Carlos Saba, co-founder of Spook Studio & The Happy Startup School shared his LeanConf talk on 'why purpose can help you pivot' Join our community and stay posted on upcoming events: www.meetup.com/uxcafe

1. how purpose
can
help you pivot
Thursday, 17 October 13

2. Thursday, 17 October 13

3. Thursday, 17 October 13

4. running experiments
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5. listening to customers
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6. listen to your heart
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7. listen to your heart
vision > purpose > values > strategy
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8. leadership
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9. I have a plan(?)
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10. 480,000
BUSINESSES STARTED IN 2012
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11. 1 in 3 fail within 3 years
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12. 9/10 startups fail!
9/10 startups fail!
9/10 startups fail!
9/10 startups fail!
9/10 startups fail!
9/10 startups fail!
9/10 startups fail!
9/10 startups fail!
9/10 startups fail!
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13. why?
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14. Thursday, 17 October 13

15. it’s hard!
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16. too many
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17. vision
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18. Thursday, 17 October 13

19. porpoise
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20. Thursday, 17 October 13

21. values
Values
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22. true north
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23. investors
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24. co-founder
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25. employees
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26. suppliers
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27. features
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28. early adopters
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29. informed optimism
Uninformed optimism
informed pessimism
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30. To organize the world's information and make it
universally accessible and useful
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31. To instantly connect people everywhere
to what’s most important to them.
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32. To be earth's most customer centric company;
to build a place where people can come to find and discover anything they
might want to buy online
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33. “People don't buy what you
do; they buy why you do it”
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34. Thursday, 17 October 13

35. CREATE YOUR VISION
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36. DEFINE YOUR PURPOSE
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37. PIN DOWN YOUR VALUES
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38. THEN DO LEAN STARTUP
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39. thank you!
@kungfucarlos
Thursday, 17 October 13