Data as a Service (DaaS) seen as a marketplace. This is a concrete allegory of an abstract concept. Now DaaS becomes easy to understand. V10 Data is a DaaS for the Automotive industry

2. Data-as-a-Service is
a marketplace
with a data vendor
and a data buyer

3. The Data Vendor

5. Finds the right place in
the marketplace,
sometimes in more
than one category

7. Sets up booth to sell his
unique fruits
Puts the right fruits in
the right standardised
bowls

8. Decides if each fruit is
free or paid (by call, by
subscription or by
bundle)
Decides the monthly
analytic package

10. Goes out into the
marketplace and
bundles his fruits with
other vendors and
social data

11. The Data Buyer

12. Walks into the very accessible
marketplace

14. Notices the vast number
of booths
Sees the tight security
and the monitoring
cameras

16. Consults the complete
data map
Sees the different data
point providers

18. Visits many different
vendors
Reads the standardized
descriptions of the
fields on the bowls

19. Some data he likes,
some others he doesn’t
find credible and some
others he doesn’t think
his readers will like
Chooses a mix of free
and paid data

21. Stops by the social data
area where users have
home-grown their own
data and contributed to
the marketplace
Decides which social
data is likely to please
his stakeholders and
puts them in his basket

23. Finds everything he
needed because of
the ease and the
vastness of choice
Brings all the data he
has selected to the
checkout

24. Pays V10data who,
in turn,
compensates the
selected data
vendors according to
the selected pay
plan : per-call,
subscription or
bundle

26. Carries the data
home to use for his
content and
stakeholders in V10-
labelled bags (called
APIs)

28. Cooks and transforms
the data with his
unique recipe
Presents the pertinent
data to his
stakeholders, to his
consumers, to his
advertisers in the
format they are
looking for

29. Shows where the data
came from and makes
sure each vendor is
properly recognised

30. 7/24/2013 V10data presentation 30
And everything tastes great !

31. The Automotive Data Marketplace

32. One stop shop Clear data map Standardized fields
and descriptions
Data-source
tagging
Translation tables Inter-vendor
marketing
Social data Backups with
SLA
Data security Monitoring Analytics E-commerce APIs
©2013
www.V10data.com

33. © 2013
Contact
Jean Fahmy
VP Data Services
jean@xprima.com
+1.514.238.2666