UXSG2014 #3 Keynote - Designing Your UX Career (Ben Sykes)

1. DESIGNING YOUR UX CAREER Ben Sykes User Experience & Behavior Design @bensykes

2. Agenda Introduction Expectations You My Story ! Goals Where Are You Going? ! Plan Of Action In A Vacuum Fundamentals & Principles Portfolio Brand Yourself ! Getting The Job Finding A Job The Interview

3. Introduction Create Your Own Narrative

4. Expectations • 2hrs Distilled 40 minutes • Audience Participation • I may call on you! When you walk out of here today! ! you want • Know what / have a • How to look the part makeover plan of action look for it • How and where to How to interview for the job • you want • What to do on day one

5. YOU • I’M SO GLAD YOU ‘RE HERE!! • We NEED you to design the future and solve it’s problems • I want you to be successful • I want you to care about how your users feel. • I want you to be empathetic to the needs of your users. • Need to learn the design and human behavior principles. • I want you to design solutions to real world problems. We Need You!

6. My Story • Tell Stories • Move others emotionally • Hollywood • Mid 90’s Web Development • BabyBoomers in Pain • Story form applied to design ! What I learned? !!

7. Where Are You going? Visualize & Define Goals

8. Target • Bow & Arrow? • If you don’t know where you’re going or where the target is… • Where Are You Going? • Visualize your future.

9. Target • Bow & Arrow? • If you don’t know where you’re going or where the target is… • Where Are You Going? • Visualize your future.

10. What Do You Want? Exercise ! • Imagine your dream job • Write it down • Describe what an average day looks like • No boundaries • Share My Dream Job! 1. 2. 3. 4. 5. 6. 7.

11. What Do You NOT Want? Exercise ! • Imagine your nightmare job • Write it down • Describe what an average day looks like • How does it make you feel? • Share ! My Nightmare Job! 1. 2. 3. 4. 5. 6. 7.

12. Plan Of Action Steps To Success

13. In A Vacuum - Most Important! • You just walked off a construction site…. • If you want to be a writer you have to do what? If you want to be a designer, you have to do what? • Pen & paper - Sketch Daily • Smartphone favorite apps. Redesign.

14. Fundamentals & Principles • Keep a sketchbook & design daily • Sign up for betas & collect design patterns. • Learn the fundamentals of design and behavior! • Memorize and master the design & persuasion principles!! • Learn from the best. Set up lunch meetings. Ask for help.

15. Fundamentals & Principles • Keep a sketchbook & design daily • Sign up for betas & collect design patterns. • Learn the fundamentals of design and behavior! • Memorize and master the design & persuasion principles!! • Learn from the best. Set up lunch meetings. Ask for help. https://www.flickr.com/photos/morville/sets/ https://www.flickr.com/photos/designingwebinterfaces/sets/

19. The Portfolio • I need a portfolio but I don’t have experience, and I need experience to add items to my portfolio? • Do’s & Don’ts • Online Portfolios • Design Shortcuts • Product Mockups • Premium Themes http://toddham.com/blog/iwatch-concept/

20. The Portfolio • I need a portfolio but I don’t have experience, and I need experience to add items to my portfolio? • Do’s & Don’ts • Online Portfolios • Design Shortcuts • Product Mockups • Premium Themes

21. The Portfolio • I need a portfolio but I don’t have experience, and I need experience to add items to my portfolio? • Do’s & Don’ts • Online Portfolios • Design Shortcuts • Product Mockups • Premium Themes ‣ DO : Show UCD techniques, thought & sketches in portfolio pieces ‣ DO : Create an accurate visual narrative of projects / process ‣ DO : Show variety (tools, technique, activities, assets, projects) ! ‣ DON’T : Only show ‘finished product’ ‣ DON’T : Show everything you have ever done ever

26. Brand Yourself Reality Projected Reality • Why It matters: Perception is reality • Plan Of Action • Part 1: Unified Message • Write a bio • Revise profile images • Part 2 : Multiple Entry Points • Sign-up for betas • Use at least one online portfolio site • Online resume & profile sites • Sign up for social networks • Part 3 : Writing & Community • Start blogging • Start tweeting • Get involved

27. Brand Yourself • Why It matters: Perception is reality • Plan Of Action • Part 1: Unified Message • Write a bio • Revise profile images • Part 2 : Multiple Entry Points • Sign-up for betas • Use at least one online portfolio site • Online resume & profile sites • Sign up for social networks • Part 3 : Writing & Community • Start blogging • Start tweeting • Get involved

30. Getting The Job Examples of typical activities across key project phases

31. Finding The Job • Who likes looking for a job? • Why it can be fun • What do you mean they’re not hiring? • Plan Of Action • Twitter feeds • Portfolio sites • Search directly • Find the hiring manager • Reach out to VC’s • Ask your friends • Enter design competitions

32. Finding The Job • Who likes looking for a job? • Why it can be fun • What do you mean they’re not hiring? • Plan Of Action • Twitter feeds • Portfolio sites • Search directly • Find the hiring manager • Reach out to VC’s • Ask your friends • Enter design competitions The Architect of Your Destiny

34. Find My Dream Job : Optional Exercise ! • Pick a dream job • Create a real time plan of attack. Does My Dream Job Exist? 1. What is it? 2. Find it 3. Create a plan to acquire it.

42. The Interview • Who gets nervous? • It’s a conversation • The interview process is broken • How I interview • The Risks • Ask the right questions

43. The Interview • Who gets nervous? • It’s a conversation • The interview process is broken • How I interview • Ask the right questions Can we stand you for 8+ hours a day? Can you do the job well? Innovative Problem Solver Will this be my dream job? Will I be micromanaged? Will I have the opportunity to grow? Culture Fit? Can he/she lead? Is this nightmare alley?

44. The Interview • Who gets nervous? • It’s a conversation • The interview process is broken • How I interview • Ask the right questions

45. The Interview • Who gets nervous? • It’s a conversation • The interview process is broken • How I interview • Ask the right questions

46. The Interview • Who gets nervous? • It’s a conversation • The interview process is broken • How I interview • Ask the right questions My Nightmare Job! 1. 2. 3. 4. 5. 6. 7.

47. Questions? Questions, Comments.

UXSG2014 #3 Keynote - Designing Your UX Career (Ben Sykes)

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UXSG2014 #3 Keynote - Designing Your UX Career (Ben Sykes)