Principles of Lean UX for Mobile UX London

1. hello
I’m Spencer
@spencerturner

2. Our History

3. We build digital
products that deliver
business success.

4. Lean UX
Principles

5. Show of hands

6. Cross Functional Teams

7. BALANCED
http://balancedteam.org

8. Small, Dedicated,
Co-located

9. Progress is Outcomes
not Outputs

10. Get out of the
Deliverables Business

11. Rapid
Prototyping

12. Problem
Focused
Teams

13. Removing Waste
• Bureaucracy
• Unclear or constantly changing requirements
• Unnecessary code or functionality
• Starting more than can be completed
• Delay in the software development process
• Slow or ineffective communication
• Partially done work
• Defects and quality issues
• Task switching

14. Defer Decisions
(a.k.a. Real Options)
http://commitment-thebook.com/

15. Small Batch Size

16. Continuous Discovery
LEARN
IDEAS
CODEDATA
BUILD
MEASURE

17. Continuous Discovery
Prototyping
• https://popapp.in/
• https://marvelapp.com/
• http://www.invisionapp.com/
• https://www.flinto.com/
• http://www.appcooker.com/
• https://prottapp.com/
• Axure Share
Recording
• https://watchsend.com/
Testing
• https://lookback.io/
• http://www.userlytics.com/
• https://www.appsee.com/
• http://www.loop11.com/
• http://arise.io/
• http://apptimize.com/
• http://www.userzoom.com/
A/B Testing
• Amazon ab-testing
• https://www.leanplum.com/
• https://www.swrve.com/

18. Get out of the building

19. Customer
Conversations
Often called Customer Development
Learn how to speak to customers in a
way that means they don’t lie to you!
Buy this book
If only I was on commission!

20. Anti-pattern:
Rockstars, Gurus,
and Ninjas

21. Shared Understanding
Successful
Product
Business
Goals
Customer
Needs

22. Externalise your work

23. Making over Analysis

24. Learning over Growth

25. Permission to Fail

26. A few Personal
Opinions

27. Lean is not a silver-bullet.

28. Hack the System

29. There is no ‘one true path’

30. Be more Banksy.

31. Thank You
Any Questions?
@spencerturner