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#LanzavecchiaWai
Our clients and commissioners have included Herman Miller, Cappellini, AgustaWestland,
Mirage, Antolini, Nodus, Bosa and Alcantara.
Design Explorations
for Experiential
Paediatric Waiting
Room Systems
Presented to H.Miller
design leadership end
2014. Project to be
published in 2016.
TACO service table
for the nomadic
living space
In production, launched
at Salone de Mobile
2015
VIP Interior for AW169
helicopter
Available for client
specification 2015
Who we’ve worked with
Brand + Material
Conceptual
Explorations
Commissions
Curated by Giulio Cappellini &
Domitilla Dardi
Produced & exhibited at
the MAXXI museum in
Rome 2012 & 2015
Exquisite Ceramic
Wall-pieces
In production, launched
at Salone de Mobile
2015
Artisanal Hand-
Knotted Carpets
/ Edition of 5 per
model
In production, launched
at Salone de Mobile
2013 & 2015
“AGORÀ” marble
expo stand
+ installation
Produced & launched
at Rho Fiera, Salone de
Mobile 2015
"TRANSITION"
porcelain stoneware
tile system
In production, launched
at Cersaie 2015
#LanzavecchiaWai
Aviation,
Healthcare,
Childcare,
Furniture Collections,
Industrial Design,
Limited Editions,
Artisanal Objects,
Lifestyle Fast-moving Goods,
Interior Finishing Products,
Tradeshow Stands,
Wearables
...
Domains we have entered
#LanzavecchiaWai
PHYSICAL DIGITAL+
#LanzavecchiaWai
PHYGITAL
#LanzavecchiaWai
PHYGITAL
To blend digital experiences with physical ones
To embed digital experiences into physical objects
to inject intelligence and humanity into them
Give physicality a new meaningful experiential layer
What can objects around us do for & with us?
What data can these objects collect?
#LanzavecchiaWai
1. Introduce yourselves
2. Why are you interested in physical design/
Phygital design?
3. Which is your favourite chair and why?
Domains we have entered
#LanzavecchiaWai
office chair
high stool
chaise longue
dining chair
lounge chair
rocking chair
massage chair
wheelchair
auditorium chair
sofa
recliner chair
bench
pouf
sun lounger
power
wheelchair
stool
exercise ball
kneeling chair
#LanzavecchiaWai
50%
of employed people in developed economies
of the world works at a desk.
And what does that mean?
They all need a CHAIR
#LanzavecchiaWai
SEATING WORKING+
#LanzavecchiaWai
Desk
Waiting room
Open office
Home
Cubicles
Public
transport
Meeting
room
Hotel lobby
Co-working
Cafe
Seating + Working Contexts
#LanzavecchiaWai
Physical office needs to support the digital
workspace that is where the real work happens.
The idea of office is changing very fast;
today 62% of people work from home or at offsite locations.
But there’s still this sense that when you really need to get things done,
you go to an office.
#LanzavecchiaWai
HEALTH &
WELLBEING
PRIVACY PRODUCTIVITY NETWORKING
WORKING
REMOTELY
Pain-points, issues and opportunities
Efficiency
Bring more focus
Task manager
Noise
Visual noise
Interruptions
...
Connecting people
to the environment
Connecting people
to each other
Enhance
communication
Facilitate learning
...
Need for social
interaction
Enhance virtual
communication
Flexibilty
Work together
“in the same room”
Support video
conferencing
Battery life span
...
Immobility
Back pain
Stress
Germs
Safety
Healthy vs.
Unhealthy habits
...
Introvert
vs.
Extrovert
Relaxation
Power nap
Private calls
...
#LanzavecchiaWai
PERSONIFICATION
The attribution of human nature or character to animals, inanimate objects,
or abstract notions.
Personifying the seating object can help us expand and define its
new attributes and behaviours.
#LanzavecchiaWai
DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/
DOCTOR
Personification: a seat with a character
#LanzavecchiaWai
DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/
DOCTOR
Personification: a seat with a character
Motivate
Foster
Care for
Concern
Push
Remember
Listen
Pamper
Teach
...
#LanzavecchiaWai
DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/
DOCTOR
Personification: a seat with a character
Relax with
Hang out
Trust
Rely on
Confide in
Experience together
Horsing around
Share opinions
...
#LanzavecchiaWai
DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/
DOCTOR
Personification: a seat with a character
Analyze
Examine
Provide insights
Suggests
Prescribe
Correct
Heal
Inform
...
#LanzavecchiaWai
DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/
DOCTOR
Personification: a seat with a character
Disturb
Wake people up
Revolutionary
Reactionary
Anti
Enchanter
Witch
....
#LanzavecchiaWai
DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/
DOCTOR
Personification: a seat with a character
Assist
Remind
Minion Job
Silent serving
Massage
...
#LanzavecchiaWai
Workshop Deliverables
1. Mission statement that describes
your idea for a seating solution
(a product, an add-on or a service.)
2. Short play to act out your idea “A day of life of
the chair”
one of the group members should act as The Chair…
#LanzavecchiaWai
Phase 1
1. Split into groups of 3 persons
- Hand out/select theme
(pain point or opportunity)
2. Analyze the theme and solve it through the
different chair personifications acting as The Chair.
3. Bodystorm (test ideas on existing chairs) or draw
them out on the given templates
4. Selection of one project concept
(30/45 min.)
(10/15 min.)
#LanzavecchiaWai
1. Mission Statement
FOR (target audience) WHO (need/opportunity)
OUR PRODUCT/SERVICE IS (define what it is) THAT (benefits)
UNLIKE (alternatives) OUR PRODUCT/SERVICE (differentiator)
2. Storyboard “A day in the life of project name”
3. Mock-up/Props production:
bi-dimensional or tri-dimensional rough model of the chair or produce the
add-ons to size and clarify the project in the play.
Phase 2 (60 min.)
#LanzavecchiaWai
1. Share the Mission Statement
2. Short play to act out your idea “A day of life of
the chair”
Phase 4: Sharing Session (30 min.)
#LanzavecchiaWai
THANK YOU!
#LanzavecchiaWai
A little help: possible implementations
Sensors
Privacy panels/ears
Tables
Wheels
Motors
Lights
Massage gears
Screens
Projector
Physical interfaces
Scent diffusers
...
#LanzavecchiaWai

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Workshop #5: Phygital - The Future of Seating by L+W

  • 1. I t a l y & S i n g a p o r e
  • 3.
  • 4. Our clients and commissioners have included Herman Miller, Cappellini, AgustaWestland, Mirage, Antolini, Nodus, Bosa and Alcantara. Design Explorations for Experiential Paediatric Waiting Room Systems Presented to H.Miller design leadership end 2014. Project to be published in 2016. TACO service table for the nomadic living space In production, launched at Salone de Mobile 2015 VIP Interior for AW169 helicopter Available for client specification 2015 Who we’ve worked with Brand + Material Conceptual Explorations Commissions Curated by Giulio Cappellini & Domitilla Dardi Produced & exhibited at the MAXXI museum in Rome 2012 & 2015 Exquisite Ceramic Wall-pieces In production, launched at Salone de Mobile 2015 Artisanal Hand- Knotted Carpets / Edition of 5 per model In production, launched at Salone de Mobile 2013 & 2015 “AGORÀ” marble expo stand + installation Produced & launched at Rho Fiera, Salone de Mobile 2015 "TRANSITION" porcelain stoneware tile system In production, launched at Cersaie 2015 #LanzavecchiaWai
  • 5. Aviation, Healthcare, Childcare, Furniture Collections, Industrial Design, Limited Editions, Artisanal Objects, Lifestyle Fast-moving Goods, Interior Finishing Products, Tradeshow Stands, Wearables ... Domains we have entered #LanzavecchiaWai
  • 8. PHYGITAL To blend digital experiences with physical ones To embed digital experiences into physical objects to inject intelligence and humanity into them Give physicality a new meaningful experiential layer What can objects around us do for & with us? What data can these objects collect? #LanzavecchiaWai
  • 9. 1. Introduce yourselves 2. Why are you interested in physical design/ Phygital design? 3. Which is your favourite chair and why? Domains we have entered #LanzavecchiaWai
  • 10. office chair high stool chaise longue dining chair lounge chair rocking chair massage chair wheelchair auditorium chair sofa recliner chair bench pouf sun lounger power wheelchair stool exercise ball kneeling chair #LanzavecchiaWai
  • 11. 50% of employed people in developed economies of the world works at a desk. And what does that mean? They all need a CHAIR #LanzavecchiaWai
  • 13. Desk Waiting room Open office Home Cubicles Public transport Meeting room Hotel lobby Co-working Cafe Seating + Working Contexts #LanzavecchiaWai
  • 14. Physical office needs to support the digital workspace that is where the real work happens. The idea of office is changing very fast; today 62% of people work from home or at offsite locations. But there’s still this sense that when you really need to get things done, you go to an office. #LanzavecchiaWai
  • 15. HEALTH & WELLBEING PRIVACY PRODUCTIVITY NETWORKING WORKING REMOTELY Pain-points, issues and opportunities Efficiency Bring more focus Task manager Noise Visual noise Interruptions ... Connecting people to the environment Connecting people to each other Enhance communication Facilitate learning ... Need for social interaction Enhance virtual communication Flexibilty Work together “in the same room” Support video conferencing Battery life span ... Immobility Back pain Stress Germs Safety Healthy vs. Unhealthy habits ... Introvert vs. Extrovert Relaxation Power nap Private calls ... #LanzavecchiaWai
  • 16. PERSONIFICATION The attribution of human nature or character to animals, inanimate objects, or abstract notions. Personifying the seating object can help us expand and define its new attributes and behaviours. #LanzavecchiaWai
  • 17. DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR Personification: a seat with a character #LanzavecchiaWai
  • 18. DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR Personification: a seat with a character Motivate Foster Care for Concern Push Remember Listen Pamper Teach ... #LanzavecchiaWai
  • 19. DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR Personification: a seat with a character Relax with Hang out Trust Rely on Confide in Experience together Horsing around Share opinions ... #LanzavecchiaWai
  • 20. DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR Personification: a seat with a character Analyze Examine Provide insights Suggests Prescribe Correct Heal Inform ... #LanzavecchiaWai
  • 21. DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR Personification: a seat with a character Disturb Wake people up Revolutionary Reactionary Anti Enchanter Witch .... #LanzavecchiaWai
  • 22. DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR Personification: a seat with a character Assist Remind Minion Job Silent serving Massage ... #LanzavecchiaWai
  • 23. Workshop Deliverables 1. Mission statement that describes your idea for a seating solution (a product, an add-on or a service.) 2. Short play to act out your idea “A day of life of the chair” one of the group members should act as The Chair… #LanzavecchiaWai
  • 24. Phase 1 1. Split into groups of 3 persons - Hand out/select theme (pain point or opportunity) 2. Analyze the theme and solve it through the different chair personifications acting as The Chair. 3. Bodystorm (test ideas on existing chairs) or draw them out on the given templates 4. Selection of one project concept (30/45 min.) (10/15 min.) #LanzavecchiaWai
  • 25. 1. Mission Statement FOR (target audience) WHO (need/opportunity) OUR PRODUCT/SERVICE IS (define what it is) THAT (benefits) UNLIKE (alternatives) OUR PRODUCT/SERVICE (differentiator) 2. Storyboard “A day in the life of project name” 3. Mock-up/Props production: bi-dimensional or tri-dimensional rough model of the chair or produce the add-ons to size and clarify the project in the play. Phase 2 (60 min.) #LanzavecchiaWai
  • 26. 1. Share the Mission Statement 2. Short play to act out your idea “A day of life of the chair” Phase 4: Sharing Session (30 min.) #LanzavecchiaWai
  • 28. A little help: possible implementations Sensors Privacy panels/ears Tables Wheels Motors Lights Massage gears Screens Projector Physical interfaces Scent diffusers ... #LanzavecchiaWai