Sport Magazine – The Weekend Starts Here. Unlike any other publication, Sport occupies a unique territory that has become a must read for many people. Sport has the look and feel of a paid for publication (75% believe its as good as a paid for) and the style of the content has been hugely popular amongst it’s readers.
2. SPORT REJUVENATED Source: ABC Jun – Dec 09/You Gov Key audiences ABC1 profile 87% Male profile 75% 20-45 profile 85% Average Income £44k+ ABC 306,435 Source: ABC Dec 09/You Gov
5. SET PIECE SPECIALS 12th March - Cheltenham/Formula 1season 9th April - US masters 16th April - Technology in Sport 23rd April - London Marathon 7th May - Final Weekend of Premier League 14th May - FA Cup Final 21st May - Champions League Final 4th – 11 th June World Cup issues 17th Sept - Autumn/Winter Fashion special 1st October - Ryder Cup special 12th Nov - Winter Sports Special 19th Nov - Fragrance special