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Workshop #6: UX In The Jungle by DJ (Der-Jeng) Lin & Mike Chou

Workshop #6: UX In The Jungle by DJ (Der-Jeng) Lin & Mike Chou

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UX In The Jungle is a tabletop game that empowers UX practitioners to see the big picture of product development. It can help them with evangelizing the importance of different UX functions and skills within the organisation. Players in the same group must collaborate to understand requirements, figure out user needs, make trade-offs between different features, manage market change risks, and deal with various other development cycle challenges to release their products on time with good usability and (most important of all) make lots money.

UX In The Jungle is a tabletop game that empowers UX practitioners to see the big picture of product development. It can help them with evangelizing the importance of different UX functions and skills within the organisation. Players in the same group must collaborate to understand requirements, figure out user needs, make trade-offs between different features, manage market change risks, and deal with various other development cycle challenges to release their products on time with good usability and (most important of all) make lots money.

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Workshop #6: UX In The Jungle by DJ (Der-Jeng) Lin & Mike Chou

  1. 1. UX in the Jungle A Board Game for UXers Der-Jeng Lin, Mike Chou, Hsin O. Eu, Pacha Chen September 8th, 2016 Copyright © 2016. Trend Micro Incorporated. All rights reserved. 12016/08/23
  2. 2. UX in the Jungle The Team DJ (Der-Jeng) Lin Sr. Project Manager Mike Chou Staff UI Designer Hsin Olive Eu Director Pacha Chen Sr. UX Researcher HIE (Human Interface Engineering) Department Taipei, TaiwanTaipei, Taiwan Copyright © 2016. Trend Micro Incorporated. All rights reserved. 22016/08/23
  3. 3. UX in the Jungle Workshop Objectives • Complete Product Development Life Cycle• Complete Product Development Life Cycle • Everyday Obstacles in Real Situations• Everyday Obstacles in Real Situations • Different UX Job Functions• Different UX Job Functions • Importance of Team Collaboration• Importance of Team Collaboration Experience the… Within 3 Hours! (Instead of Years or Months!) Copyright © 2016. Trend Micro Incorporated. All rights reserved. 32016/08/23
  4. 4. UX in the Jungle Background The mobile games market is growing rapidly with revenues exceeding many analysts' expectations. Two software companies don't want to lose out and decide to spin off small business units to penetrate this rising market. But your CEO is not patient… As members of the UX design teams for these two spin-offs, your goal is to make as much money as possible by delivering the best possible mobile game apps for your target audience. Copyright © 2016. Trend Micro Incorporated. All rights reserved. 42016/08/23
  5. 5. UX in the Jungle Workshop Rundown 09:30 – 09:40 Introduction 09:50 – 10:45 Understanding the Jungle 09:40 – 09:50 Assemble Your Cast 10:45 – 11:15 Break 11:15 – 12:10 Experience the Jungle! 12:10 – 12:30 Sharing & Awarding Copyright © 2016. Trend Micro Incorporated. All rights reserved. 52016/08/23
  6. 6. Assemble Your Cast Copyright © 2016. Trend Micro Incorporated. All rights reserved. 62016/08/23
  7. 7. Identify Your Role & Seat Copyright © 2016. Trend Micro Incorporated. All rights reserved. 72016/08/23 UX Designer UX Researcher UX Researcher UX Designer Each player chooses a Role Piece and takes their seat as shown below Design Manager Design Manager
  8. 8. Place Role Pieces Place your Role PieceRole PieceRole PieceRole Piece on the starting tile as shown below Copyright © 2016. Trend Micro Incorporated. All rights reserved. 82016/08/23 UX Researcher UX Designer UX Designer UX Researcher Design Manager Design Manager
  9. 9. Play Sequence 1111 2222 3333 4444 5555 6666 2 teams take turns in the following sequence Copyright © 2016. Trend Micro Incorporated. All rights reserved. 92016/08/23 UX Designer UX Researcher UX Researcher UX Designer Design Manager Design Manager
  10. 10. Team Objective The end of September + or The first team launches its 4th GameGameGameGame x 4 x 4 Before…Earn the Most Revenue Copyright © 2016. Trend Micro Incorporated. All rights reserved. 102016/08/23
  11. 11. Introduce Your Teammates • Their Names • Where they are from • The Role they are going to play today This is Mike Chou He is a UI Designer from Trend Micro Inc., Taiwan He will be the UX Designer for the Bear Team Design Manager: Introduce your teammates to the other team Introduce yourself and learn the following info from the other two members in your team Copyright © 2016. Trend Micro Incorporated. All rights reserved. 112016/08/23
  12. 12. Round I Understanding the Jungle Copyright © 2016. Trend Micro Incorporated. All rights reserved. 122016/08/23
  13. 13. UX in the Jungle Round I Missions Copyright © 2016. Trend Micro Incorporated. All rights reserved. 132016/08/23 Understand The Development Process Different Stakeholders and Their Influence How Things Change in the Jungle the Order of Play Identify the Top 3 Keys to Making a Profitable Product (list them on your flipchart) Launch 2 Games
  14. 14. Launched Product Development & Test Clarified Scenarios Interaction Design Product Endorsement Visual Design The Development Process Copyright © 2016. Trend Micro Incorporated. All rights reserved. 142016/08/23 Game Ideas Bad Development TokensBad Development TokensBad Development TokensBad Development Tokens will reduce the value of your product
  15. 15. How to Develop a Game DesignDesignDesignDesign cards can only be placed in the predefined sequence Development TokensDevelopment TokensDevelopment TokensDevelopment Tokens can only be placed after all 3 DesignDesignDesignDesign cards are placed x 1~4+ Product Endorsement can only be placed after the Licensing & Registration and 1 or more new Game cards are implemented Copyright © 2016. Trend Micro Incorporated. All rights reserved. 152016/08/23
  16. 16. Product Launch Copyright © 2016. Trend Micro Incorporated. All rights reserved. 16 Plan Advertise Sell Update Market Choose implemented Game cards to launch Flip additional User cards face up Calculate revenue from launched Game(s) Discard 3 User cards with the most matching symbols # of new Games launched 1 2 3 4 # of User cards to flip 1 4 9 16
  17. 17. Examples of Revenue Calculation 2016/08/23 Copyright © 2016. Trend Micro Incorporated. All rights reserved. 17 = $20 1: ($6 - $1 x 2 ) x ( 5x 5 ($4 - $1 x 1 ) + 3 ) = $4 x 5 = $3 x 8 = $24
  18. 18. Setup Round I 2016/08/23 Copyright © 2016. Trend Micro Incorporated. All rights reserved. 18
  19. 19. Identify Stakeholders Copyright © 2016. Trend Micro Incorporated. All rights reserved. 192016/08/23 1 :1 :1 :1 : 6666 StakeholderStakeholderStakeholderStakeholder cards for the Bear TeamBear TeamBear TeamBear Team 3333 : Obstacle: Obstacle: Obstacle: Obstacle cards 2 :2 :2 :2 : 6666 StakeholderStakeholderStakeholderStakeholder cards for the Deer TeamDeer TeamDeer TeamDeer Team
  20. 20. Stakeholder and Their Influence Unhappy StakeholdersUnhappy StakeholdersUnhappy StakeholdersUnhappy Stakeholders will prevent your team from taking some actions or even give rise to ObstaclesObstaclesObstaclesObstacles! Copyright © 2016. Trend Micro Incorporated. All rights reserved. 202016/08/23 Happy Stakeholders Unhappy Stakeholders
  21. 21. Explore User Needs 1111 : User: User: User: User cards 2 :2 :2 :2 : 16161616 UserUserUserUser cards in the MarketMarketMarketMarket Place 16161616 UserUserUserUser cards in the MarketMarketMarketMarket with 8888 facing up and 8888 facing down Copyright © 2016. Trend Micro Incorporated. All rights reserved. 212016/08/23
  22. 22. Set Up the Development Board 1 : Game1 : Game1 : Game1 : Game cards Place the LicensingLicensingLicensingLicensing &&&& RegistrationRegistrationRegistrationRegistration card and 4444 random GameGameGameGame cards on the Development BoardDevelopment BoardDevelopment BoardDevelopment Board Copyright © 2016. Trend Micro Incorporated. All rights reserved. 222016/08/23 2 : Design2 : Design2 : Design2 : Design cards Below the Licensing & Registration card, place the following DesignDesignDesignDesign cards : a.a.a.a. 1111 Clarified ScenariosClarified ScenariosClarified ScenariosClarified Scenarios b. 1 Interaction DesignInteraction DesignInteraction DesignInteraction Design c. 1 Visual DesignVisual DesignVisual DesignVisual Design 3 : Development Tokens3 : Development Tokens3 : Development Tokens3 : Development Tokens Draw 2222 Development TokensDevelopment TokensDevelopment TokensDevelopment Tokens and place them below the Licensing & RegistrationLicensing & RegistrationLicensing & RegistrationLicensing & Registration card
  23. 23. Changes in the Jungle Copyright © 2016. Trend Micro Incorporated. All rights reserved. 232016/08/23 x 4 Design Manager 1111 : Change: Change: Change: Change cards
  24. 24. Replace the UserUserUserUser card with a new one facing down Flip the UserUserUserUser card face up Flip the StakeholderStakeholderStakeholderStakeholder card face down Draw an ObstacleObstacleObstacleObstacle card How Things Change Copyright © 2016. Trend Micro Incorporated. All rights reserved. 242016/08/23 An Office locationAn Office locationAn Office locationAn Office location A CountryA CountryA CountryA Country
  25. 25. Deal Design Cards 252016/08/23 Copyright © 2016. Trend Micro Incorporated. All rights reserved. Design Manager UX Designer UX Researcher UX Researcher UX Designer Design Manager x 2 x 3
  26. 26. Mind Your Time TheTheTheThe END!END!END!END! 10:40 Copyright © 2016. Trend Micro Incorporated. All rights reserved. 262016/08/23
  27. 27. The Adventure Begins! 2016/08/23 Copyright © 2016. Trend Micro Incorporated. All rights reserved. 27 Missions: Understand • The Development Process • Different Stakeholders and Their Influence • How Things Change in the Jungle • The Order of Play Identify the Top 3 Keys to Making a Profitable Product (on flipchart) Launch 2 Games
  28. 28. Break Please return to your seats before 11:15 Copyright © 2016. Trend Micro Incorporated. All rights reserved. 282016/08/23
  29. 29. Round II Experience the Jungle! Copyright © 2016. Trend Micro Incorporated. All rights reserved. 292016/08/23
  30. 30. UX in the Jungle Round II Missions Copyright © 2016. Trend Micro Incorporated. All rights reserved. 302016/08/23 Experience the … Complete Product Development Life Cycle Everyday Obstacles in Real Situation Differences among UX Job Functions Importance of Team Collaboration Earn the Most Revenue and Win the Game Share What Your Team Have Learned (on your flipchart)
  31. 31. UX Skills Boost Development Once per turn, you may flip up to 1111 UnhappyUnhappyUnhappyUnhappy StakeholderStakeholderStakeholderStakeholder card anywhere on the board Once per turn, draw 1111 additional DesignDesignDesignDesign card if you draw one of the following 2 cards: • Interaction DesignInteraction DesignInteraction DesignInteraction Design • Visual DesignVisual DesignVisual DesignVisual Design Examine 1111 additional User card each time you conduct User ResearchUser ResearchUser ResearchUser Research Copyright © 2016. Trend Micro Incorporated. All rights reserved. 312016/08/23
  32. 32. UXers Do More Than Just Design Copyright © 2016. Trend Micro Incorporated. All rights reserved. 322016/08/23 Launched Product Development & Test Clarified Scenarios Interaction Design Product Endorsement Visual Design Game Ideas x 1x 1
  33. 33. Change May Lead to Obstacles x 5 Copyright © 2016. Trend Micro Incorporated. All rights reserved. 332016/08/23
  34. 34. Setup Round II 2016/08/23 Copyright © 2016. Trend Micro Incorporated. All rights reserved. 34
  35. 35. Place Role Pieces Place your Role PieceRole PieceRole PieceRole Piece on the starting tile as shown below Copyright © 2016. Trend Micro Incorporated. All rights reserved. 352016/08/23 UX Researcher UX Designer Design Manager Design Manager UX Designer UX Researcher
  36. 36. Identify Stakeholders Copyright © 2016. Trend Micro Incorporated. All rights reserved. 362016/08/23 1 :1 :1 :1 : 6666 StakeholderStakeholderStakeholderStakeholder cards for the Bear TeamBear TeamBear TeamBear Team 3333 : Obstacle: Obstacle: Obstacle: Obstacle cards 2 :2 :2 :2 : 6666 StakeholderStakeholderStakeholderStakeholder cards for the Deer TeamDeer TeamDeer TeamDeer Team
  37. 37. Explore User Needs 1111 : User: User: User: User cards 2 :2 :2 :2 : 16161616 UserUserUserUser cards in the MarketMarketMarketMarket Place 16161616 UserUserUserUser cards in the MarketMarketMarketMarket with 8888 facing up and 8888 facing down Copyright © 2016. Trend Micro Incorporated. All rights reserved. 372016/08/23
  38. 38. Set Up the Development Board 1 : Game1 : Game1 : Game1 : Game cards Place the LicensingLicensingLicensingLicensing &&&& RegistrationRegistrationRegistrationRegistration card and 2222 random GameGameGameGame cards on the Development BoardDevelopment BoardDevelopment BoardDevelopment Board Copyright © 2016. Trend Micro Incorporated. All rights reserved. 382016/08/23 2 : Design2 : Design2 : Design2 : Design cards Below the Licensing & Registration card, place the following DesignDesignDesignDesign cards : a.a.a.a. 1111 Clarified ScenariosClarified ScenariosClarified ScenariosClarified Scenarios b. 1 Interaction DesignInteraction DesignInteraction DesignInteraction Design c. 1 Visual DesignVisual DesignVisual DesignVisual Design 3 : Development Tokens3 : Development Tokens3 : Development Tokens3 : Development Tokens Draw 2222 Development TokensDevelopment TokensDevelopment TokensDevelopment Tokens and place them below the Licensing & RegistrationLicensing & RegistrationLicensing & RegistrationLicensing & Registration card
  39. 39. Plan the 3rd Game Examine 3333 UserUserUserUser cards in tiles that are adjacent to your team’s office and choose 1 GameGameGameGame card to put on your Development BoardDevelopment BoardDevelopment BoardDevelopment Board Copyright © 2016. Trend Micro Incorporated. All rights reserved. 392016/08/23
  40. 40. Changes in the Jungle Copyright © 2016. Trend Micro Incorporated. All rights reserved. 402016/08/23 x 4 Design Manager 1111 : Change: Change: Change: Change cards
  41. 41. Deal Design Cards 412016/08/23 Copyright © 2016. Trend Micro Incorporated. All rights reserved. Design Manager UX Designer UX Researcher UX Researcher UX Designer Design Manager x 2 x 3
  42. 42. Mind Your Time TheTheTheThe END!END!END!END! 12:10 Copyright © 2016. Trend Micro Incorporated. All rights reserved. 422016/08/23
  43. 43. The Adventure Begins! 2016/08/23 Copyright © 2016. Trend Micro Incorporated. All rights reserved. 43 Missions: Experience • Complete Product Development Life Cycle • Everyday Obstacles • Difference UX Job Functions • Importance of Team Collaboration Earn the Most Revenue and Win the Game Share What Your Team Have Learned
  44. 44. Sharing Time! Copyright © 2016. Trend Micro Incorporated. All rights reserved. 442016/08/23
  45. 45. Awarding Time! Copyright © 2016. Trend Micro Incorporated. All rights reserved. 452016/08/23
  46. 46. Thank you for your participation! Credits Game Design: DJ (Der-Jeng) Lin Project Management: Mike Chou Artwork: Peggy Liu Board Layout: Melody Chou Accessories: Cathy Yeh Visual Design Review: Pin Hsu Editing: Richard Hsiao, Aron Danburg Production: Hsin Olive Eu Playtest Coordination: Pacha Chen Primary Playtesting: Fiona Wen, Joyce Lin, Hanwen Chang, Wish Lin, Mei Hung, Xindy Wang, Jasmine Liou Special thanks to team members from Trend Micro HIE, BA, and R&D for supporting the playtest! Hsin Olive Eu, HsinOlive_Eu@trend.com.tw Pacha Chen, Pacha_Chen@trend.com.tw DJ (Der-Jeng) Lin, DerJeng_Lin@trend.com.tw Mike Chou, Mike_Chou@trend.com.tw Copyright © 2016. Trend Micro Incorporated. All rights reserved. 462016/08/23

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