         End-to-end Outsourcing
                                     …And
Process focus                                  Output focus
Complex processes                 ..anywhere   'Hands-off' approach
Highly skilled manpower          in-between    Typical outsourcing
Reporting relationship with                    processes like Accounts
client (hire / fire / promote)                 Payable, Payroll, Data
                                               Entry, Call Centers
SigMax-e's Various Contract Models


Operations Management
 At Customer’s facility with
Customer’s systems and staff
                                                                              Developing
     Operations and Staff Management
 At Customer facility with Customer’s systems and
                                                                             relationships
                 Sigmax-e’s staff

                       Process Outsourcing
At Sigmax-e’s facility and Sigmax-e’s employees with Customer’s systems

                               Application Service Provision
At Sigmax-e’s facility with Sigmax-e’s employees and Sigmax-e’s systems. Offered for very selective
                                         processes currently


 Operations           & / or       Staff        & / or      Facilities        & / or      Systems

  Governance and Contract models Determined by Customer’s
                         Objective
SigMax-e’s response to BPO concerns


                           Expertise:           Data Security           Cost              Exit
                      Continuous Improvement
                             Transition


                         BPO                   Dedicated            10 to 20%          Cooperative
                          Best Practices:      facilities           savings            exit clauses
                            •GE                 •Access Controls:   continuous         Liability
SigMax-e’s Response




                            •PwC                •Facility           productivity       insurance
                            •HSBC               •Workstation        improvement
                            •Shell              •Data
                          •Six Sigma-          BCP / DR
                           methodologies       Confidentiality
                         IT                    culture                             Building
                          •Accessing            •Zero-tolerance
                           diverse back-                                            Trust
                                                policy
                           end systems



                        Service based on understanding of Customer’s Concerns
Customer commendation: Dell
Customer commendation: Astro

                       … assisting Astro since early 2005
                       In Dec 2005 … spawned another 3 projects
                       … in May 2006, yet another project.
                       …what differentiates SigMax-e is the depth
                       of their involvement. They make it a point
                       to understand the key drivers of the
                       industry & the company, and will peel
                       down processes to detailed levels to get at
                       root causes.
                       … their excellent interpersonal touch …
                       interact constructively across all levels of
                       project members and senior management
                       … they have earned respect and work
                       very hard at not losing it
                       I would not hesitate to recommend
                       SigMax-e for similar professional work,
Customer commendation: Prudential Insurance

                             “…I am happy to say that by co-
                                 working with Sri and following the
                                 guidance and direction that came
                                 out of the workshop, we have
                                 already achieved an increased
                                 focus on these improvement
                                 areas, and have actually seen
                                 gains in productivity and quality
                                 that we would likely not have
                                 seen were it not for the time he
                                 spent with us.
                             “I feel we received a very valuable
                                 return on our investment!”
                             Sd/-
                             Mark Stevenson
                             Chief Operating Officer
                             PCA LIFE Korea.
Customer commendation: Like.com



                                  Software Architect,
                                  Like.com / Riya, Inc.,
Media Coverage
Srikrishna Vadrevu, CEO

  All-round, hands-on, experience in running Shared
  Services:
     US, UK, Australia, France, Hong Kong, India and
     Malaysia
     GE Capital, India … Selling, Leading 700-man
     Processing Centre
     Standard Chartered, Malaysia … Setting up Global
     Shared Service Centre at TPM, Kuala Lumpur, as its
     first CEO                                            Sri (center) explaining the strategy
  Trained Quality (Six Sigma) Master Black Belt            adopted by his team to Jack F.
                                                          Welch, CEO, GE (left) in October
     Process Improvement                                                 2000.
     Process Design
     Facilitation, Change Management
  Led 100+ process design and improvement projects;
  Addressed several seminars on Process Management, Six Sigma and
  Shared Services in Singapore and KL.
  20+ papers published in leading journals in India, Malaysia and USA.
  27+ years of management experience:
     India, USA and Malaysia,
     Banking, IT and Shared Services.
Bobby Varanasi, Vice President

 First Batch of Certified Outsourcing Professionals (COP) in the World
 ~ 15 years of consulting and relationship management experience, in USA,
 Europe, Asia-Pacific & Latin America
 Extensive knowledge and experience in off-shore outsourcing and Shared
 Services at Fortune 500 companies in USA, Europe & Asia-Pacific
 Key Advisor to Governments on Industry Development, FDIs, DDIs etc
 Key Advisor to Companies on Strategy, Buss. Modeling, JVs, M&As,
 Sourcing etc
 Key Clients Include Govts. Of Malaysia, Brazil, Jamaica, Jordan, Kenya,
 Ghana; Companies like Dyson, Maxis, Maybank, JP Morgan, Home Depot,
 Warner Bros, Trustmark, Stanford University, ITAA, Revionics, AgreeYa,
 Bleum, Liberata, Hewitt, VeriSign etc

 Globally Recognized Thought Leader with Papers Published across global & regional media like Forbes, fDi,
 Executive View, Outsourcing, ZD Net, Business Week, NST, Times of India, Computer World, CIO Today etc
 Holds strategic leadership positions for the International Association of Outsourcing Professionals (IAOP), a
 standard setting organization for the global sourcing industry, as under:
      Asia Ambassador – one of three in the world today
      Authorized Global COP Trainer – one of five in the world today
      Member – Global Advocacy & Outreach Board – one of 11 members from the corporate community
      Member – Asia Pacific Advisory Board - one of 9 members from the region
      Chairman – Malaysia Chapter
 Addresses conferences, roundtables on global sourcing and strategic management across Asia, India, Africa,
 Latin America, Caribbean, North America and Europe.
 Hands-On experience in Setting up Shared Services Centers for HSBC Across Asia-Pacific
Our Managers


Ms Lim Soo Min
  Over 17 years of accounting experience
  Manager, Astro Accounts Payable and Expense Claims processing at
  SigMax-e
  Strong team leader, focused on customer deliverables
  Charted Institute Of Management Accountants(CIMA) - pursuing
                                                                               Head,
  -Diploma in Commerce(Cost and Management Accounting)                     Accounting Ops

Yoga Mithran Balakrishnan
  Over 7 years of diverse experiences ranging from acting and TV
  production to Training
  Team Leader & Trainer at HSBC’s Call Center in Malaysia
  Manager, Like.com Image Quality Assurance process at SigMax-e
  Chief cheer leader & primary interface to Gen X !                       Manage Like.com


Netty Hezreen Abd Malek
   Over 6 years experience in accounting and finance related processes
   On secondment from MAVCAP to assist in accounting, financial
   modeling and business development support.
                                                                         Business Development
BPO Case Study: Book Keeping

Context:                                           Process established for scanning all documents
Accountancy firm (B) in London looks to cut        in London and storing them on secure server.
costs in book keeping and data entry costs to      SigMax-e logs in accesses documents, captures
provide more cost-effective services to its        data, saves ‘back-up’ file on server for B to
clients                                            access and process further.
Action:                                            Outsourcing commenced with 4 accounts
 B decides to outsource the functions from         Results: (after 12 Months)
receipt of inputs (vouchers, invoices, bank        Process works effectively and is stable
statements, etc) to preparation of Trial Balance   Trained employee at SigMax-e, successfully
to off shore entity that can provide               trains two other staff
knowledgeable accounting services, world           Scope expanded to cover 30 companies
class delivery and stable infrastructure.          SLA implementation timelines improved
 After considering India and Malaysia as           B expresses satisfaction with progress
candidates, prefer Malaysia due to availability    B agrees to expand scope further to include
of large numbers of UK-trained accountants         analysis of accounts and preparation of Audit
and stable infrastructure                          Files by SigMax-e
 B selects SigMax-e as partner of choice for the   Learning:
outsourcing activity based on demonstrated         Key success factors are:
commitment to world class quality and proven       Partnership model
capability of delivering to SLAs                   Flexibility in crafting solutions
 B sends trainer to train SigMax-e staff for one   Transparency in discussing defects and
week.                                              problems
BPO Case Study: Dot.com

Context:                                              Hire fresh graduate as new process manager to
 Start-up Dot Com form Silicon valley (A) seeks       ‘relate’ well to the ‘interns’.
a low-cost partner to perform quality checks on Results: (after 12 Months)
their inventory data base. Selects one partner   Process works effectively and is stable
each in Pakistan, Vietnam and Malaysia.          Students introduce their friends to form a large
Action:                                          virtual team that can be accessed, as required
 A selects SigMax-e as partner of choice in      Students offer many new processing ideas, that
Malaysia. However, typical man-power costs       are passed on to customer for implementation.
in Malaysia are too high for their budget.       SigMax-e manages even low-volume seasons
 Sigmax-e constructs a detailed study of their   with very low overheads.
requirements and develops a man-power and        Learning:
service delivery model that matches customer     Key success factors are:
requirements. Key features of the model:         Partnership model
   Develop pricing model based on number of      Flexibility in crafting solutions
   images (of each type) processed               Transparency in discussing issues and problems
   Develop training content and process to
   achieve comparable results in 25% of normal
   training time
   Develop application to allow college students to
   schedule work during free time
   Develop service fee model that provides
   attractive compensation for students, yet well
   within customer preferred rates.
Contact:




             Srikrishna Vadrevu
             www.sigmax-e.com
           Email: sri@sigmax-e.com
               +601-2221-2553

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Performance Management - 3 Dimensions

  • 1. SigMax-e SigMax e Services Sdn. Bhd. An Introduction …benefit from Six Sigma Higher satisfaction,Lower costs customer operating
  • 2. Sigmax-e SigMax-e is a Consulting, Training and Outsourcing company, that enables you to enhance the performance and productivity of your operations to world-class levels . SigMax-e provides: BPO services in: Finance & Accounts Transaction Processing Strategic facilitation in: Organizational Intervention, Change Management, and Productivity enhancement Training in: Leadership Performance Management Team Effectiveness Six Sigma
  • 3. Sigmax-e: Key clients: DHL, Malaysia Dell Computers, Panasonic Air Conditioning, Sony Electronics (Singapore), Prudential Insurance (S. Korea) Commonwealth Accenture Like.com, Inc (USA) COMMO NWEALTH SECRETARIAT Robinsonslondon (UK) Bank Danamon, (Indonesia) Measat Broadcasting / Astro, Malaysia Airlines, AmBank, (Malaysia) CIMB (Malaysia) INTAN.
  • 4. Operations Highlights • Established 2002 • Raised VC Funding 2003 • Today, Sigmax-e operates with: – 25 personnel for BPO operations: – 3 Consultants for BPR • Core Leadership team: – Sri – Bobby
  • 5. SigMax-e's Unique Relationship Model …The Range of Relationship models… Virtual Shared Service Center of Excellence Customised Outsourcing End-to-end Outsourcing …And Process focus Output focus Complex processes ..anywhere 'Hands-off' approach Highly skilled manpower in-between Typical outsourcing Reporting relationship with processes like Accounts client (hire / fire / promote) Payable, Payroll, Data Entry, Call Centers
  • 6. SigMax-e's Various Contract Models Operations Management At Customer’s facility with Customer’s systems and staff Developing Operations and Staff Management At Customer facility with Customer’s systems and relationships Sigmax-e’s staff Process Outsourcing At Sigmax-e’s facility and Sigmax-e’s employees with Customer’s systems Application Service Provision At Sigmax-e’s facility with Sigmax-e’s employees and Sigmax-e’s systems. Offered for very selective processes currently Operations & / or Staff & / or Facilities & / or Systems Governance and Contract models Determined by Customer’s Objective
  • 7. SigMax-e’s response to BPO concerns Expertise: Data Security Cost Exit Continuous Improvement Transition BPO Dedicated 10 to 20% Cooperative Best Practices: facilities savings exit clauses •GE •Access Controls: continuous Liability SigMax-e’s Response •PwC •Facility productivity insurance •HSBC •Workstation improvement •Shell •Data •Six Sigma- BCP / DR methodologies Confidentiality IT culture Building •Accessing •Zero-tolerance diverse back- Trust policy end systems Service based on understanding of Customer’s Concerns
  • 9. Customer commendation: Astro … assisting Astro since early 2005 In Dec 2005 … spawned another 3 projects … in May 2006, yet another project. …what differentiates SigMax-e is the depth of their involvement. They make it a point to understand the key drivers of the industry & the company, and will peel down processes to detailed levels to get at root causes. … their excellent interpersonal touch … interact constructively across all levels of project members and senior management … they have earned respect and work very hard at not losing it I would not hesitate to recommend SigMax-e for similar professional work,
  • 10. Customer commendation: Prudential Insurance “…I am happy to say that by co- working with Sri and following the guidance and direction that came out of the workshop, we have already achieved an increased focus on these improvement areas, and have actually seen gains in productivity and quality that we would likely not have seen were it not for the time he spent with us. “I feel we received a very valuable return on our investment!” Sd/- Mark Stevenson Chief Operating Officer PCA LIFE Korea.
  • 11. Customer commendation: Like.com Software Architect, Like.com / Riya, Inc.,
  • 13. Srikrishna Vadrevu, CEO All-round, hands-on, experience in running Shared Services: US, UK, Australia, France, Hong Kong, India and Malaysia GE Capital, India … Selling, Leading 700-man Processing Centre Standard Chartered, Malaysia … Setting up Global Shared Service Centre at TPM, Kuala Lumpur, as its first CEO Sri (center) explaining the strategy Trained Quality (Six Sigma) Master Black Belt adopted by his team to Jack F. Welch, CEO, GE (left) in October Process Improvement 2000. Process Design Facilitation, Change Management Led 100+ process design and improvement projects; Addressed several seminars on Process Management, Six Sigma and Shared Services in Singapore and KL. 20+ papers published in leading journals in India, Malaysia and USA. 27+ years of management experience: India, USA and Malaysia, Banking, IT and Shared Services.
  • 14. Bobby Varanasi, Vice President First Batch of Certified Outsourcing Professionals (COP) in the World ~ 15 years of consulting and relationship management experience, in USA, Europe, Asia-Pacific & Latin America Extensive knowledge and experience in off-shore outsourcing and Shared Services at Fortune 500 companies in USA, Europe & Asia-Pacific Key Advisor to Governments on Industry Development, FDIs, DDIs etc Key Advisor to Companies on Strategy, Buss. Modeling, JVs, M&As, Sourcing etc Key Clients Include Govts. Of Malaysia, Brazil, Jamaica, Jordan, Kenya, Ghana; Companies like Dyson, Maxis, Maybank, JP Morgan, Home Depot, Warner Bros, Trustmark, Stanford University, ITAA, Revionics, AgreeYa, Bleum, Liberata, Hewitt, VeriSign etc Globally Recognized Thought Leader with Papers Published across global & regional media like Forbes, fDi, Executive View, Outsourcing, ZD Net, Business Week, NST, Times of India, Computer World, CIO Today etc Holds strategic leadership positions for the International Association of Outsourcing Professionals (IAOP), a standard setting organization for the global sourcing industry, as under: Asia Ambassador – one of three in the world today Authorized Global COP Trainer – one of five in the world today Member – Global Advocacy & Outreach Board – one of 11 members from the corporate community Member – Asia Pacific Advisory Board - one of 9 members from the region Chairman – Malaysia Chapter Addresses conferences, roundtables on global sourcing and strategic management across Asia, India, Africa, Latin America, Caribbean, North America and Europe. Hands-On experience in Setting up Shared Services Centers for HSBC Across Asia-Pacific
  • 15. Our Managers Ms Lim Soo Min Over 17 years of accounting experience Manager, Astro Accounts Payable and Expense Claims processing at SigMax-e Strong team leader, focused on customer deliverables Charted Institute Of Management Accountants(CIMA) - pursuing Head, -Diploma in Commerce(Cost and Management Accounting) Accounting Ops Yoga Mithran Balakrishnan Over 7 years of diverse experiences ranging from acting and TV production to Training Team Leader & Trainer at HSBC’s Call Center in Malaysia Manager, Like.com Image Quality Assurance process at SigMax-e Chief cheer leader & primary interface to Gen X ! Manage Like.com Netty Hezreen Abd Malek Over 6 years experience in accounting and finance related processes On secondment from MAVCAP to assist in accounting, financial modeling and business development support. Business Development
  • 16. BPO Case Study: Book Keeping Context: Process established for scanning all documents Accountancy firm (B) in London looks to cut in London and storing them on secure server. costs in book keeping and data entry costs to SigMax-e logs in accesses documents, captures provide more cost-effective services to its data, saves ‘back-up’ file on server for B to clients access and process further. Action: Outsourcing commenced with 4 accounts B decides to outsource the functions from Results: (after 12 Months) receipt of inputs (vouchers, invoices, bank Process works effectively and is stable statements, etc) to preparation of Trial Balance Trained employee at SigMax-e, successfully to off shore entity that can provide trains two other staff knowledgeable accounting services, world Scope expanded to cover 30 companies class delivery and stable infrastructure. SLA implementation timelines improved After considering India and Malaysia as B expresses satisfaction with progress candidates, prefer Malaysia due to availability B agrees to expand scope further to include of large numbers of UK-trained accountants analysis of accounts and preparation of Audit and stable infrastructure Files by SigMax-e B selects SigMax-e as partner of choice for the Learning: outsourcing activity based on demonstrated Key success factors are: commitment to world class quality and proven Partnership model capability of delivering to SLAs Flexibility in crafting solutions B sends trainer to train SigMax-e staff for one Transparency in discussing defects and week. problems
  • 17. BPO Case Study: Dot.com Context: Hire fresh graduate as new process manager to Start-up Dot Com form Silicon valley (A) seeks ‘relate’ well to the ‘interns’. a low-cost partner to perform quality checks on Results: (after 12 Months) their inventory data base. Selects one partner Process works effectively and is stable each in Pakistan, Vietnam and Malaysia. Students introduce their friends to form a large Action: virtual team that can be accessed, as required A selects SigMax-e as partner of choice in Students offer many new processing ideas, that Malaysia. However, typical man-power costs are passed on to customer for implementation. in Malaysia are too high for their budget. SigMax-e manages even low-volume seasons Sigmax-e constructs a detailed study of their with very low overheads. requirements and develops a man-power and Learning: service delivery model that matches customer Key success factors are: requirements. Key features of the model: Partnership model Develop pricing model based on number of Flexibility in crafting solutions images (of each type) processed Transparency in discussing issues and problems Develop training content and process to achieve comparable results in 25% of normal training time Develop application to allow college students to schedule work during free time Develop service fee model that provides attractive compensation for students, yet well within customer preferred rates.
  • 18. Contact: Srikrishna Vadrevu www.sigmax-e.com Email: sri@sigmax-e.com +601-2221-2553