Mais conteúdo relacionado Semelhante a Team Personas for Enterprise UX (20) Team Personas for Enterprise UX1. #teampersona @juliazeebee @omkar_c © 2017 Julia Byron, Omkar Chandgadkar
Team Personas
A new look at personas for the enterprise context
1
Julia Byron
Omkar Chandgadkar
3. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 3
Architect
IT Manager
Product
manager
Backend
developers
Testers
Mobile app
developers
Our users: Teams that build mobile apps
4. #teampersona @juliazeebee @omkar_c © 2017 Julia Byron, Omkar Chandgadkar 4
Anna, the mobile
app developer
Brad, the web
developer
Archer, the
architect
xx
Are you Anna or
Brad? Flow for Anna Flow for Brad
x
x
xx
6. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 6
Individuals’ needs & goals influenced by their team
Project
manager
Architect
ClientDesigners
Testers
iOS
developers
Client’s
developers
Architect
IT Manager
Business
manager
Backend
developers
Testers
Mobile app
developers
App owners
Business
analyst
CTO
CEO
Backend
developer
Testers
Frontend
developers
7. #teampersona @juliazeebee @omkar_c © 2017 Julia Byron, Omkar Chandgadkar
“This is exactly how
dev teams work”
“Our users are not
like this”
7
- Our product team - Our product team
14. #teampersona @juliazeebee @omkar_c © 2016 Julia Byron, Omkar Chandgadkar
It’s not about creating beautiful maps but the
process of mapping.
14
- Todd Wilkens
Follow us!
15. #teampersona @juliazeebee @omkar_c © 2017 Julia Byron, Omkar Chandgadkar
“Well Team Persona
X cares about...”
15
“These charts are
overwhelming”
- Our product team - Our product team
18. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 18
Many voices, different interpretations
Users need to
trust their data’s
secure with us
Users need secure
data
Users want security
scanning
Users want security
features
19. #teampersona @juliazeebee @omkar_c © 2017 Julia Byron, Omkar Chandgadkar 19
“I used to be a
developer. Don’t waste
time with research.”
- Some very vocal
members of our team
20. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 20
Got it!
Okay!
Great!
Sounds good!
Design Principle: “In this release, our users must be able to do ____ by ____”
Many voices, different opinions
21. #teampersona @juliazeebee @omkar_c © 2017 Julia Byron, Omkar Chandgadkar
- Some very vocal
members of our team
21
“I used to be a
developer. Don’t waste
time with research.”
- Some very vocal
members of our team
“If we do that, we
won’t meet the
design principle”
23. #teampersona @juliazeebee @omkar_c © 2017 Julia Byron, Omkar Chandgadkar 23
“This is exactly how
dev teams work”
“If we do that, we won’t
meet the design principle”
“Well Team Persona
X cares about...”
“Our users are
not like this”
“These charts are
overwhelming”
“I used to be a
developer. Don’t waste
time with research.”
24. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 24
Team personas involve…
understanding
users’ team
dynamics
mapping with
colleagues
using
measurable
principles
25. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 25
Team personas components
26. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 26
Data point + Implication
(need statement or principle)
Team personas components
27. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 27
Representative team name
“Representative quote”
Key members to focus on
data point + resulting implications
data point + resulting implications
data point + resulting implications
Overview - who they are, common
goals, motivations, struggles
Implications for your
product team to consider
Collaboration map- key data points + resulting implications
Team persona overview
28. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 28
High level steps
Representative
quotes
Tasks, opinions
and collaboration
Key
members
Implications for your
product team to consider
Team persona journey map
31. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c
Steps for creating team personas
31
Interview target users & their
whole teams
Architect
IT Manager
Product
manager
Backend
developers
Testers
Mobile app
developers
Team Interview
Individual
interview 1
Individual
interview 2
Individual
interview 3
Individual
interview 4
Individual Interviews
1. User Interviews
32. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 32
1. User Interviews
2. Synthesize into team maps
1. User Interviews
Steps for creating team personas
33. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 33
2. Synthesize into team maps
1. User Interviews
3. Combine team maps
Steps for creating team personas
Team Persona 1 Team Persona 2
Team Persona 3 Team Persona 4
Goal: Speed
Dynamic: Team members wear many hats
Goal: Security
Dynamic: Many roles, silos
Goal: Catch up
Dynamic: Stretched resources
Goal: Innovation
Dynamic: Efficient, experts
34. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 34
2. Synthesize into team maps
4. Walk colleagues through data
1. User Interviews
3. Combine team maps
Steps for creating team personas
35. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c
Workshop: Insight generation
Insights
Questions
35
2. Synthesize into team maps
4. Walk colleagues through data
5. Discuss
1. User Interviews
3. Combine team maps
Steps for creating team personas
36. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c
Workshop: Insight generation
Insights
Questions
36
2. Synthesize into team maps
4. Walk colleagues through data
6. Come up with need statements
5. Discuss
1. User Interviews
3. Combine team maps
Steps for creating team personas
Developers need to try our
product before buying so that
they know that it offers
everything they are looking for.
Need Statement
Developers cannot
evaluate our tool before
they provide
recommendations.
Insight
37. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 37
2. Synthesize into team maps
4. Walk colleagues through data
6. Come up with need statements
7. Come up with measurable principles
5. Discuss
1. User Interviews
3. Combine team maps
Steps for creating team personas
Users are forced to refer to
multiple resources to set
up authentication.
Insight
One stop shop: everything
should be right there when
you need it.
Principle
Workshop: Insight generation
Insights
Questions
38. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 38
Designing Team reviews Testing
2. Synthesize into team maps
4. Walk colleagues through data
6. Come up with opportunities
7. Come up with measurable principles
8. Continuously validate against principles
5. Discuss
1. User Interviews
3. Combine team maps
Steps for creating team personas
40. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c
200-1000
Agency
4000
Manufacturing
10-15
Service
5,000-10,000
Healthcare
50,000+
Finance
50-200
Tech
50-200
Tech
Group A Group B Group C
Group D Group E Group F
200-1000
Agency
10-15
Service
50,000+
Finance
50-200
Tech
Team Persona 1 Team Persona 2
Team Persona 3 Team Persona 4
Goal: Speed
Dynamic: Team members wear many hats
Goal: Security
Dynamic: Many roles, silos
Goal: Catch up
Dynamic: Stretched resources
Goal: Innovation
Dynamic: Efficient, experts
40
Lessons learned
Base on goals and team dynamics,
not company size and type
2. Synthesize into team maps
1. User Interviews
3. Combine team maps
41. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 41
Lessons learned
Adequate discussion &
documentation of new concepts
Workshop: Insight generation
Insights
Questions
What’s the difference between
continuous delivery & continuous
integration?Does CI mean continuous
integration?
2. Synthesize into team maps
4. Walk colleagues through data
5. Discuss
1. User Interviews
3. Combine team maps
42. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 42
Lessons learned
Demonstrate analysis process if the team does
not have background in research
2. Synthesize into team maps
4. Walk colleagues through data
6. Come up with opportunities
5. Discuss
1. User Interviews
3. Combine team maps
Team Persona “A”
struggles with ______
Insight
User needs to _____
so that ______
Needs
Make sure
we _____
Measurable Principle
Team Persona “A”
works like ______
7. Come up with measurable principles
43. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 43
Lessons learned
Repetition- Focus every evaluation
around principle
If we get rid of that, it won’t
be a one stop shop
2. Synthesize into team maps
4. Walk colleagues through data
6. Come up with opportunities
7. Come up with measurable principles
8. Continuously validate against principles
5. Discuss
1. User Interviews
3. Combine team maps
44. #teampersona @juliazeebee @omkar_c © 2017 Julia Byron, Omkar Chandgadkar 44
Mobile app
developer
Backend
developer
Lead
What is the goal of
your team? Flow for all team members working together, and
knowing what others did.
Lead can see the
status
45. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 45
Team personas involve…
understanding
users’ team
dynamics
mapping with
colleagues
using
measurable
principles
46. © 2017 Julia Byron, Omkar Chandgadkar#teampersonas @juliazeebee @omkar_c 46
Team personas involve…
understanding
users’ team
dynamics
mapping with
colleagues
using
measurable
principles
#teampersonas @juliazeebee @omkar_c
Julia Zorzanello Byron, Omkar Chandgadkar